Blogging Wizard

SEPTEMBER 10, 2024

Looking for fresh blog post ideas? I’ve got you covered. I’ve been blogging for over a decade now. In that time, I’ve had to come up with hundreds of ideas.

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Blog Post Post Blogging Blog 274

Grammarly

SEPTEMBER 9, 2024

You wouldn’t use street slang in a financial report, nor would you use work jargon while you’re out with friends. That’s what formal vs. informal writing is all about: adapting your language for different situations. Below, we talk about adapting writing styles to fit the setting and audience for more effective email communication and stronger writing for any occasion.

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Writing Medical Writing Style Persuasion 111

Enchanting Marketing

SEPTEMBER 10, 2024

Imagine this … Henrietta is reading your sales copy. One paragraph, two paragraphs, three paragraphs, and onwards. She feels a butterfly fluttering in her stomach as she pictures a better life in front of her. Eagerly, she clicks the Buy button. Another web visitor arrives, reads, clicks. And another, and another, and another. And you? Ka-ching. You hear the tills ringing.

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Persuasion Sales Copy Script Transportation 237

The Hoth

SEPTEMBER 10, 2024

Two HTML elements that have the ability to drastically affect your SEO (in both good and bad ways) are hreflang and canonical tags. Improper use of either could cause incorrect pages to appear for users, or for Google to index an incorrect version of a web page. Complicating things further, many SEOs confuse hreflang and canonical tags since they both serve similar purposes.

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Engineering SEO Website Keywords 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

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Content Engagement Content Marketing Marketing 142

Neal Schaffer

SEPTEMBER 11, 2024

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist […] How Might a Business Use a Blog: 9 Huge Benefits of Business Blogging appeared first on NealSchaffer.

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Blogging Blog Blogger Website 128

Blogging Wizard

SEPTEMBER 11, 2024

Guest posting is hard, right? It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. But it doesn’t have to be that.

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Blogging Blog Engagement Audience 254

Jane Friedman

SEPTEMBER 11, 2024

Photo by Nataliya Vaitkevich Today’s post is by author Joni B. Cole. As a long-time workshop leader, I’m in awe of how some writers are masters at putting themselves on a path of creative self-destruction. In a way, it’s a beautiful, albeit demented, thing to behold—sort of like watching Glen Powell wrangling that F-5 tornado in Twisters. As a writer myself, I watch them and think, Wow.

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Writer Collaboration Creativity Communication 142

Ahrefs

SEPTEMBER 12, 2024

I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to.

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Content Audience Content Marketing Marketing 141

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Sometimes, that feedback is good, and other times, not so much. As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates.

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Marketing Brand Communication Engagement 52

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Blogging Wizard

SEPTEMBER 10, 2024

Are you struggling to earn engagements as a blogger on social media? Making the crossover from your blog to social media can be an intimidating process and a difficult one.

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Social Media Media Promotion Blogging 213

Content Marketing Institute

SEPTEMBER 11, 2024

Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.

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Content Engagement Audience Marketing 140

Ahrefs

SEPTEMBER 11, 2024

Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list.

SEO 140

SEO IT 140

Contently

SEPTEMBER 13, 2024

Your audience is watching—closely. I remember flipping the pages of a science textbook many years ago, studying the procedures for run-of-the-mill lab experiments. Behind me, my daughter’s voice piped up: “Have you ever noticed that the illustrations all show only white men’s hands?” she asked. I had not. The oversight might have been too subtle for me to miss, but not for my Gen-Z daughter, who’s part of a generation that’s keenly aware of how representation, no matter what form it takes, plays

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Manufacturing Storytelling Content Creator Concept 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

SEPTEMBER 10, 2024

Today’s post is by historian, podcaster and writer Doug Sofer, Ph.D. This is a little embarrassing. I’m a historian who values logic and evidence, but sometimes I can’t help but believe in a little bit of magic—especially when it comes to building an author platform. Maybe you’ve felt the same way. Platform-building is full of mysteries that can make even the most rational person start to wonder about magical solutions.

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Social Media Publisher Publishing Publishing 133

Content Marketing Institute

SEPTEMBER 9, 2024

You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.

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IT 135

Ahrefs

SEPTEMBER 9, 2024

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year.

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Blog Blogging 140

Rachelle Gardner

SEPTEMBER 12, 2024

Congrats to the following authors, whose Gardner Literary titles are finalists in the 2024 ECPA Christy Awards: — Of Love and Treason, by Jamie Ogle (historical romance) — An American Immigrant by Johanna Rojas Vann (first novel category) — Beauty Bright by Cara Putman (short form category) Winners will be announced at The Christy Award Gala on Thursday, November 14th.

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Post 130

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Utilities

Freelance Magic

SEPTEMBER 9, 2024

10 important strategies for managing client expectations as a freelance writer I’ve worked with more than 100 clients over the past 10 years—I’ve seen it all. But there’s one thing I truly believe is absolutely critical to successful working relationships: managing client expectations. It’s so easy to bow down to everything a client asks for, but you end up burning yourself and the client when you do this.

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Management Freelance Writer Projects 130

Content Marketing Institute

SEPTEMBER 13, 2024

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.

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Marketing 131

Ahrefs

SEPTEMBER 10, 2024

When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket.

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SEO Engineering 138

Rachelle Gardner

SEPTEMBER 10, 2024

Huge congratulations to our star agent and VP of Gardner Literary, Kristy Cambron. Kristy is an incredible advocate for all her clients – responsive, forward thinking, and dedicated. We are so proud of her and we know this is a well-deserved honor. Congratulations, Kristy! Congratulations to author Becca Kinzer on winning the Carol Award for your debut novel, “Dear Henry, Love Edith.” I’ve loved this novel from the very beginning and I’m excited it’s receiving the r

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IT Post 130

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Blogging From Paradise

SEPTEMBER 12, 2024

I will likely settle in to a rural area when-if I decide to cease traveling. Peace. Quiet. Serenity. Nature.

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Post 122

Content Marketing Institute

SEPTEMBER 10, 2024

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

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Storytelling Audience 131

Grammarly

SEPTEMBER 12, 2024

The future of AI in human resources is here. HR automation now streamlines payroll management and employee data processing. Advanced HR data analytics in AI recruitment tools can swiftly screen résumés and mitigate bias, while AI writing tools, like Grammarly, can improve employee engagement and satisfaction by helping teams boost productivity , communicate better, and foster a culture of inclusivity in their daily interactions.

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Management Recruitment Communication Engagement 111

Freelance Union

SEPTEMBER 12, 2024

This post is written in partnership with GigBack. Gigback helps freelancers receive tax refunds for COVID-19 era losses. Click here to find out if you're qualified. In the wake of the COVID-19 pandemic, many freelancers and self-employed individuals faced unprecedented economic challenges. To alleviate some of these hardships, the Families First Coronavirus Response Act (FFCRA) was introduced, which included the Self-Employed Tax Credit (SETC).

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Freelance Banking Marketing Finance 104

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Blogging From Paradise

SEPTEMBER 11, 2024

For full transparency, let’s dive into the title.

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Blog Blogging 111

David Meerman Scott

SEPTEMBER 9, 2024

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

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Sales Brand Marketing 104

Grammarly

SEPTEMBER 10, 2024

The widespread adoption of artificial intelligence (AI) in the business world has come with new risks. Business leaders and IT departments are now facing a new set of concerns and challenges—from bias and hallucinations to social manipulation and data breaches—which they must learn to address. If business leaders intend to reap the massive benefits of AI , then it is their responsibility to create an AI strategy that mitigates these risks to protect their employees, data, and brand.

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Agency Communication Healthcare Finance 111

ContentWriters

SEPTEMBER 12, 2024

Businesses deciding when to publish a white paper must thoroughly understand their audience. Your niche and audience’s needs will determine the appropriate frequency. The first step in identifying how often you should publish a white paper is researching your industry. Look for the answers to the following questions: How often does your industry change?

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Publisher Publishing Publishing Content Creation 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing