Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.

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Content Marketing Institute

NOVEMBER 18, 2021

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.

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The Idea Logical Company

NOVEMBER 16, 2021

There are, at this moment, still five US commercial book publishers of mega-size. Penguin Random House is the biggest; HarperCollins is 2nd; and Hachette, Macmillan, and Simon & Schuster round out the Big Five. PRH is, approximately, as big as the other four combined (about $4 billion in sales) and HarperCollins is, approximately, as big as the three behind them combined (about $2 billion in sales).

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Neal Schaffer

NOVEMBER 18, 2021

Blogging is becoming bigger and bigger across different industries. To stand out, you need to know exactly what you are doing and not just throw yourself into it. Gone are those days when posting a couple of sentences online will get you ranked and celebrated. You need to tap into the wisdom of expert bloggers and their blogging tips. With millions of blog posts published everyday, you also must do things differently to stand out and be noticed.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

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Content Marketing Institute

NOVEMBER 16, 2021

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading → The post Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read appeared first on Content Marketing Institute.

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Ann Handley

NOVEMBER 19, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. I’m typing this with one hand—let’s call it Lefty, because it’s my left hand. Righty hangs by my side, injured but itching to get in on the action, like a sidelined Olympian in Tokyo 2021.

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Neil Patel

NOVEMBER 19, 2021

Are you struggling to keep up with your Instagram and Facebook marketing ? DMs and comments falling through the cracks? Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts? Then you’re going to fall head over heels with Facebook Business Suite. It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles.

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Content Marketing Institute

NOVEMBER 15, 2021

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading → The post How to Boost CTRs From Your Organic Search Rankings appeared first on Content Marketing Institute.

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The Content Panel

NOVEMBER 19, 2021

Finding it hard to think of affiliate blog topics to write about? You're not alone. Check out our top 101 topic ideas for affiliate marketers here. The post Our Ultimate List: 101 Affiliate Blog Post Ideas appeared first on The Content Panel.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Neal Schaffer

NOVEMBER 18, 2021

Blogging is becoming bigger and bigger across different industries. To stand out, you need to know exactly what you are doing and not just throw yourself into it. Gone are those days when posting a couple of sentences online will get you ranked and celebrated. You need to tap into the wisdom of expert bloggers […] 11 Expert Blogging Tips to Take Your Blog to the Next Level appeared first on NealSchaffer.

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Neil Patel

NOVEMBER 19, 2021

Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Like most methods, this takes plenty of strategizing and hard work.

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Content Marketing Institute

NOVEMBER 19, 2021

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading → The post Hot Take: Look Outside Your Team For Great Content Marketing appeared first on Content Marketing Institute.

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ThemeIsle

NOVEMBER 18, 2021

Anyone can start a blog in a matter of minutes, but you’ll need to be more strategic to market an existing business or build a new business with your blog. In this list of blogging tips for beginners, you’ll find the strategies that I’ve found most useful across ten years of professional blogging. The post 20 Best Blogging Tips for Beginners: Take Your Blog From 0 to Hero appeared first on Themeisle Blog.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

The Content Panel

NOVEMBER 18, 2021

Finding it hard to think of blog topics to write about in July? You're not alone. Check out our top 101 topic ideas for the month of July here! The post Our Top 50 July Blog Post Topic Ideas (With Guides) appeared first on The Content Panel.

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Neil Patel

NOVEMBER 16, 2021

Quick question: what do you think holds back the average auto dealership from increasing sales? Put simply: Friction is a sales killer. Friction prevents a customer from moving to the next stage in the sales cycle. These friction points can be anything from a slow website to an unexpected cost. You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car.

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Content Marketing Institute

NOVEMBER 17, 2021

Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading → The post 5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research] appeared first on Content Marketing Institute.

