Elna Cain
APRIL 27, 2024
One of the hardest things new freelance writers face is the uphill battle of trying to find a dang writing job. It can be challenging if you don’t know where to look or all you see from freelance platforms like Upwork are low-paying writing jobs. Over the years, I’ve posted articles on finding writing gigs and even created videos about best places to find gigs for writers.
AIIP
APRIL 30, 2024
By Mary Ellen Bates I am writing this on my way home from the AIIP 2024 Symposium, held in St. Louis April 18-21. The conference sessions, including thought-provoking keynotes and local and AIIP speakers, offered fresh insights and new perspectives – even for someone like me who has attended 30+ AIIP annual conferences. I was… Read More » The post Beyond the Podium: Recapturing the Invisible College appeared first on AIIP Connections Blog.
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Ahrefs
MAY 1, 2024
HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.
Adam Connell
MAY 1, 2024
Struggling to come up with new TikTok video ideas? I’ve got you covered. In this post, I’ll be sharing 22 ideas for TikTok videos that are proven to get more views and engagements. Plus, I’ll also share examples of viral videos to illustrate what each idea might look like in practice and get your creative.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Ahrefs
MAY 1, 2024
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.
Melanie Saxton
MAY 2, 2024
Are you in need of a Houston law blog editor? Look no further! I have always loved the legal field and was a member of the Pre-Law Society at Blinn College back in the day. I attended the Southwestern Paralegal Institute in the 1980s and had my hopes set on law school…but that was not in the cards. The tuition was too pricey! However, I have put my legal training to good use by editing books for lawyer authors (including one in Austin) and blogging for law firms and sole practitioners.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Grammarly
MAY 3, 2024
The English language is full of weird words. But that’s not the only idiosyncrasy that can confuse people, even for those whom English is their primary language. Slang, or informal words or phrases, reflect the ever-evolving nature of communication—and may cause confusion if you’re not familiar with the language used in a certain region or community.
Content Marketing Institute
MAY 2, 2024
Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.
Melanie Saxton
MAY 2, 2024
As a Houston legal blogger, editor, and writer, it has been an honor to be trusted as a content creator. When it comes to law journalism, blogging, and authorship, count on me to create compelling content for law firms, private practices, magazines, and books. Below is a magazine write-up from years back about the Christian law firm Simmons & Fletcher.
BKA Content
MAY 3, 2024
Is SEO Worth It for a Small Business? Marketing for your small business often feels like a struggle. Have you ever dumped money into paid ads only so they do not go anywhere? Or maybe you’ve spent hours organizing an event that brought in a measly trickle of new customers? You’re not the only one. Small businesses face the distinctive challenge of marketing on a smaller budget, which makes it even more important for those marketing efforts to actually be worth the investment.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammarly
MAY 2, 2024
The notoriously reclusive author of Catcher in the Rye is a man of many names. To loyal literary fans, he’s J. D. Salinger. On his birth certificate, he’s Jerome David. To his family, his nickname as a boy was Sonny. To his editors and friends, he was always Jerry. All these variations of a single name are epithets, or special nicknames that go with or replace a name.
Content Marketing Institute
MAY 3, 2024
The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.
iWriter
MAY 1, 2024
Are you ready to take your YouTube channel to the next level? Optimizing your YouTube script for search visibility is one of the most important factors in getting your videos seen by a larger audience. In this blog post, we’ll give you all the tips and tricks you need to ensure your content ranks high on YouTube’s search results. Get ready to skyrocket your views and subscribers with our SEO tips for video creators!
BKA Content
MAY 2, 2024
Will Google Penalize AI Content? The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex. Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. If you’re among them—or are considering using AI in the future—here’s what you need to know about its impact on Google search rankings.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
CopyBlogger
MAY 3, 2024
Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.
Content Marketing Institute
APRIL 30, 2024
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
Adam Connell
APRIL 29, 2024
Looking for social media post ideas? I’ve got you covered. It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.
