Freelance Magic
JUNE 26, 2023
As a freelancer, getting new clients is an ongoing challenge. It can often feel like you’re on a hamster wheel of finding clients, doing the work, and ending the contract…. Only to be right back at the start again, needing to find new clients. But what sets successful freelancers apart is their ability to turn those one-time clients into long-term retainers.
BKA Content
JUNE 29, 2023
Technical SEO Vs. Content SEO: Choosing an Effective Approach In the realm of search engine optimization, two critical components play a role in driving organic traffic and improving a website’s visibility: technical SEO and content SEO. While both approaches impact a website’s performance and aim to increase its ranking on search engine result pages, they focus on different aspects of optimization.
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Content Marketing Institute
JUNE 27, 2023
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
Blogging From Paradise
JUNE 25, 2023
One size does not fit all when it comes to ending blog posts. Determine your goal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Make a Living Writing
JUNE 30, 2023
Writer retreats are highly anticipated events that can give writers the boost they need to move forward in their next project. If you feel that the excitement of the new year has long worn off and you’re looking for a way to re-inspire yourself in your writing endeavors, you may want to look into writer retreats near you. Or, if you have the ability to travel, you might consider making an extended trip out of it.
Blogging Wizard
JUNE 29, 2023
Are you on the lookout for fashion blog examples to use as inspiration for your new fashion blogging venture? We’ve rounded up a handful of fashion blogs that cover different.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Credible Content
JUNE 28, 2023
5 examples of the PAS copywriting framework PAS stands for Problem-Agitate-Solution. It is one of the most widely used copywriting framework. What is the importance of the PAS copywriting framework? Importance of the PAS copywriting framework. Every product or service solves a problem. This problem can be practical. It can be business-related. It can be some emotional issue.
Grammarly
JUNE 27, 2023
So you’ve been asked to write a reference letter. There’s only one problem: You don’t know how to write one. Don’t panic. A reference letter is generally straightforward and only about a page long. To help you, we put together this guide on how to write a reference letter. A reference letter, also known as a recommendation letter, is a brief letter to a school, company, or organization to which an individual is applying.
Content Marketing Institute
JUNE 29, 2023
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.
Ahrefs
JUNE 29, 2023
When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined approach for formatting your introduction, you can use the Problem-Solution-Proof (PSP) introduction formula.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
CopyBlogger
JUNE 26, 2023
If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of. Continue Reading The post How to Build an Audience From Scratch In 2023 appeared first on Copyblogger.
Grammarly
JUNE 28, 2023
When it comes to comparing two things, comparative adjectives like better are better than other adjectives. For comparisons, they’re just more useful than adjectives in their regular form. The real question is how to use comparative adjectives. In this guide, we discuss everything you need to know about comparative adjectives, from the spelling rules, to when to use more , to clearing up the comparative-versus-superlative-adjectives confusion.
Content Marketing Institute
JUNE 28, 2023
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms.
Ahrefs
JUNE 29, 2023
Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more). Featured tool: Ahrefs Ahrefs is a complete SEO tool.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Backlinko
JUNE 28, 2023
Broken links are a surefire way to destroy your credibility and waste your SEO efforts, but thankfully, they’re pretty easy to fix. This guide will show you exactly how to identify and fix these links, whether they’re backlinks or links within your content. I’ll show you: What causes links to ‘break’ Why they’re so harmful for your site How to identify them with tools like Semrush, including a simple step-by-step guide And, most importantly, how to fix them, so your SEO efforts can be restored I
Grammarly
JUNE 29, 2023
Superlatives make the greatest adjectives! They are the best words for comparisons of three or more! If you want to put a noun at the top of its category, superlative adjectives are the most helpful words you can use! To be the best English speaker, you have to know how to use superlative adjectives. In this guide, we explain all the basics about superlative adjectives, including spelling rules, when to use most , and even an explanation of comparative versus superlative adjectives.
Content Marketing Institute
JUNE 30, 2023
Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things.
Jane Friedman
JUNE 28, 2023
Photo by ?? Janko Ferlič on Unsplash Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by The Writing Consultancy. Stuck on revisions? Work with an expert editor to revise and submit your fiction or memoir.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Ahrefs
JUNE 27, 2023
In this post, you’ll learn how to create digital content that people want to see. The online world is made up of content. Whether you’re searching on Google or scrolling through TikTok, you’re consuming content.
Grammarly
JUNE 26, 2023
Résumé summaries are all about showing employers your best stuff right off the bat. The purpose of a résumé summary is to show hiring managers you’re the best candidate for the job. The summary is a concise snapshot of your qualifications, skills, and experience, that highlight your value as a candidate. We’ll explore what to include, look at three examples of effective résumé summaries, and clarify the distinction between a résumé objective and a résumé summary.
Backlinko
JUNE 27, 2023
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. You need to conduct keyword analysis to narrow your selection down to the most relevant and profitable terms. You can perform keyword analysis by looking at the difficulty, monthly search volume, the search intent behind the query, and conversion potential of individ
The Creative Penn
JUNE 29, 2023
How can fiction authors use Sudowrite to assist with writing tasks they need help with? What functionality does Sudowrite have that will be useful to different types of writers? Amit Gupta gives his tips in this interview. I use and recommend Sudowrite as part of my creative process. You can try Sudowrite through my affiliate link: www.TheCreativePenn.com/sudowrite Amit Gupta is a science fiction writer, entrepreneur, and founder of Sudowrite, an AI-powered creative writing tool.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Ahrefs
JUNE 25, 2023
I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting.
BKA Content
JUNE 28, 2023
Understanding Website Crawlability and Troubleshooting Common Issues If you rely on your website to sell your products and services, you already know how much work goes into creating one. On top of the website itself, you need professional photographs and videos, high-quality written content, and plenty of internal and external links to build your reputation.
Article Writing
JUNE 27, 2023
Content creation is time-consuming. And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. Semrush reports that 57% of companies have a documented content marketing strategy in place , while Meaningful Brands discovered that 9 out of 10 consumers expect brands to offer content.
The Creative Penn
JUNE 26, 2023
How can you stand out in a crowded market of non-fiction books? How can you build a business around your central topic? How can you deal with failure to move on to success? Stephanie Chandler shares her experience and tips. In the intro, HarperCollins and KKR make bids for Simon & Schuster [ The Hotsheet ]; more details from the Indie Author Earnings report [ ALLi ]; Thoughts from SPS Live; Photo of my boxed set (in a box) ; Amazon launch their Generative AI Innovation Centre.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Animalz
JUNE 28, 2023
Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sounds like alchemy, or perhaps a fairy tale? Lead turning into gold, princes into frogs and all that. Sacra , a private markets research company, performs this magic daily.
BKA Content
JUNE 26, 2023
SEO During Site Migration: How to Preserve High-Ranking Content A website redesign may be in the cards if you want to rebrand your business, generate new leads, garner more traffic or enhance the overall user experience. However, like most major endeavors, there are risks involved. Following recommended SEO migration strategies and an SEO site migration checklist helps preserve the high-ranking content you worked hard to accrue — and avoid having your search engine rankings or web traffic suffer
CopyBlogger
JUNE 29, 2023
Copywriting is more of a skill than a profession, so you have unlimited earning potential depending on how you apply. Continue Reading The post How To Make Money As A Copywriter in 2023 appeared first on Copyblogger.
Freelance Union
JUNE 26, 2023
As a freelance business owner, if you travel for work to attend conferences or see clients related to your business, you are generally eligible to subtract any ordinary and necessary expenses you incurred such as transportation, airfare, meals, and accommodations. While you can’t directly deduct the expense of bringing friends and family on business trips, some costs can be offset indirectly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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