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A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading → The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute.
Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?
If you are *also* a little bit nosy about how other people plan—I think you’re going to like this one! Back by popular request, I’m taking you behind the scenes and showing you exactly how I set up my 2022 planner,— crazyyy that we’re already talking about that!! I started using the Full Focus Planner in Q3 of 2020. At this point in time, I’ve been using this planner for about a year, but my hope is, no matter what kind of planner you use, that you walk away with tips to
Having been out of the day-to-day of book publishing for a few years now, and — like most people — cut off from most routine commercial conversations in the nearly two years of the pandemic, I took a look at some recent opportunities I encountered online to catch up with today’s book biz realities through conferences or seminars to see how they might update me.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading → The post 5 Easy Places To Curate Content for Social Media appeared first on Content Marketing Institute.
Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. Let’s get started! 1. HubSpot. Are you seeking a sales platform to handle all the needs of your sales process?
I’ve noticed that more organizations are using scarcity as a marketing strategy. Some examples: Apple announces the new iPhone 13 models to much hoopla, but you must wait to get one; clothing companies announce limited edition product drops and invite customers to join a wait list; hot restaurants limit the number of reservations that can be booked in advance.
I’ve noticed that more organizations are using scarcity as a marketing strategy. Some examples: Apple announces the new iPhone 13 models to much hoopla, but you must wait to get one; clothing companies announce limited edition product drops and invite customers to join a wait list; hot restaurants limit the number of reservations that can be booked in advance.
How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. […]. The post How to Get More Engagement on Your Social Media Posts appeared first on Spectrum Net Designs.
What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience's engaged even when their favorite programming ends. Continue reading → The post How’d You Make That Flipping Awesome Content for HBO?
It's a very common mistake: You use "he," "his," "she," or "hers" without making clear who he or she is. Here's how to avoid these unclear antecedents. The post Unclear Antecedents first appeared on Grammar Underground with June Casagrande.
The post How to Avoid Becoming a Single-Minded Blogger appeared first on ProBlogger. Photo by Samuel Berner on Unsplash. One of the most common ways that I see a blog ‘go under’ is when the blogger gets distracted from the overall task of blogging by one single aspect of blogging. Here’s the thing – for a blog to become successful you can’t just work on one aspect of it – there are many tasks to work on as it grows.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading → The post Why the Future of Demand Gen Lies in Self-Service Content Experiences appeared first on Content Marketing Institute.
The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading → The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute.
Any discussion about starting sentences with “and” should begin by emphasizing that there’s no rule against doing so. A lot of people will tell you there is, but they’re misinformed. You can start a sentence with any conjunction including "and," “but,” and “so,” provided it makes sense. I start lots of sentences with the word “and.” It’s how I think.
The post How to Avoid Becoming a Single-Minded Blogger appeared first on ProBlogger. Photo by Samuel Berner on Unsplash. One of the most common ways that I see a blog ‘go under’ is when the blogger gets distracted from the overall task of blogging by one single aspect of blogging. Here’s the thing – for a blog to become successful you can’t just work on one aspect of it – there are many tasks to work on as it grows.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The post How to Avoid Becoming a Single-Minded Blogger appeared first on ProBlogger. Photo by Samuel Berner on Unsplash. One of the most common ways that I see a blog ‘go under’ is when the blogger gets distracted from the overall task of blogging by one single aspect of blogging. Here’s the thing – for a blog to become successful you can’t just work on one aspect of it – there are many tasks to work on as it grows.
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