Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. But… AI output can feel dry and generic. It packs no emotional punch. That’s why I advocate leading with a high level of emotional intelligence. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. One of the easiest and most powerful ways to do this is to use stories.

Copy 236

Copy Copywriting Copywriter Food 236

Make a Living Writing

FEBRUARY 5, 2024

Many people consider freelance writing is often considered a dream job, but the fierce competition for well-paying jobs has folks wondering if they have what it takes. In an effort to build their confidence as they hunt for a bit of gold in the cyber dust, they drill themselves on the hard skills. Some study the AP Style Guide Some bury themselves in SEO analytic tools Some consume writing courses However, success does not fully stem from hard work and the delivery of a modernized sheep skin (ce

Freelance 73

Freelance Writer Creativity Utilities 73

AIIP

FEBRUARY 6, 2024

By Mary Ellen Bates “Hi. I’m Mary Ellen and I’m faking it.” No, I’m not putting that on my name badge at the AIIP 2024 Symposium, but if I did, I know that many people would sidle up to me and admit they are faking it, too. We’re the people who suffer from Impostor Syndrome… Read More » The post Impostor Syndrome? Don’t Sabotage Your Hard Work appeared first on AIIP Connections Blog.

Blogging 94

Blogging Blog IT Post 94

Nick Ursborne

FEBRUARY 5, 2024

This year we’ll see some significant advances in the field of AI. And yes, some of those advances will impact our work as freelance copywriters. It’s time to lean in and get ahead of the curve. You need a plan. And that plan can’t be “Sit tight and do nothing”. The way things are, you can get ahead and profit from the rise of AI. Or you can fall behind.

Copywriting 225

Copywriting Copywriter Freelance Copywriting Content Creation 225

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Melanie Saxton

FEBRUARY 7, 2024

I provide ghostwriting services for authors throughout the U.S. and in Canada, Australia, the UK, Switzerland, and Europe. If you are thinking about writing your unique story but aren’t sure how, now is a great time to get in touch with me for ghostwriting services! A fresh new year awaits us in 2024 — how exciting to put together a plan and finally finish your manuscript!

Writing 130

Writing Collaboration Projects Copy 130

Ahrefs

FEBRUARY 6, 2024

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives.

Content 143

Content Publishing Publishing Publisher 143

Freelance Union

FEBRUARY 8, 2024

We have some exciting news! Just last week California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.

Freelance 121

Freelance Writer Publishing Publisher 121

Grammarly

FEBRUARY 6, 2024

Email is the primary way most businesses and employees communicate in the workplace. Knowing how to write an effective email can lead to benefits like forming good relationships with your manager, which can lead to promotions, or networking successfully, which can lead to a better-paying job. On the other hand, not knowing how to do this may damage your ability to succeed and, worst-case scenario, may lead your coworkers to judge you as rude and unlikable.

Proofreader 115

Proofreader Communication Management Text 115

Ahrefs

FEBRUARY 7, 2024

We’ve already launched some AI-enhanced features like search intent, but we made it even better by adding the traffic share for each intent. Check out this write-up from Si Quan for some more things we might add.

Ads 136

Ads Writing IT SEO 136

Jane Friedman

FEBRUARY 7, 2024

Photo by Louis Hansel on Unsplash Today’s guest post is by public relations expert Claire McKinney. It serves as an update to her 2017 post, The Difference Between a Pitch and a Press Release. If you’re wondering whether press releases are still relevant or important, I’m here to convince you that they are. Why send out a press release? Media relations departments from all types of companies—Fortune 500 to startups—use press releases to communicate with the media.

Search Engine Optimization 117

Search Engine Optimization Retail Keywords Promotion 117

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Freelance Writing Jobs

FEBRUARY 6, 2024

If you’re a freelancer, chances are you’ve dealt with some real ups and downs in your workload. One day, you’re grinding away on your current gig, thinking you’re right on track to meet the deadline. But then, BAM! The next day hits you like a ton of bricks with a bunch of new tasks, and suddenly, you’re feeling further and further away from meeting those client deadlines.

Management 109

Management Freelance Projects Proofreader 109

Adam Connell

FEBRUARY 9, 2024

Looking for business giveaway ideas? I’ve got you covered. Running giveaways can be a great way to generate leads/sales, drive website traffic, boost brand awareness, or grow your email list/social media followers. In this post, you’ll uncover 23 of the best giveaway ideas for small businesses (with real-world examples). Note: You’ll need a social media.

Brand Awareness 106

Brand Awareness Social Media Sales Media 106

Blogtrepreneur

FEBRUARY 9, 2024

Many businesses are registered every year. In fact, 5.4 million businesses were registered in the US in 2021 alone. So, how can you ensure your business stands out from the crowd? It all begins with choosing the right business name. A great business name should be simple, authentic, and memorable, reflecting the values and essence of your business.

