Content Marketing Institute
MAY 23, 2024
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
Adam Connell
MAY 21, 2024
Looking for the latest Facebook Messenger statistics? You’re in the right place. I’ve compiled a roundup of interesting facts and stats about Facebook Messenger from all the latest studies and reports. Together, they provide a complete picture of Messenger and its place in the wider social media landscape. Stats are grouped into different categories to.
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Contently
MAY 20, 2024
Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str
Nick Ursborne
MAY 20, 2024
Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Honestly, I don’t much like that term. First, I think it’s disrespectful to true engineers. Writing prompts is not engineering. But more to the point, I think the title steers us in the wrong direction. Engineering implies a fixed process and a certain formality. A process with a guaranteed and constant outcome.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Enchanting Marketing
MAY 20, 2024
Have you ever been engrossed in a book? So engrossed that you couldn’t put it down? You didn’t notice what was happening around you. You didn’t hear your phone ringing. You let your coffee go cold. That’s because you were living the story; you had become part of it. It’s not the same when you read sales copy, eh? You read how fantastic a product is.
Melanie Saxton
MAY 21, 2024
A lot of authors ask me what the book editing process entails. Below are the highlights. Just so you know, I’m a hand-holder and become completely immersed in each book editing project. I don’t just edit—I collaborate as a professional who cares deeply about my clients. My goal is to ensure you are happy with your manuscript and that it resonates with your audience.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
MAY 24, 2024
Photo by Ray Harrington on Unsplash Today’s post is by retired doctor turned writer Sandra Eliason. When I hung up my stethoscope in 2017, I started writing, believing that my 30-plus years of chart notes, limited as they were, had kept me somewhat in practice. My first degree was in English, and most of my years as a doctor were before computers, when the chart wasn’t automated fill-in-the-blank, and I had an opportunity to tell a patient’s story.
Content Marketing Institute
MAY 21, 2024
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
Melanie Saxton
MAY 19, 2024
Copywriting harnesses the power of words! Words that Work as Hard as You Do I tailor my writing to your organization and initiatives. Creative copywriting, technical copywriting, sales copywriting, content copywriting, and digital copyrighting — all matter in the battle for consumer attention and sales. The following industries need professional assistance in putting together clever and consumer-driven copy, and that’s where I come in.
Grammarly
MAY 24, 2024
GPT is the family of AI models behind many popular generative AI applications , such as chatbots and coding assistants. This article provides an overview of this game-changing innovation. Table of contents What is GPT? How do GPT models work? How GPT models have evolved GPT applications Pros of GPT models Cons of GPT models Conclusion What is GPT? GPT, which stands for “ g enerative pre-trained transformer,” refers to both a specific model and a family of progressively more sophisticated artific
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
AIIP
MAY 23, 2024
By AIIP External Communications Committee Recipients of AIIP’s annual awards were announced on April 20th during the AIIP 2024 Symposium held in St. Louis, Missouri, a hybrid event featuring in-person programs and concurrent sessions for virtual attendees. AIIP Immediate Past President Janel Kinlaw presented awards to AIIP members who embrace and promote the values of the… Read More » The post Annual Awards Presented at AIIP 2024 Symposium appeared first on AIIP Connections Blog.
Content Marketing Institute
MAY 24, 2024
Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
BKA Content
MAY 23, 2024
Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. Businesses today have numerous options, but they often struggle to make the right choice. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.
Grammarly
MAY 23, 2024
Machine learning (ML) has quickly become one of the most important technologies of our time. It underlies products like ChatGPT , Netflix recommendations, self-driving cars, and email spam filters. To help you understand this pervasive technology, this guide covers what ML is (and what it isn’t), how it works, and its impact. Table of contents What is machine learning?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Backlinko
MAY 22, 2024
The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. One perfect example is the Skyscraper Technique pioneered by Backlinko’s founder, Brian Dean. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it.
Freelance Union
MAY 23, 2024
As the mid-point of the year approaches, there is an important deadline that should be on the calendar of every freelancer with a U.S.-based business. This is the filing deadline for the Corporate Transparency Act (CTA) which is Dec. 31, 2024 and it applies to you if you have a corporation, S-Corp, LLC, or any other entity created by paperwork filed with a Secretary of State office.