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ThemeIsle

NOVEMBER 16, 2021

Using the Amazon Associates program is one of the best ways to make money online from referral sales. However, there are some strict guidelines for how to add an Amazon affiliate link to WordPress posts and pages. If you don't set up the URLs correctly, you might be removed from the program. The post How to Add Amazon Affiliate Links to WordPress (2 Methods) appeared first on Themeisle Blog.

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Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

The Content Panel

NOVEMBER 18, 2021

Finding it hard to think of blog topics to write about in May? You're not alone. Check out our top 101 topic ideas for the month of May here! The post Our Top 50 May Blog Post Topic Ideas (With Guides) appeared first on The Content Panel.

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Neil Patel

NOVEMBER 17, 2021

As a developer, chances are you’re always looking for ways to improve your website’s functionality or create a more dynamic experience for your audience. Typically, you might rely on languages like HTML and JavaScript. However, there’s another cool processing language that could improve your site structure called PHP. With PHP, you can reduce development time and streamline your coding, while improving the user experience.

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Uni Square Concepts

NOVEMBER 15, 2021

Freelancing might look intriguing, the thought of working in your own comfort space and being your boss would impress many. As simple as it may appear, freelancing may be a difficult task at first and people may wonder how to earn money by writing as a freelancer. It may be tough for a new writer […].

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Grammar Underground

NOVEMBER 15, 2021

Last week we looked at direct objects — "a letter" in "I sent Joe a letter." This week we look at indirect objects, the "Joe" in that sentence. The post Indirect Objects first appeared on Grammar Underground with June Casagrande.

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Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

The Content Panel

NOVEMBER 18, 2021

Finding it hard to think of blog topics to write about in August? You're not alone. Check out our top 101 topic ideas for the month of August here! The post Our Top 50 August Blog Post Topic Ideas (With Guides) appeared first on The Content Panel.

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Neil Patel

NOVEMBER 17, 2021

With 2.91 billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Unfortunately, navigating the world of Facebook ads is not always easy. Sometimes you may step on landmines that can land you in Facebook jail. What’s Facebook jail?

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ProBlogger

NOVEMBER 17, 2021

The post What My 4-Year-Old Son Taught Me About Successful Blogging appeared first on ProBlogger. Photo by Kelly Sikkema on Unsplash. This story goes back to when my eldest (now 15-year-old) son was just a toddler and I delivered a Keynote at BlogWorld Expo, where I told how my son reminded me of a powerful principle of successful blogging. So many people have since told me how much they enjoyed and were impacted by the story that I thought I should share it again here on the blog.

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Grammar Underground

NOVEMBER 15, 2021

Why do some people say “an historic” but others say “a historic”? For a long time I thought it was because the “an” advocates were conspiring to annoy me. But it turns out there is, in fact, some logic to their choice. But before we get to that, let’s get the big question out of the way first: Which one is right? Is “an historic” more proper than “a historic”?

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

The Content Panel

NOVEMBER 18, 2021

Finding it hard to think of blog topics to write about in September? You're not alone. Check out our top 101 topic ideas for the month of September here! The post Our Top 50 September Blog Post Topic Ideas (With Guides) appeared first on The Content Panel.

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The Content Panel

NOVEMBER 18, 2021

Finding it hard to think of blog topics to write about in October? You're not alone. Check out our top 101 topic ideas for the month of October here! The post Our Top 50 October Blog Post Topic Ideas (With Guides) appeared first on The Content Panel.

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The Content Panel

NOVEMBER 18, 2021

Finding it hard to think of blog topics to write about in November? You're not alone. Check out our top 101 topic ideas for the month of November here! The post Our Top 50 November Blog Post Topic Ideas (With Guides) appeared first on The Content Panel.

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The Content Panel

NOVEMBER 18, 2021

Finding it hard to think of blog topics to write about in March? You're not alone. Check out our top 101 topic ideas for the month of March here! The post Our Top 50 March Blog Post Topic Ideas (With Guides) appeared first on The Content Panel.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing