Nick Ursborne
JUNE 8, 2023
If I suggested you double the fees you charge, maybe you’d tell me that none of your clients would use you. That sounds reasonable. After all, as freelancers we don’t set out to charge less than we can. We think we know what our clients and prospects will accept, and we write up our estimates accordingly. Now I’m going to be totally unreasonable.
Elna Cain
JUNE 3, 2023
I’m currently dealing with a difficult client. And this is a high-paying freelance writing project too. It’s not fun since I’ve been freelance writing since 2014, and you would think I wouldn’t be dealing with difficult clients! But here I am, trying NOT to pull my hair out since I want to work with this client, and they are a popular SaaS company too.
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Enchanting Marketing
JUNE 6, 2023
How do you write like a human? How do you ensure nobody mistakes your writing for AI-generated text? On 28 February, I had a short conversation with Curtis on Twitter. And Curtis wrote : I totally associate the phrase [wholehearted writing] with you. You are original. Anything that attracts your thoughts gets your interpretation. For you, if it feels like it or not, it’s like breathing.
Credible Content
JUNE 8, 2023
Content writing for transactional search intent to improve SEO. When you Google something, you have an intention. What information you find on Google depends on your intention. The intention is reflected through the query that you submit to Google. In this post you will learn how to write content targeting transactional search intent to improve your SEO.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Blogging From Paradise
JUNE 7, 2023
Blogging businesses generate passive income. Build it intelligently. Be posturing. Be patient. Eventually, money flows to you passively.
The Idea Logical Company
JUNE 5, 2023
Three decades ago, if you wanted a trade book, you went to a bookstore or a bigger merchant like Wal-mart or a department store with a book “section” It was actually hard to get a book any other way. That really changed starting with Amazon in 1995 and has continued to splinter since with a large number of online retailers making books available that they (mostly) source through Ingram.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Credible Content
JUNE 7, 2023
How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. You want people to read them. Even your search engine rankings depend on people reading your blog posts. If they don’t read, they don’t respond, they don’t convert, and they don’t share your content.
Jane Friedman
JUNE 9, 2023
Today’s guest post is by author and publishing consultant K.B. Jensen ( @KB_Jensen ). What do you do when a teen in your life is a diehard writer? When they won’t clean their room and just want to write stories or poems all day? First off, congrats to any adult reading this who wants to support a young writer whether they are related or not. You are lucky to have a dreamer in your life, and they are lucky to have you.
Kayleigh Moore
JUNE 6, 2023
If you have long-form blog content, guess what? You also have: A roadmap for an interesting podcast episode A script for a YouTube video Talking points for a training session or course A chapter of a book Data for a slide deck or infographic Pieces of a Twitter or LinkedIn thread The thing people forget about writing long-form blog posts is that in doing so, they've already completed the heavy lifting when it comes to creating something valuable.
Ahrefs
JUNE 4, 2023
Try these tactics to drive more traffic to your content. If your article ranks high on Google, you’ll be able to get traffic continuously over the long term.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Credible Content
JUNE 9, 2023
The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.
Jane Friedman
JUNE 7, 2023
Photo by Hal Gatewood on Unsplash Today’s post is by writer and literary consultant Grace Bialecki ( @GraceBialecki ). A few weeks ago, I was catching up with one of my writer friends. We became close when our novels were published by the same micro-press. Their marketing was non-existent (more on that later), and an interview I’d done with her after its release was one of its few pieces of publicity.
Content Marketing Institute
JUNE 8, 2023
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them.
Grammarly
JUNE 9, 2023
Has and have are two of the English language’s most popular words to describe possession. But just because these words are used in everyday conversation doesn’t mean we’re familiar with the grammar rules on how to use them correctly. Has and have are both forms of the verb to have , but they are used in different grammatical contexts. Has is used with singular subjects and with the pronouns he, she, and it.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ahrefs
JUNE 5, 2023
But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why.
Jane Friedman
JUNE 8, 2023
Today’s guest post is by editor and coach Lisa Cooper Ellison ( @lisaellisonspen ). In my early thirties, my aunt sent me a copy of The Secret , a movie claiming my thoughts determined my destiny. I watched it once, then shelved it, knowing I couldn’t just imagine my way to success. Yet my years as a writer and writing coach have taught me that the movie had a point.