Agency 105

Agency Brand Engagement Website 105

Jane Friedman

FEBRUARY 6, 2024

Today’s post is by freelance writer and editor Brittany Foster. Ask me what I ate for breakfast on Tuesday of last week and I won’t be able to tell you. Maybe a bagel? Fruit? Definitely tea. Unless that’s when I ran out… This isn’t different from most people. Except I happen to be a memoir writer. And if I can’t even tell you that, how can you trust me to accurately recreate scenes from my distant childhood?

Writer 112

Writer Freelance Creativity Ads 112

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

FEBRUARY 9, 2024

What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.

Ads 100

Ads Marketing IT 100

BKA Content

FEBRUARY 7, 2024

What An SEO Campaign Is If your business lands on the second search engine results page, it might as well be invisible, as only 1% of internet users bother to look that far. Fortunately, search engine optimization can boost your position. Of course, effective SEO requires a well-planned and -executed campaign. What is an SEO campaign, and why do you need one?

SEO 98

SEO Search Engine Optimization Keywords Social Media 98

Blogtrepreneur

FEBRUARY 6, 2024

In a world where people explore and develop every corner of the Earth, where economies and societies are more interconnected than ever before, efficient wireless communications through terrestrial and satellite networks are essential. Satellites play a crucial role in today’s digital economy, supporting a wide range of industries, from agriculture and banking to transportation.

Telecommunication 105

Telecommunication Transportation Electronics Healthcare 105

Freelance Union

FEBRUARY 6, 2024

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] If you're a freelancer, you likely pay for your own health insurance. And there’s a good chance you’ve seen the cost of your insurance premiums go up dramatically in recent years.

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Insurance Medical Freelance Finance 99

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

FEBRUARY 6, 2024

You need new energy and more creative approaches. You need the team to get out of its content and marketing rut. But if the org chart doesn’t change, you’ll just keep shipping the same old content.

Creativity 99

Creativity Marketing Content IT 99

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. There are a variety of digital marketing packages for small businesses, including content marketing, organic search engine optimization and paid online advertising packages. We rank seven of the best companies offering digital marking packages for small businesses to help you choose the most affordable and effective marketi

Digital Marketing 97

Digital Marketing Agency Marketing Search Engine Optimization 97

Grammarly

FEBRUARY 6, 2024

The topic of diversity, equity, inclusion, and belonging (DEIB) in the workplace has always been important, and for good reason. DEIB fosters a culture of respect, trust, understanding, and collaboration. That’s why it’s no surprise that more than 80% of organizations have DEIB initiatives underway. However, DEIB programs are struggling with both execution and perception problems.

Consulting 101

Consulting Collaboration Management Engagement 101

The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. Tossing the occasional blog post or video on your page isn’t enough to get the attention of search engines or prospective customers anymore. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results.

Content 94

Content Content Creation Keywords Promotion 94

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Hacker

FEBRUARY 7, 2024

So, you’re here to learn how to write a brief. Good call. Whether it’s nailing that creative project or arguing a case with precision, getting your brief right can set the stage for success. This piece is designed to walk you through the nuts and bolts of crafting effective briefs — be they creative or formal. We’ll dive into defining clear objectives, pinpointing your target audience, and articulating key messages that resonate.

Writing 92

Writing Long Form Content Projects Creativity 92

Blogging From Paradise

FEBRUARY 8, 2024

(Updated 2/8/2024) Branding tips for bloggers seem irrelevant. Should little, itty bitty bloggers even consider building a brand?

Blogger 105

Blogger Brand Blog Blogging 105

Grammarly

FEBRUARY 5, 2024

Your palms are sweaty. Your feet are restless. Your mind is racing. It must be test time! Generally, most tests are unpleasant, but grammar tests can be especially difficult because, well, there’s a lot of grammar to remember. Memorizing countless rules can make grammar test preparation feel overwhelming, so we’re sharing this guide to make the studying smoother and easier.

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Concept Writing Communication Creativity 98

Backlinko

FEBRUARY 8, 2024

Learn everything you need to know about affiliate marketing: how to get started, how to manage affiliate campaigns, and more.

Marketing 103

Marketing Management 103

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

CopyBlogger

FEBRUARY 8, 2024

A personal brand gives you a unique advantage as an entrepreneur and increases your likelihood of success because: As a. Continue Reading The post 8 Best Personal Branding Courses (With Pricing) appeared first on Copyblogger.

Brand 83

Brand Post 83

Blogging From Paradise

FEBRUARY 9, 2024

David Boozer is a friend who has been the most loyal and supportive Blogging From Paradise reader.

IT 113

IT Blogging Blog 113

Grammarly

FEBRUARY 8, 2024

The eight parts of speech in English grammar are like ingredients in a recipe—each plays a role in creating a well-composed finished product, but only if you know how to use them properly. Incorrectly using a part of speech can make your sentence grammatically incorrect or hard to understand, just as misusing an ingredient can change your dish’s taste.

Construction 96

Construction Concept Communication Writing 96

Content Marketing Institute

FEBRUARY 7, 2024

Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.

Marketing 84

Marketing Content IT 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing