Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats.

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Editorial Team Content Social Media Content Creator 111

ProBlogger

APRIL 16, 2018

Tools and Techniques for Blogging While Travelling. Today I tackle a question from a listener about blogging on the road. Carmen Fellows asked about technicalities such as how to get content online and ways to access your blog. How can you balance blogging while traveling for work or vacation? It depends on the situation, and sometimes it’s a juggling act. .

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Blog Blogging Social Media Blogger 52

Content Marketing Institute

APRIL 19, 2018

“When are you going to start?” Blink. “Are your fingers frozen?” Blink. Blink. “Why aren’t you typing?” Blink. Blink. Blink. “Don’t you know what to create?” Blink. Blink. Blink. Blink. The cursor is a silent but pesky critic. Do you ever want to curse the cursor when you’re in a slump? Do you ever want to curse the cursor when you’re in a #writing slump, asks @AnnGynn.

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Creativity Healthcare Digital Marketing Projects 112

Content Marketing Institute

APRIL 18, 2018

How does your team prioritize marketing projects? Are you focused relentlessly on nothing but potentially high growth ideas? Or are your priorities unclear or unproductive, leaving you stuck in a constant scramble? When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals.

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Content Recruitment Projects Content Creation 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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Brand Content Creator Electronics Editorial 112

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced.

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Keywords Concept Content Editorial Team 112