Blogging Wizard

SEPTEMBER 10, 2024

Looking for fresh blog post ideas? I’ve got you covered. I’ve been blogging for over a decade now. In that time, I’ve had to come up with hundreds of ideas.

Blog Post 276

Blog Post Post Blog Blogging 276

Grammarly

SEPTEMBER 9, 2024

You wouldn’t use street slang in a financial report, nor would you use work jargon while you’re out with friends. That’s what formal vs. informal writing is all about: adapting your language for different situations. Below, we talk about adapting writing styles to fit the setting and audience for more effective email communication and stronger writing for any occasion.

Writing 111

Writing Medical Writing Style Persuasion 111

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. One paragraph, two paragraphs, three paragraphs, and onwards. She feels a butterfly fluttering in her stomach as she pictures a better life in front of her. Eagerly, she clicks the Buy button. Another web visitor arrives, reads, clicks. And another, and another, and another. And you? Ka-ching. You hear the tills ringing.

Persuasion 226

Persuasion Sales Copy Script Transportation 226

The Hoth

SEPTEMBER 10, 2024

Two HTML elements that have the ability to drastically affect your SEO (in both good and bad ways) are hreflang and canonical tags. Improper use of either could cause incorrect pages to appear for users, or for Google to index an incorrect version of a web page. Complicating things further, many SEOs confuse hreflang and canonical tags since they both serve similar purposes.

Engineering 52

Engineering SEO Website Keywords 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

Content 126

Content Engagement Content Marketing Marketing 126

Neal Schaffer

SEPTEMBER 11, 2024

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist […] How Might a Business Use a Blog: 9 Huge Benefits of Business Blogging appeared first on NealSchaffer.

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Blog Blogging Blogger Website 123

Ahrefs

SEPTEMBER 9, 2024

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year.

Blog 131

Blog Blogging 131

Content Marketing Institute

SEPTEMBER 11, 2024

Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.

Content 131

Content Engagement Audience Marketing 131

Rachelle Gardner

SEPTEMBER 12, 2024

Congrats to the following authors, whose Gardner Literary titles are finalists in the 2024 ECPA Christy Awards: — Of Love and Treason, by Jamie Ogle (historical romance) — An American Immigrant by Johanna Rojas Vann (first novel category) — Beauty Bright by Cara Putman (short form category) Winners will be announced at The Christy Award Gala on Thursday, November 14th.

Post 130

Post 130

Blogging Wizard

SEPTEMBER 10, 2024

Are you struggling to earn engagements as a blogger on social media? Making the crossover from your blog to social media can be an intimidating process and a difficult one.

Social Media 202

Social Media Media Promotion Blog 202

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Freelance Magic

SEPTEMBER 9, 2024

10 important strategies for managing client expectations as a freelance writer I’ve worked with more than 100 clients over the past 10 years—I’ve seen it all. But there’s one thing I truly believe is absolutely critical to successful working relationships: managing client expectations. It’s so easy to bow down to everything a client asks for, but you end up burning yourself and the client when you do this.

Management 130

Management Freelance Writer Projects 130

Ahrefs

SEPTEMBER 12, 2024

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to.

Content 124

Content Audience Content Marketing Marketing 124

Rachelle Gardner

SEPTEMBER 10, 2024

Huge congratulations to our star agent and VP of Gardner Literary, Kristy Cambron. Kristy is an incredible advocate for all her clients – responsive, forward thinking, and dedicated. We are so proud of her and we know this is a well-deserved honor. Congratulations, Kristy! Congratulations to author Becca Kinzer on winning the Carol Award for your debut novel, “Dear Henry, Love Edith.” I’ve loved this novel from the very beginning and I’m excited it’s receiving the r

IT 130

IT Post 130

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

SEPTEMBER 11, 2024

Photo by Nataliya Vaitkevich Today’s post is by author Joni B. Cole. As a long-time workshop leader, I’m in awe of how some writers are masters at putting themselves on a path of creative self-destruction. In a way, it’s a beautiful, albeit demented, thing to behold—sort of like watching Glen Powell wrangling that F-5 tornado in Twisters. As a writer myself, I watch them and think, Wow.

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Writer Creativity Collaboration Communication 115

Ahrefs

SEPTEMBER 11, 2024

Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list.