BKA Content
MAY 24, 2024
The 6 Best Website Builders for SEO in 2024 So, you’d like to build a new website. Whether you’re building an online presence for the first time or looking to migrate your older site to a new platform, it’s important to make strategic choices to improve your online visibility. After all, when 92% of global traffic comes from Google, optimization is not just a good marketing tactic but an essential part of building a digital business.
Grammarly
MAY 21, 2024
If you’re gearing up for an interview at Grammarly, you may encounter our MOVE Operating Principles, which serve as the blueprint for how we get work done. These principles aren’t just rules we follow—they’re the essence of how we operate, grow, and adapt to better serve our customers. This unique blend of principles creates an exciting opportunity to be part of a workplace that’s as dynamic and innovative as you are.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Blogging From Paradise
MAY 23, 2024
Why should you blog? Aspiring bloggers ask me this question frequently. AI blogging seems to gain steam with each passing month.
Freelance Union
MAY 24, 2024
This post is provided by our partner, Opolis. Get employment tools normally reserved for traditional “employees” like legitimately premium health coverage, high-quality retirement plans, semi-monthly paystubs, annual W2s, tax compliance, and more with Opolis: [link] What would you do with an extra $5000 or more? Join the income and payroll tax-saving adventure, entrepreneurs and independent contractors!
BKA Content
MAY 22, 2024
SEO for Real Estate Businesses: Your Expert Guide When it comes to SEO for real estate, there are a lot of factors to consider. You’ll want to focus on local SEO, but also reach people who want to move to the area from elsewhere; you need to build positive relationships with potential clients, but be direct in asking for the sale; oh, and you need to make sure you’re taking care of all the classic SEO work like keyword research, content development, and linking.
Grammarly
MAY 23, 2024
Artificial intelligence (AI) has the potential to drastically transform nearly every area of your business. This isn’t news. Soon, AI advancements will no longer be an option for businesses but a necessity. Some might find this daunting. But innovative companies and professionals have already been using AI to reshape work. Generative AI (gen AI) stands out for its ability to transform business communication by automating and enhancing manual and time-consuming communication tasks.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Jasper
MAY 21, 2024
In this guide, we walk through three demand gen use cases with Jasper — creating an email campaign, writing a webinar script, and building a landing page.
Freelance Union
MAY 20, 2024
The leap into freelancing marks the beginning of a thrilling adventure where autonomy, flexibility, and the possibility for exponential growth reign supreme. Freed from the constraints of the traditional 9-5, freelancers savor the capability to choose projects that resonate with their passion, craft schedules that suit their lifestyle, and explore diverse opportunities that foster both personal and professional development.
CopyBlogger
MAY 23, 2024
There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.
Publishing Trends
MAY 23, 2024
The U.S. Book Show opened on May 22nd to an overflow crowd that represented a broader range of industry folk than most conferences do: presidents and past CEOs (like Marcus Dohle , wearing a Shimmr t-shirt, to announce his recent investment in the company); veterans like Carol Fitzgerald , president of The Book Report Network ; graduate students from NYU and Pace ’s publishing programs, and many agents, emerging and mid level/ publishers, media and more.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jasper
MAY 24, 2024
In this piece, learn how retail companies are adopting AI tools and the major AI use cases and opportunities for retail marketing today.
Freelance Union
MAY 20, 2024
This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] If you missed the deadline for filing taxes and have yet to file your 2023 federal income tax return, it’s important to file before June 14, 2024, to avoid higher penalties.
Express Writers
MAY 20, 2024
How to Write a Meta Description In the race to build a formidable online presence, most businesses have their Search Engine Optimization (SEO) efforts down pat. They employ efficient SEO strategies to secure a coveted position on Google’s front page. But getting to the top of the search results is only half the battle. You still must convince prospects to click through to your website.
Smart Blogger
MAY 24, 2024
If you’re just getting started online, it’s easy to feel tiny, insignificant. It’s easy to feel lost in this vast maze of different business models like freelancing and online courses and e-commerce. On the darker days, it’s easy to feel like you don’t have what it takes, that you might as well give up. And that’s why you need this interview with Tim Stoddart.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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