Enchanting Marketing

JULY 30, 2024

When you read content from your favorite writers, what do you think? Do you feel uncertain about your own writing? Most of us are unhappy about our writing. We despair at the gap between how we write and how we’d like to write. We fret. We procrastinate. And sometimes we wonder whether we’ll ever be good enough. What to do? Mastering writing may feel like climbing a huge mountain You start your climb with a positive mind and full of energy.

Writing 274

Writing Writer Publisher Publishing 274

AIIP

JULY 30, 2024

By Mary Ellen Bates One mistake made by many infopreneurs when they start their businesses is thinking that we need to sell ourselves, our capabilities, and our services to prospective clients. We assume that, when a prospect calls us to discuss a project, our job is to convince the caller that we are the best… Read More » The post Proving, Not Talking About, Your Value appeared first on AIIP Connections Blog.

Projects 158

Projects Blog Blogging Post 158

Caroline Gibson

JULY 31, 2024

Offspring #2 has been on a journey over the last eight months , hunting around for an advertising internship in London while in the final throes of uni. It involved regularly checking ad agency websites and LinkedIn to see which agencies offered internships and when they started. This was a slightly frustrating process as a) not many London ad agencies run them these days and b) there’s no one place to find a handy list – until now, that is.

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Ahrefs

JULY 31, 2024

To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).

Management 141

Management SEO IT 141

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. But where do you even find content to curate ? And given the popularity of content curation, how do you stand out and offer bits and pieces that no competitor has an eye on?

Social Media 107

Social Media Content Retail Content Creator 107

Content Marketing Institute

JULY 31, 2024

Remove boring from your B2B content marketing, and the results could be as impressive as what refrigeration manufacturer and seller Heatcraft experienced.

Manufacturing 125

Manufacturing IT Content Content Marketing 125

Ahrefs

JULY 31, 2024

Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93.

Content 141

Content 141

Jane Friedman

JULY 30, 2024

Photo by Elaine Howlin on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is a retelling? A retelling is a new spin on a classic story like a fairy tale, myth, or other piece of literature. The writer takes a pre-existing story to borrow some of the original elements while changing others. Writers love retellings because the story framework is pre-made and there’s already a proven audience for the original tale.

Writing 111

Writing Writing Style Text Writer 111

Content Marketing Institute

AUGUST 1, 2024

Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 122

Content Marketing Marketing Content 122

CopyBlogger

AUGUST 1, 2024

A key challenge many solopreneurs face is generating steady demand for their businesses. As a solopreneur, you don’t have access. Continue Reading The post Personal Branding For Solopreneurs: Step By Step Guide appeared first on Copyblogger.

Brand 99

Brand Post 99

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Ahrefs

JULY 30, 2024

Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff that really matters, like improving your SEO strategy.

SEO 128

SEO IT 128

Grammarly

JULY 30, 2024

Over the past decade, customer experience (CX) has undergone a dramatic transformation. Historically, customer experience procedures were reactive, high touch, impersonal, and challenging to scale. But recently, CX has flipped the paradigm. By leveraging artificial intelligence , companies can offer problem-solving and proactive anticipation and create efficiency, scalability, and—most importantly—unique and consistent journeys throughout the customer lifecycle.

Banking 99

Banking Social Media Brand Engagement 99

Content Marketing Institute

AUGUST 2, 2024

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

Brand 115

Brand Marketing 115

BKA Content

AUGUST 1, 2024

SEO for Photographers – 2024 Guide and Tips | BKA Content Professional photographers come in many “shades,” from specialists in weddings and events to photography wizards with a private studio. What all photography careers have in common is the need for a regular influx of new clients. Now that most people shop for services online, search engine optimization for photographers is more important than ever.

SEO 97

SEO Portfolio Content Social Media 97

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Ahrefs

JULY 30, 2024

To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work.

Marketing 123

Marketing Publisher Publishing Publishing 123

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. After years of working 9–5 at an agency, my client, Nina decided to strike out on her own and launch a copywriting business. In the early stages of building her business, she came to me to explore the ways that tarot could support and inspire her as a creative business owner.

Creativity 94

Creativity Brand Copywriter Copywriting 94

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 114

Content Marketing Marketing Content Creation Content 114

Grammarly

JULY 29, 2024

Artificial intelligence is rapidly transforming our society by improving efficiency in our daily tasks and advancing new frontiers in technology. However, AI’s quick adoption raises essential discussions about its impacts and safety. To approach AI responsibly, consider some parallels between AI and the automobile. What makes cars safe? It’s not just seatbelts, traffic laws, or crash tests—though they all contribute to their overall safety.