SEO 123

SEO IT 123

Content Marketing Institute

SEPTEMBER 13, 2024

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.

Marketing 112

Marketing 112

Grammarly

SEPTEMBER 12, 2024

The future of AI in human resources is here. HR automation now streamlines payroll management and employee data processing. Advanced HR data analytics in AI recruitment tools can swiftly screen résumés and mitigate bias, while AI writing tools, like Grammarly, can improve employee engagement and satisfaction by helping teams boost productivity , communicate better, and foster a culture of inclusivity in their daily interactions.

Management 105

Management Recruitment Communication Engagement 105

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

David Meerman Scott

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

Sales 104

Sales Brand Marketing 104

Ahrefs

SEPTEMBER 10, 2024

When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket.

SEO 124

SEO Engineering 124

Content Marketing Institute

SEPTEMBER 9, 2024

You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.

IT 109

IT 109

Grammarly

SEPTEMBER 12, 2024

Grammarly’s software engineering internship program is designed to cultivate the next generation of tech talent. Our program combines practical, hands-on experience with mentorship, equipping interns with valuable skills for their future careers. This year, we welcomed 12 interns from Germany and the US, with each intern contributing to meaningful company initiatives.

Collaboration 103

Collaboration Construction Projects Engineering 103

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Blogging From Paradise

SEPTEMBER 12, 2024

I will likely settle in to a rural area when-if I decide to cease traveling. Peace. Quiet. Serenity. Nature.

Post 96

Post 96

BKA Content

SEPTEMBER 9, 2024

6 Essential SEO Tools for Beginners Are you ready to jump into search engine optimization (SEO) but unsure about which of the 500+ software solutions is right for you? We can help with this list of the best SEO tools for beginners. Check out our breakdown of the programs that will serve you well as an eager novice. The 6 Best SEO Tools for Beginners If you’re going to start anywhere with SEO tools, these six are your best bet. 1.

SEO 96

SEO Search Engine Optimization Retail Insurance 96

Content Marketing Institute

SEPTEMBER 10, 2024

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

Storytelling 105

Storytelling Audience 105

Grammarly

SEPTEMBER 10, 2024

The widespread adoption of artificial intelligence (AI) in the business world has come with new risks. Business leaders and IT departments are now facing a new set of concerns and challenges—from bias and hallucinations to social manipulation and data breaches—which they must learn to address. If business leaders intend to reap the massive benefits of AI , then it is their responsibility to create an AI strategy that mitigates these risks to protect their employees, data, and brand.

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Agency Communication Healthcare Finance 103

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jane Friedman

SEPTEMBER 10, 2024

Today’s post is by historian, podcaster and writer Doug Sofer, Ph.D. This is a little embarrassing. I’m a historian who values logic and evidence, but sometimes I can’t help but believe in a little bit of magic—especially when it comes to building an author platform. Maybe you’ve felt the same way. Platform-building is full of mysteries that can make even the most rational person start to wonder about magical solutions.

Publishing 85

Publishing Publisher Publishing Social Media 85

Blogging From Paradise

SEPTEMBER 11, 2024

For full transparency, let’s dive into the title.

Blog 83

Blog Blogging 83

AIIP

SEPTEMBER 10, 2024

How the Difference between AI-boosted Search and Gen AI Will Shape our Work and Creativity over the Near Term Jack W. Plunkett, CEO, Plunkett Research, Ltd. AIIP Industry Silver Partner – Learn more about the Industry Partners Program here. August 26, 2024 What’s behind the massive licensing deals that are suddenly popping up between major… Read More » The post Industry Partner Feature Article appeared first on AIIP Connections Blog.

Creativity 83

Creativity Blog Blogging Post 83

Grammarly

SEPTEMBER 10, 2024

Convolutional neural networks (CNNs) are fundamental tools in data analysis and machine learning (ML). This guide explains how CNNs work, how they differ from other neural networks, their applications, and the advantages and disadvantages associated with their use. Table of contents What is a CNN? How CNNs work CNNs vs. RNNs and transformers Applications of CNNs Advantages Disadvantages What is a convolutional neural network?

Architecture 89

Architecture Medical Text Engineering 89

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing