Neil Patel

MARCH 17, 2020

By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.

Marketing 145

Marketing Government Agency Banking 145

Content Marketing Institute

MARCH 17, 2020

Your editorial calendar is set. Then, something happens that’s out of your control. At first, the headlines don’t impact your brand. Then they do. What should happen with your content marketing? Continue reading → The post Should the News Disrupt Your Content Calendar? Here’s How to Decide appeared first on Content Marketing Institute.

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Editorial Content Content Marketing Brand 142

Jeff Goins

MARCH 17, 2020

“What did you do with this crisis?” This may be what our children ask us about this time. And as you'll see, a crisis is an opportunity to create something new. Links from this episode: If you are a creator and in financial need, check out this fund that ConvertKit just created. Also, if you have the means to contribute, please do that. I’ll be making a donation later this week as I know these are hard times for many of my friends.

Creativity 100

Creativity Writer IT 100

The Daily Egg

MARCH 18, 2020

In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just. The post How to Create Winning Headlines in 9 Simple Steps appeared first on The Daily Egg.

Copywriting 84

Copywriting Copywriter Ads IT 84

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Moz

MARCH 15, 2020

Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”.

Utilities 74

Utilities Collaboration SEO Insurance 74

Content Marketing Institute

MARCH 18, 2020

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading → The post How to Create Visual Content That’s Worth a Thousand Shares appeared first on Content Marketing Institute.

Content 137

Content Content Marketing Brand Marketing 137

The Daily Egg

MARCH 18, 2020

In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just. The post How to Create Winning Headlines in 9 Simple Steps appeared first on The Daily Egg.

Copywriting 52

Copywriting Copywriter Ads IT 52

Moz

MARCH 19, 2020

Posted by rjonesx. Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!

Search Engine Optimization 67

Search Engine Optimization Keywords Consulting SEO 67

Content Marketing Institute

MARCH 19, 2020

Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves. Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute.

SEO 134

SEO Content Engineering Content Marketing 134

Content Marketing Institute

MARCH 16, 2020

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how. Continue reading → The post Helpful Tools to Streamline Your Content Production Process appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 129

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Content Marketing Institute

MARCH 20, 2020

This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting. Continue reading → The post The New and Future Reality of Virtual Events [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 106

Content Marketing Marketing Content Post 106

Moz

MARCH 17, 2020

Posted by briangormanh If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%.

Utilities 66

Utilities SEO Copy Website 66