Manufacturing 94

Manufacturing Government Utilities Concept 94

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Ahrefs

JULY 30, 2024

One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to be successful in the world of enterprise SEO.

SEO 120

SEO 120

Backlinko

AUGUST 2, 2024

Redirects send users and search engines from one URL to another automatically. For example, when you try to visit [link] (which has a redirect) it will take you to [link] instead. Redirects guide users and search engines from outdated URLs to current, relevant content. This improves the user experience. Preserves your hard-earned backlinks. And helps search engines crawl and index your site more efficiently.

Script 86

Script Content Management System Engineering SEO 86

Make a Living Writing

AUGUST 2, 2024

Have you noticed that many people online would like you to pay them to teach you how to freelance—even though they just started doing it themselves? Yes, bad freelance advice is another thing we need to watch out for in the online marketplace. Maybe it’s because I’ve either freelanced or coached for almost 20 years, but this is a trend that worries me.

Freelance 85

Freelance Government Portfolio Writer 85

Grammarly

JULY 29, 2024

Today, your workplace is no longer limited to the city you live in. With remote work and rapidly expanding global enterprises, a single company’s workforce can easily extend around the world and include employees (and customers) who speak many different languages. Seamless collaboration and communication between employees across channels, languages, and regions is necessary in today’s global workplace.

Collaboration 89

Collaboration Communication Creativity Sales 89

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Ahrefs

JULY 30, 2024

Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too.

Keywords 114

Keywords Advertising Content 114

AIIP

AUGUST 1, 2024

By Aaron Harvey At the recent AIIP conference, I had the pleasure of attending Jennifer Burke’s keynote “Cultivating Evergreen Thought Leadership.” Jennifer’s insightful presentation drew a compelling analogy between gardening and content creation, emphasizing the importance of diverse, sustainable, and strategic content practices. Her “Content Gardening” approach highlighted the need for a balanced mix of… Read More » The post Cultivating Evergreen Thought Leadership: Insights from Jennife

Content Creation 83

Content Creation Content Blog Blogging 83

Freelance Union

JULY 29, 2024

When you decided to go freelance, did you ever imagine how much time, thought, and energy you’d have to devote to figuring out where you next client is coming from? It can take up a lot of real-estate in our brains, am I right? I have a friend who owned a branding and design agency and confessed that she couldn't shake the fear that every project was a fluke and would likely be their last.

Creativity 79

Creativity Freelance Collaboration Projects 79

Blogtrepreneur

AUGUST 2, 2024

The ecosystem of learning and development (L&D) is undergoing a seismic shift. Artificial Intelligence (AI) for training and development is no longer a futuristic vision; it’s a rapidly evolving reality. From intelligent chatbots that answer trainee questions to adaptive learning platforms that personalize curriculum, AI is transforming the way you acquire and retain knowledge.

Collaboration 64

Collaboration Content Creation Communication Sales 64

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

David Meerman Scott

JULY 30, 2024

Collecting a ton of personal information from customers means application designers have an obligation to use Artificial Intelligence and Machine Learning to make products easier to use. It's the human thing to do. Yet many companies don’t deploy AI and ML.

IT 62

IT Marketing 62

ContentWriters

JULY 31, 2024

What do you reach for when you first wake up in the morning? Is it your phone? If you are like the majority, the answer is yes. On average, people spend around 44% of their waking hours looking at a screen, consuming shareable content. Your friend sends you a text with the latest air fryer recipe you can’t live without. Your boss shoots you an email with an article on remote team dynamics.

Content 59

Content Entertainment Social Media Script 59

Contently

JULY 30, 2024

The other day, as I was vigorously nodding in agreement with one of my favorite podcasts , I had a revelation. Not only do I find the hosts likable — I kind of feel like they’re my friends — but I also consider them credible. Without ever having met these people in real life and with no insight into their fact-checking process, I trust them. This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind.

Brand 52

Brand Content Social Media Storytelling 52

Blogtrepreneur

JULY 30, 2024

Roofing is an integral part of home maintenance, ensuring the safety and durability of the structure. For homeowners in Charlotte West, staying updated with the latest roofing trends can significantly impact the longevity and aesthetic appeal of their homes. This article delves into the key trends in the roofing industry, offering insights that can help homeowners make informed decisions about hiring roofing contractors in Charlotte West.

Contractor 64

Contractor Architecture Utilities Projects 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing