Sat.Aug 20, 2022 - Fri.Aug 26, 2022

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Recession Talk, Pivots, and Freelancing in 2022

Kayleigh Moore

It’s a weird time…especially now that the big “R” word is floating around. ( Recession , that is.) Lately, I’m feeling the same way I did about two years ago when the world was shut down, and I was debating whether or not I should get a PPP loan. I find myself wondering: Will content budgets get slashed, leaving my services unneeded? Will companies move more writing work in-house, cutting freelance budgets?

Freelance 130
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Coaching Copywriter for Hire

Susan Greene

You’ve launched your coaching business. You’ve spent years perfecting your skills, learning your industry and developing a process that’s proven to work. But now you’ve come up against one of your biggest challenges yet – finding clients to purchase your coaching services. Your coaching talent won’t do anyone any good if you have no one to coach. You’ve been so focused on getting everything done for your business up until this point that you didn’t even consider how you’d get your coaching servi

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A 3-Step Blueprint for a Brilliant Blog Launch

CopyBlogger

A blog launch is exciting, but it can also be awfully lonely for up to a year as you build. Continue Reading. The post A 3-Step Blueprint for a Brilliant Blog Launch appeared first on Copyblogger.

Blog 144
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Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Content Marketing Institute

A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get.

Content 127
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Compare The Best Marketing Automation Software

Quick Sprout

Our top recommendation for most people is Constant Contact because it is approachable and affordable. Test Contant Contact free for 60 days, no credit card required. Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. It frees up time and resources from repetitive tasks that are essential to a successful campaign.

Marketing 126
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Online training: what I learned through lockdown

AIIP

By Elizabeth Hutchinson In my school librarian background, professional development was neither valued nor recognized, so it may be surprising that my career is now based on providing training for the very type of professional I used to be. If your place of employment doesn’t recognize or value your professional development, and your opportunity for… Read More » The post Online training: what I learned through lockdown appeared first on AIIP Connections Blog.

More Trending

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5 Lessons From the Content Marketing Awards Project of the Year Finalists

Content Marketing Institute

Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business.

Projects 103
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Compare The Best Calendar Apps

Quick Sprout

Want to jump straight to the answer? The best calendar apps for most people are Amie and Google Calendar , because they’re accessible, easy to use, and full of helpful integrations. . We could all benefit from being more organized, but most of us are using 10 different apps to keep our lives together. Calendar apps offer a clean solution to help you organize everything, from your work events and meetings to your to-do lists, contacts, and doctor’s appointments.

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The Busy Writer’s Design Toolkit

Animalz

Most blogs still depend on tired old stock photography. But what if you could create unique, scroll-stopping visuals without any expense or real skill? What if you could create content marketing images that made the reader smarter—and made you a better writer? Every graphic on the Animalz blog was created using free tools (and without any design expertise).

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12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)

Copyhackers

TAKEAWAYS. #1 mistake when writing an About Us page: Thinking the About Us page isn’t important #2: Thinking the About Us page should focus on your company You can’t stand out in a crowded market by using the typical About page template Potential customers need to trust you. A reader-centric About page will help achieve trust with curious customers.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How To Ensure Optimal Visual Experiences Across Devices

Content Marketing Institute

Maximizing your content resources by adopting the COPE method – create once, publish everywhere – is a smart decision. Even smarter? COPE-M. It’s critical to ensure a great visual experience on every device.

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How To Respond To Customer Complaints

Quick Sprout

Want to just get started? Click here to sign up for WebiMax and start responding to customer complaints today. Running a successful business with a large customer base is fantastic. But it isn’t always sunshine and rainbows, no matter the size, nature, or success of your business. It’s commonplace for customers to leave feedback throughout your entire business journey, and not all of that feedback will be positive.

Medical 119
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How to Write Like an Expert – Even When You’re Not

Article Writing

You know those people who always seem to have the perfect thing to say? Who can write an email or a blog post without breaking a sweat? The ones whose grammar is always on point and who never make a typo? Yeah, we hate those people too. But the good news is that you can be someone other than one of those people to be a great writer. In fact, some of the best writers are the ones who break all the rules.

Writing 59
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Are copywriting jobs in demand?

Copyhackers

Copywriters are in demand. A quick search on LinkedIn revealed over 21,000 copywriter jobs in North America alone. Source. And over 5,000 of those were listed as entry-level copywriting jobs. Source. glassdoor had over 2,500 copywriter job listings. Indeed had 967 remote copywriting job listings. Set Indeed’s job filter to anywhere in the world, and you’ll see more than hundreds of copywriting jobs.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry

Content Marketing Institute

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right.

