Enchanting Marketing
JANUARY 16, 2024
Has this happened to you? You’re driving to work. The usual journey. On the highway. You’re listening to the radio and thinking about the day ahead. 30 miles later you suddenly realize you’re at your exit. You haven’t noticed the other exits you passed. You’ve barely heard what they’re talking about on the radio. As if your car has been on autopilot.
Jane Friedman
JANUARY 17, 2024
Photo by Ryan Graybill on Unsplash Today’s post is by novelist Kyla Zhao. This week, my sophomore novel Valley Verified came out into the world—exactly one year after my debut novel The Fraud Squad was published. A year ago, I was riding high on adrenaline as my debut novel found its way onto bookshelves around the world. The heady scent of freshly printed pages with my name on the cover, the thrill of getting my first media request, and the outpouring of love and well-wishes made my debut exper
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Freelance Magic
JANUARY 16, 2024
Freelancing is a popular and flexible career option for many professionals seeking independence and diversity in their work–who doesn’t want to set their own hours, choose their clients, and decide where they work? The hard part is finding high-paying and consistent freelance clients. You’ve probably heard all the usual ways to find freelance clients, so I’ve pulled together some unique and unconventional strategies for finding high-paying, high-quality clients. 1.
iWebContent
JANUARY 16, 2024
As you’re going through the process of creating your website, it’s easy to get bogged down in all the details. While it’s tempting to focus your website content simply on your products or services, consumers today want much more. People want to develop connections with businesses they associate with. Your website is one of the first places to go to confirm whether your company aligns with their needs and values.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Nick Ursborne
JANUARY 15, 2024
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4. It even came up with our copywriter’s name… Emma. All I did was provide the prompt. That said, if you tried the exact same prompt yourself, you probably wouldn’t get quite the same result… for a couple of reasons.
Ahrefs
JANUARY 15, 2024
To put it simply, this marketing tactic works like this: From a strategic point of view, the main benefit of investing in SEO for SaaS companies is reducing the customer acquisition cost (CAC).
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
JANUARY 18, 2024
Photo by Jonathan Mabey on Unsplash Today’s guest post is by freelance editor Sarah Chauncey. You’re driving on a long stretch of highway when you have an insight about your main character’s childhood. Or you’re mid-hair-rinse in the shower, when you suddenly understand how to bring together the braided strands of your novel. Or you wake up at 2 a.m. with the resolution to that thorny plot issue you’ve been wrestling.
Nick Ursborne
JANUARY 17, 2024
That’s an astonishing number. To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. In fact, they divide things down the middle. About 30% of jobs will be impacted in a largely positive way, through increases in productivity and improved skills. While the other 30% of jobs will be impacted in a more negative way, up to and including the loss of those jobs altogether.
Ahrefs
JANUARY 16, 2024
Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.
Content Marketing Institute
JANUARY 17, 2024
Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Buffer
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement
Grammarly
JANUARY 18, 2024
When it comes to capitalizing titles, you’ve probably seen every style imaginable. From all caps to no caps and everything in between, sometimes it seems like title capitalization rules are simply a matter of personal preference. But there are really two main ways to capitalize titles, headings, and headlines: title case and sentence case. These cases are distinct and have their own definitions, which help to explain when each style is appropriate to use.
Ahrefs
JANUARY 18, 2024
The basics are the same as any other SEO audit.
Content Marketing Institute
JANUARY 18, 2024
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Copyhackers
JANUARY 17, 2024
“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on […] The post I spent 60+ hours analyzing onboarding emails for 127 SaaS trials.
Grammarly
JANUARY 16, 2024
This post is authored by Matt Otremba, Director of Communication and Transformation at Rasmussen University. No topic captured higher education’s imagination more in 2023 than generative artificial intelligence (AI). To what extent will imagination become a reality in 2024? Like many educational institutions worldwide, Rasmussen University was simultaneously fascinated and concerned by the arrival of generative AI technology like ChatGPT in late 2022.
Ahrefs
JANUARY 18, 2024
Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent.
Content Marketing Institute
JANUARY 16, 2024
Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Blogging From Paradise
JANUARY 18, 2024
Bloggers often celebrate reaching various popularity metrics. 1000 followers. 2000 friends. 3000 connections.
Grammarly
JANUARY 19, 2024
There are a few “rules” of grammar that aren’t actually rules or, at any rate, rules that people like grammarians and linguists can agree on. These scenarios show that the standards and norms around language can be inconsistent and often confusing. One classic example of these non-rule rules is the common advice that infinitives shouldn’t be split—meaning no words should come between the to preceding an infinitive verb and the verb itself.
Ahrefs
JANUARY 15, 2024
So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn.
Content Marketing Institute
JANUARY 19, 2024
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
The Hoth
JANUARY 18, 2024
If you aren’t using Google Search Console (GSC), you’re missing out on one of the most helpful and effective SEO tools. Also, it’s completely free, so there’s no reason not to use the tool (unless your SEO campaign excludes Google, but who does that?). Even if you’ve already seen the light and are using some Google Search Console strategies, there are probably still ways to use the tool you haven’t learned about yet.
Grammarly
JANUARY 15, 2024
Small miscommunications are part of life—misunderstandings, misinterpretation, and omissions of information happen. But miscommunication in the workplace on a large scale is detrimental to productivity, efficiency, and morale. Opportunities for miscommunication at work abound, especially now that remote work and online collaboration are business norms.
BKA Content
JANUARY 19, 2024
What Are Semantic Keywords and How Do They Help SEO? Search engines have gotten better at understanding what users are looking for. To keep up, your website needs to evolve its search engine optimization techniques. These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords.
Freelance Union
JANUARY 18, 2024
This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing: [link] If you’re even a moderately successful freelancer, you likely know must file a tax return and pay taxes on your income.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Hoth
JANUARY 16, 2024
Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Yet, the conversation looks a lot different now than it did just a few years ago. In particular, Google’s SGE is set to throw a wrench into traditional search methods due to how drastically it alters the search experience.
Grammarly
JANUARY 17, 2024
Knowing the different kinds of sentences—and how to form them correctly—ensures you can always communicate what you mean and is a huge advantage in communication. It’s also crucial when writing to change up the types of sentences you use to keep things fresh. That’s why understanding the types of sentences can make a big difference. In this article, we discuss eight types of sentences: four kinds of sentences according to function and four types of sentences according to structure.
BKA Content
JANUARY 17, 2024
Why Is Having Duplicate Content an Issue for SEO? Does your website have duplicate content? You may be surprised to learn that almost one-third of web pages repeat content. Why is having duplicate content an issue for SEO? For the good of your website, you need to know the answer. Why Is Having Duplicate Content an Issue for SEO Success? At its core, SEO is about convincing search engines that your content is the best fit for the user’s query.
Jane Friedman
JANUARY 16, 2024
Photo by Agustin Gunawan on Unsplash Today’s post is by book coach and editor Amy Koerner. Despite the recent wave of LGBTQ+ book bans, sales of queer fiction titles are booming. From May 2022 to May 2023, 6.1 million LGBTQ+ fiction books were sold in the US alone, a 173% increase compared to 2019. These books are making waves, but what exactly is LGBTQ+ fiction?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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