Sat.Sep 10, 2022 - Fri.Sep 16, 2022

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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Then I came across the reference in Joseph Sugarman’s book, The Adweek Copywriting Handbook. In the beginning pages of the book, he writes: “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.” Some also call it “the slippery slo

Concept 130
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“Automated ebook marketing by Open Road; can anybody else do it?”

The Idea Logical Company

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly looks that way from the outside.

IT 100
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Webex vs. Microsoft Teams

Quick Sprout

Webex and Microsoft Teams are two of the most popular video conferencing platforms on the market. Businesses of all sizes use them to stay connected with employees, customers, and partners. Each product has features like group chat, file sharing, and video conferencing that streamline communication between remote workers, office colleagues, and clients.

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10 Ideas To Help Your Content Marketing Team Achieve Business Goals

Content Marketing Institute

Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Can content writing help your business stand out from the noise?

Credible Content

Your content writing voice helps your business stand out. Do you know there are 600 million blogs on the Internet? 7.5 million blog posts are published every day. 500 hours of video is uploaded on YouTube every minute. With so many platforms like Instagram, Facebook, LinkedIn and Medium, hundreds of terabytes of data are being injected into the Internet every minute.

Writing 130
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Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong

CopyBlogger

Blogging mistakes happen to all of us. Fired up by a great content idea, you sit down ready to crank. Continue Reading. The post Blogging Mistakes: 10 Signs Your Blog Post Is Going Horribly Wrong appeared first on Copyblogger.

Blog Post 118

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TikTok: Time To Get Serious About Its Content Marketing Promise?

Content Marketing Institute

Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question.

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5 key elements of high converting landing pages (with examples)

Copyhackers

High converting landing pages are characterized by their ability to get the reader to take a desired action. Unlike general website pages, visitors usually ‘land’ on a landing page (hence the name) after clicking a paid ad, social media post, link in an email, or some other external source. Here are the 5 primary elements in place on all high-converting landing pages: Menu / Global navigation links are removed.

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The Meticulous Writer’s 12-Step Blog Post Checklist

CopyBlogger

Do you use a blog post checklist before you publish? While planning your content calendar is the first part of. Continue Reading. The post The Meticulous Writer’s 12-Step Blog Post Checklist appeared first on Copyblogger.

Blog Post 111
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Compare The Best CRM Software

Quick Sprout

Want to jump straight to the answer? The best CRM software for most people is HubSpot or Salesflare. Customer relationship management (CRM) software helps companies deliver a better product, service, and experience. It stores all customer information and interactions, so your employees are always up to date. CRMs ultimately help businesses large and small build better relationships with customers in every industry.

Sales 98
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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10 Hated Marketing and Business Expressions: Catch Us If You Can

Content Marketing Institute

Even experts get the buzzword blues. How many of these industry clichés and overused terms will you hear at Content Marketing World or on #CMWorld this week? We don’t suggest calling anyone out – but we don’t mind if you keep score.

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5 best landing page builders for generating conversions

Copyhackers

Takeaways. Our top recommendations: ConvertFlow, Unbounce, Canva, LeadPages and Swipe Pages (for mobile) The best landing page builders are user-friendly and offer plenty of optimization features, like mobile responsiveness, customizable visitor segments, contact profiles and integrations Landing page creation tools save you from trying to find, hire and keep working with a developer, who may be expensive.

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What You Should Know About Using Rewriters (+ Top 6 Spinners)

Jasper

Content spinners have a bad reputation in the content industry, but there are ethical ways to use them. See our best tips and top article rewriter tools.

Content 59
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Self Employed vs. LLC

Quick Sprout

Starting a business is now more cost-effective and easier than ever before. With technology making it possible to work from anywhere, more people are venturing out on their own to be their own boss. Whether you want to travel, control your income, work on your own terms, or get up in the morning without setting an alarm, there are plenty of reasons to work for yourself.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How To Avoid Going Down Google’s Instant Answer Search Trap

Content Marketing Institute

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment.

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How to Plan Your Blog Content Strategy in 6 Easy Steps

Pronto Marketing

You’re likely reading this blog post because you already know that blogging is essential to your website’s organic search traffic. And you’re here because you’re now stuck with the question: What do I write about? With more than 2.5 billion blogs being posted every year , it’s almost impossible to believe that any new blog post could have even the slightest chance of outranking the ones already existing.

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12 Excellent Local SEO Tools (Plus Tips For Success!)

Jasper

What local SEO tools and tactics should you be using to reach your marketing objectives? Check out our list of 12 powerful tools and 5 proven tactics!

