How to use the concept of slippery slide in copywriting to increase your sales
Credible Content
SEPTEMBER 12, 2022
The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Then I came across the reference in Joseph Sugarman’s book, The Adweek Copywriting Handbook. In the beginning pages of the book, he writes: “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.” Some also call it “the slippery slo
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