Brand 97
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Compare The Best Planner Apps

Quick Sprout

Want to jump straight to the answer? The best planner apps for most people are ClickUp or Todoist. Planner apps can help you stay organized as an individual and help you plan and manage projects within a team. If you are looking for a sustainable way to create a balance between work and life, a planner app can do the trick. Through most planners’ unified platforms, you can transform your concentration and improve productivity without the hassle of remembering tasks, losing your to-do lists, or t

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How to Build a Summer Writing Routine in 4 Simple Steps

Write to Done

When the weather turns warmer and the days get longer, many of us start to daydream about the possibility of making serious progress on our writing projects. Whether you have some time away from work or study, or simply make use of the extra daylight to extend your writing time, there’s no denying the potential […].

Writing 52
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You CAN Write a Query Letter That Gets a “Yes”: 5 Resources

Make a Living Writing

Love them or hate them, queries are one of the most important marketing tools for any freelancer who wants to write for magazines. And the skills you learn from writing a good query letter also help business writers and copywriters pitch their potential clients. If you've been sending queries off into space and never getting a reply, you may think it's impossible to break into new magazines.

Writing 52
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]

Content Marketing Institute

Doing nothing when your content marketing isn’t broken nets nothing. Doing something new nets, at minimum, a new perspective on the possibilities.

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Compare The Best Web Design Agencies

Quick Sprout

Want to jump straight to the answer? The best web design agencies are Clay and Digital Silk. Having launched several high-profile websites, I’ve worked with countless web design agencies throughout my career. Some were great, some not so much. When you hire a good web design agency, you’re surrounded by experts who know responsive web design, can guide you through the entire process, and deliver an attractive and functional website that just… works.

Agency 102
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Struggling With Your Book? Your Novel Blueprint Is the Answer

Freelance Writing Jobs

There’s a reason you’re considering a freelance writing gig: You have a story to tell. You chose this path because you have a passion for putting words on the page. Perhaps you’ve always dreamed of one day writing your own novel (perhaps you’ve even entered some writing competitions ). You’re definitely not alone – in a survey of 2,000 Americans, 15% have started writing a book ….

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21 BEST Blogging Tools for Beginners to Save YOU Time in 2022

Bramework

Looking for the best blogging tools that are perfect for beginners? I’m here to help! Building a blog is a lot like building a house. Blogging would not be possible without the tools needed to make it happen. And just like a house, those tools help us build an investment for our future. We’re lucky to live in an age where we have the resources at our fingertips to get a content marketing plan underway with just the touch of a button.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to Increase Organic Traffic to Your Website (5 Strategies)

ThemeIsle

Increasing organic traffic is the most effective long-term strategy for growing a website or blog. Although it may take some time, search engine optimization (SEO) can provide much better returns than paid advertising, guest blogging, and almost any other online marketing tactic. The problem is, there are no shortcuts to learning how to increase organic traffic.

Website 52
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MyFax Review

Quick Sprout

If you’re looking for an online fax service that can easily send personal faxes, especially from a mobile device, MyFax is one of the best options available. It’s also extremely easy to learn how to use, so it’s perfect for those who need to be able to send a fax in a hurry. You can send faxes through MyFax to an existing fax machine or via email. Keep reading to learn more about why we picked MyFax as one of our top online fax services.

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Struggling With Your Book? Your Novel Blueprint Is the Answer

Freelance Writing Jobs

There’s a reason you’re considering a freelance writing gig: You have a story to tell. You chose this path because you have a passion for putting words on the page. Perhaps you’ve always dreamed of one day writing your own novel (perhaps you’ve even entered some writing competitions ). You’re definitely not alone – in a survey of 2,000 Americans, 15% have started writing a book ….

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The 7 Rules of Copywriting for Beginners

Income Diary

Everything you need to know about copywriting for beginners. Well, almost everything. We’re told on the internet content is king. To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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18 Brainstorming Techniques That Work

Jasper

Using brainstorming techniques is an effective way to arrive at new ideas, move projects forward, and uncover new opportunities. Here are 18 ways to do it.

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10 Ways to Switch Your Brain to Writing Mode When Working From Home

ProBlogger

The post 10 Ways to Switch Your Brain to Writing Mode When Working From Home appeared first on ProBlogger. Photo by Humairah L. on Unsplash. This post is from ProBlogger Team member Stacey Roberts. Finding it hard to make time to blog? Me too. In fact, that’s one of the biggest issues people tell me they have when trying to write. Often we’re blogging from home alongside other work and family commitments, and it can be hard to switch between them when we need to.

Writing 48
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10 Ways To Write Powerful Content as a Freelance Writer

Freelance Writing Jobs

As a freelance writer, you must write things to accomplish something: increasing a website’s traffic, boosting conversions, promoting a product, and so on. It all boils down to changing someone’s perspective on something, and you can’t do that if your content fails to engage readers. However, If you develop an articulate, persuasive style, you will succeed. .

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Wrong and Wrongly

Grammar Underground

"Wrong" is both an adjective and an adverb. So what's the point of "wrongly"? It usually comes before a participle, like "wrongly accused," often to describe an injustice. But there are no set rules on when to choose it. The post Wrong and Wrongly first appeared on Grammar Underground with June Casagrande.

IT 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.