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By Mary Ellen Bates In Colorado, where I live, we sometimes experience a weather phenomenon called virga. It is precipitation that falls from a cloud but evaporates before it hits the ground. It’s quite a sight. Infopreneurs often encounter the business equivalent of virga when we see ahead of us a stormy and contentious conversation… Read More » The post Having Difficult Conversations with Clients appeared first on AIIP Connections Blog.
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.
You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your. Continue Reading. The post The Betty Crocker Secret to an Email Marketing Strategy People Enjoy appeared first on Copyblogger.
When is a question not a question? Whether you’re writing an essay for school or conversing with a friend, you’ve likely asked a rhetorical question at some point. Rhetorical questions are said or written to make a point rather than to solicit an answer from the audience. . In this guide, we’ll explore the meaning of rhetorical questions, their purpose, and the different types of rhetorical questions as well as give plenty of examples.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Photo by K8 on Unsplash. Today’s guest post is by Elizabeth Sims ( @ESimsAuthor ). Join her on Nov. 16 for the online class Short Story Writing for Publication. 1. Short stories force you to practice economy of language as well as of plot material. Let’s see, the limit for the contest I want to enter is 2,500 words. How can I write my scenes with maximum impact and minimal words?
How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results.
If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.
If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.
Congratulations to G. Scott Morris on the release of Care: How People of Faith Can Respond to Our Broken Health System! Our health system doesn’t work for the most vulnerable. This book addresses how people of faith can respond with concrete action to demonstrate God’s love and effect real change. This book calls readers to awareness, action, and advocacy.
Freelancing is a game of ups and downs with no guarantee of a consistent, steady income. Clients come and go, sometimes way too suddenly—leaving you high and dry, scrambling for funds to pay the bills. But what if there was a way you could dodge this uncertainty and take control of your client pipeline to stabilize (and scale) your earnings every month?
The Food and Drug Administration (FDA) decided to allow hearing aids to be sold over the counter without a prescription beginning in October 2022. That means hearing aids can be sold directly to consumers who have mild to moderate hearing loss without an exam or fitting by an audiologist, something consumers have long wanted. New legislation allows consumers with hearing loss to purchase hearing aids without a prescription.
Photo by Nong V on Unsplash. Today’s post is by author and editor Michael Mohr. Honestly, the No. 1 thing is: Ignore 99.999% of the industry fluff you hear about online. (Yes, I’m aware of the irony I am demonstrating here.) It’s not that people online are trying to fool you on purpose, necessarily, but rather that they all have their own agenda. (And, frankly, bottom lines.).
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Want to jump straight to the answer? The best mobile device management software for most people is Kandji or Jamf Pro. With the rise of BYOD in the workplace, employees use phones, tablets, and other mobile devices to access work-related business apps. But the practice of using personal devices at work poses a threat to corporate security. Enter MDM—mobile device management.
How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.
To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for.
Tracking your site’s performance is crucial. It can help you identify weak areas and take the necessary steps to improve them. However, you might feel torn between two popular performance-monitoring tools: PageSpeed Insights vs Lighthouse. Fortunately, we’ve put together a guide to help you make a decision. The post PageSpeed Insights vs Lighthouse: Which is Better for Tracking?
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Our recommendation for the best domain auction site is Namecheap because it’s secure, incredibly user-friendly, and reasonably priced. Start listing domains on Namecheap today. If you’ve always liked the idea of flipping houses but have zero interest in remodeling, you might want to try flipping domain names. A desirable domain name is a powerful asset that the right person will pay good money for.
Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work.
Sometimes it’s fun to be frightened. A scary story can get us out of our routine thoughts and tasks and send us into the unknown—full of omens, strange characters, and dark magic. Horror stories guarantee that something bad will happen; we just don’t know when or how until it’s too late to turn back. If you’re someone who likes getting a shiver down the spine, and you’ve got a scary story you want to share with others, maybe it’s time for you to write your own terrifying narrative.
Your business has a professional website with a clear call to action, but how do you get customers to visit? To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Becoming a full-time marketing freelancer can seem like a risky decision. Just think about how much you can lose — a well-paid job, stability, social security, and more. Though the change can be challenging, think of it as a bridge — many more benefits are waiting for you on the other side than what a full-time position offers. You can earn much more money, become more independent, shape your brand, work from home, and arrange a workation.
Email etiquette can seem mysterious, and that includes the cc and bcc functions you’ll find at the top of a new email message. You might have questions like these: Where did cc come from? What does cc mean in email? How should I use cc ? In this explainer, we’ll discuss email etiquette and how you properly use the cc function. We’ll show you where to find the cc function and what to do with it.
Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is tempting.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Microsoft Word isn’t the only document creation tool. You can write and edit content much faster with the best Word alternatives. We list out the top ones.
Starting a blog in 2023 may seem like a daunting task that is impossible to do successfully. Does anyone even read blogs these days? You may be surprised by this, but people do read blogs even today – and blogging can be quite successful. Hence, here’s how to start a blog in 2023 in 20 easy steps. Before You Begin Blogging The first steps are things you want to think about before you begin your blogging journey. 1.
What is a compound adjective with numbers? In English grammar, we use hyphens when a noun and a number are used together as an adjective to describe another noun; such constructions are known as compound adjectives with numbers. For example, the phrases hundred-story building , 21-year-old actor , and one-hour drive are all compound adjectives with numbers, and they all use hyphens. .
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Does better data actually make for better art ? Who owns a story in translation ? Will COVID research ultimately be paywalled ? How tight is Amazon’s hold on discretionary spending?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
How much is too much of a good thing? Can you try too hard to rank and end up making things worse? . Just the term over-optimization seems counter-intuitive. You can’t optimize anything TOO MUCH. Optimized should be optimal – right? . Over-Optimization Affects How You Rank. We’ve been monitoring several orders lately and noticing a glaring mistake in people’s backlink profiles.
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Excited to work on your first book? Speed up your writing process by using Jasper AI. Let’s first look at how long it takes to write your first book using AI.
One of my CTS members recently asked, “What is the value of content marketing?” I LOVE answering this question. Here’s why: First, content marketing will be worth $600 billion in 2024. Incredible, right?! Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). When I started what was to be my content marketing journey in 2011, I had NO idea what kind of explosive growth was in store.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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