SEO 59
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Domestic LLC vs. Foreign LLC

Quick Sprout

An LLC is one of the most popular business structures because it offers liability protection and tax benefits. And for solopreneurs, small business owners, and the growing number of freelancers and online business ventures, an LLC is an attractive business model. But what happens if you want to do business in another state or even country? Do you need to create a foreign LLC?

Banking 77
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Should Content Marketers View Web3 as More Than the Internet’s Next Version?

Content Marketing Institute

No matter what you think about Web3, it will be part of the marketing conversation for a while. So take the time to reflect on these 10 thoughts.

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Check Out Our New Video for Website Content Writing!

iWebContent

It would be a doggone shame if you miss our light look at website content from our memes’ perspectives. The post Check Out Our New Video for Website Content Writing! first appeared on iWebContent.

Website 52
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How To Write A Winning Press Release – Includes Template!

Fat Joe

It’s tough to stand out in today’s hectic world. When it comes to catching the eye of prospective media interest, it has never been harder. Journalists are constantly bombarded by new stories and the latest buzz. In this landscape, it’s vitally important that you’re able to cut through the noise, and a well-written press release can do just that.

Writing 52
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25 Topics for an Article & Tips on How To Them into a Great Stories

Article Writing

Writing can be one of life’s greatest joys – or the bane of your existence. Finding the right topic or ideas to write about can still be hard. Never fear – we’re here to help! This blog post outlines 25 excellent writing topics for a company and a personal blog that will inspire you, no matter your interests. . Whether you’re a creative writer, essayist, poet or news journalist, there’ll definitely be something here to spark your imagination.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Why Freelance Writers Need to Prioritize Cybersecurity

Freelance Writing Jobs

There are countless benefits to freelancing. It allows for more flexibility, a greater work-life balance, and the ability to be your own boss. As a writer, you can do something you love and follow your passion while turning it into a successful career. . However, when your livelihood is based solely on the work you do online, some risks come with the rewards. .

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How to Upload Video to Pinterest for Digital Marketing

Skylark Virtual Services

If you’re looking for an effective way to market your business online, you should be using Pinterest. Pinterest is a visual social media platform that is perfect for promoting digital content like videos. In this blog post, we will show you how to upload video to Pinterest so that you can start seeing results for. The post How to Upload Video to Pinterest for Digital Marketing appeared first on Skylark Virtual Services.

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How to Create (and Manage) an Email Newsletter Your Audience Loves

Express Writers

Email marketing is a fantastic method for attracting and retaining customers for the long haul. Through email, you can even build a loyal community and create a strong relationship with those in your target audience. It sounds like a dream, but it can feel a little intimidating. If you’re not familiar with email marketing, you might not know where to begin.

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8 lead generation ideas you can use to grow your email list

Copyhackers

Start an email newsletter. Share a gated free guide. Share a gated discount code. Email-gate your free trial or free tier / product. Create a gated free report. Create a quiz, and email-gate results. Use social ads, with email capture built in. Create and promote an email-gated free course. When you’re stuck on how to grow your business – including getting client leads or MQLs – lead generation ideas can get you unstuck.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why Freelance Writers Need to Prioritize Cybersecurity

Freelance Writing Jobs

There are countless benefits to freelancing. It allows for more flexibility, a greater work-life balance, and the ability to be your own boss. As a writer, you can do something you love and follow your passion while turning it into a successful career. . However, when your livelihood is based solely on the work you do online, some risks come with the rewards. .

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How to Start a WordPress Blog from Scratch TODAY!

Neal Schaffer

In today’s world of content marketing, there are many options when it comes to editing and publishing platforms. WordPress has walked its way to the top of the list of these Content Management Systems. Right now, I want to guide you on how to start a WordPress blog from scratch and build it to a […] How to Start a WordPress Blog from Scratch TODAY!

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30 Landing Page Examples From Real Brands (2022 Designs)

ThemeIsle

You often hear about the importance of landing pages for businesses. Perhaps you’ve already read some articles focusing on landing page tips or on best practices when creating them. However, this is all just a theory. A better way to get insight into what your own landing page should look like is to analyze actual landing page examples that real brands use.

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6 Best Link in Bio Instagram Tools For Better Promotion

Blog Tyrant

Searching for the best link in bio Instagram tool? Check out our picks of the best link in bio Instagram tools and apps. We'll compare features, price, and more. The post 6 Best Link in Bio Instagram Tools For Better Promotion appeared first on Blog Tyrant.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.