BKA Content
APRIL 29, 2024
Fitness SEO: The Ultimate Guide Google has 91.54% of the search engine market , and you can achieve a 39.8% click-through rate if you rank in Google’s first position. That is 10 times the 10th-ranked spot, while the second and third positions have 15% and 11% click-through rates , respectively. Whether you have a gym, produce or sell wearables or gym equipment or offer digital health services, you need key fitness SEO strategies that increase your ranking and CTR.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
MAY 3, 2024
Generative AI tools can make us more productive and more creative. They can help us develop new ideas, access information with ease, and streamline a variety of personal and professional tasks. However, the tools can’t read our minds. We need to ask for what we want. These requests or instructions are called AI prompts. At first glance, the idea of AI prompts might seem incredibly straightforward.
Content Marketing Institute
MAY 1, 2024
If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.
Backlinko
MAY 1, 2024
A canonical URL is the original or primary version of a webpage. If your site hosts multiple pages with similar or identical content, the canonical URL is the one you want search engines to index. While search engines ultimately determine which URL they consider canonical, you can influence this decision by adding the “rel=canonical” link element in your webpage’s HTML code.
BKA Content
MAY 1, 2024
How To Create a Long-Term SEO Strategy That Works Some business goals are short-term, like monthly sales goals. Others are lengthy, like developing new products. SEO fits in the “lengthy” category. It takes effort but pays big dividends — simply optimizing your existing content can increase traffic by 75%. Start reaping these rewards by developing an SEO long-term strategy.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammarly
APRIL 30, 2024
The quality and productivity of meetings can make or break an employee’s experience in the workplace. Meetings that are unfocused can feel like a waste of time and sap motivation. On the other hand, meetings that generate thoughtful discussions can feel fruitful and energizing, bringing employees closer to their colleagues and the company. That’s why it’s important for business leaders to approach meetings with a plan.
David Meerman Scott
MAY 2, 2024
In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary.
Freelance Union
MAY 1, 2024
Everyone has stress but it does not have to take over your life. One thing, I know for sure is that STRESS KILLS. As a Registered Nurse, or RN, I have witnessed firsthand what stress can do. Stress can have profound effects on both our physical and mental health. Prolonged stress weakens the immune system, making us more susceptible to infections and illnesses.
BKA Content
APRIL 30, 2024
How To Find Competitors’ Keywords Finding the right keywords is essential to developing an effective search engine optimization (SEO) strategy. Researching keywords that your competitors are using to improve their rankings is the first step in finding keywords that work for your company. Do you know how to find competitors’ keywords so you can use them as part of your SEO strategy?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Publishing Trends
MAY 3, 2024
E very week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Who Makes Up YA Readers? Police Make Arrest in Antique Book Ring Should Books Have “No-Ai” Stamps on Covers? What Book Marketing Strategies Worked for These Authors?
Backlinko
APRIL 30, 2024
Small businesses are the backbone of the American economy (and in many parts of the world) and provide jobs for nearly half (45.9%) of US employees. Nearly 9-in-10 Americans state small businesses have a positive impact, whereas only 29% of Americans view large corporations positively. Want to learn about the state of small businesses, what is their role in today’s economy, how many businesses fail and what are the current challenges?
Freelance Union
APRIL 30, 2024
As freelancers, our flexibility and independence are what set us apart. However, these benefits should not come at the cost of our financial security and rights. That's why this May, Freelance Isn't Free Month, we're rallying our community and supporters to urge lawmakers to expand the Freelance Isn't Free Act across the country, ensuring every freelancer receives the fundamental protections they deserve.
Express Writers
MAY 1, 2024
You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the right blog posting frequency is. Should you post once a week? Every day? Multiple times a day? What’s the ideal blog posting frequency for you? Of course, the answer depends on your needs, goals, and the size of your business/brand.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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