Content Marketing Institute
JUNE 9, 2023
New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.
Grammarly
JUNE 7, 2023
Language allows us to express a vast array of emotions and experiences. Yet, when describing negative situations, we often rely on a limited set of words. One such word is bad. Bad is used so frequently that its meaning can feel simplistic or insufficient to convey the depth of our feelings. Below, we explore synonyms for bad that will enhance your communication, help you articulate emotions more precisely, and improve your descriptive writing.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Write to Done
JUNE 8, 2023
Did you know that if you want to write faster than the average typist (40 words per minute) there are actionable steps you can take to do so? Whether you are working on typing out your debut novel or have been in the game for years, there’s always an opportunity to write faster.
Jane Friedman
JUNE 6, 2023
Today’s post is by author Jyotsna Sreenivasan ( @Jyotsna_Sree ). You’re writing in English, but your characters speak a different language. How do you express their words? Here is what not to do: Do not have them speak in broken, stilted, or awkward English to indicate that they are really conversing in another language. The most egregious example that I have seen of what not to do is in a book called The Hundred-Foot Journey by Richard Morais , which is about an Indian family who flees Bombay
Content Marketing Institute
JUNE 7, 2023
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.
Grammarly
JUNE 5, 2023
The prefixes inter- and intra- are commonly confused because of their similar spellings, but once you look at their definitions, it’s easy to tell the difference. Inter- refers to something that’s between two or more things; intra- refers to something within a single group or place. Here, we’ll explain the difference between inter- and intra- and give you examples of how to use them in your writing.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Smart Blogger
JUNE 5, 2023
Looking for Facebook Alternatives? Maybe you’re concerned about Facebook’s long timeline of questionable data collection and privacy policies. Or maybe you’re just bored with ol’ Facebook and are looking for a newer, fresher app that fits your personality, interests, and online preferences. Whatever your reasons for scoping out Facebook alternatives, your search ends here.
Content Hacker
JUNE 9, 2023
Finding the right keywords for your content is a HUGE deal. Fact: Google commands 80% of the world’s online traffic. (In 2023, it also enjoys over 85% of the market share for search engines.) That means, when most people open their browsers, they start with a Google search and keywords — words or phrases that help them find information, answers to questions, products, services, businesses, and more.
Content Marketing Institute
JUNE 6, 2023
The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today.
Grammarly
JUNE 8, 2023
As is always the case with paradigm-shifting technologies, generative artificial intelligence (AI) has raised both opportunities and challenges for many industries, including education. Questions have been raised around tools that have the ability to cogently create text: Does this open the floodgates for cheating, signaling the end of independently completed academic assignments?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
BKA Content
JUNE 8, 2023
How To Get Your Website Noticed: 10 Key Strategies for Beginners As a small business owner, creating a website is an excellent first step towards establishing an online presence. However, just having a website isn’t enough. It needs to get noticed by potential customers. You can achieve this through SEO, or search engine optimization, and blogging.
The Hoth
JUNE 6, 2023
Why should you put together an SEO strategy for your website? For one, 67.6% of all clicks go to the first five organic results on search engines. So if your content isn’t optimized to penetrate the top 5 for keywords related to your niche, you’ll have a hard time generating more organic traffic. Beyond that, 61% of marketers prioritize their SEO efforts above all other inbound marketing strategies because they see the most results.
The Creative Penn
JUNE 4, 2023
Memoir can be one of the most challenging forms to write, but it can also be the most rewarding. Marion Roach Smith talks about facing your fears, as well as giving practical tips on structuring and writing your memoir. In the intro, Amazon's category changes [ KDP Help ; Kindlepreneur ; Publisher Rocket ]; Book description generation with AI ; Thoughts on New Zealand and how the river forks; AI is about to turn book publishing upside down [Publishers Weekly]; Black Swan: The Impact of the Highl
Grammarly
JUNE 8, 2023
An essay that educates its readers is known as an informative essay. In an informative essay, your goal is to answer a question. This question can be specific, like “Why doesn’t AP style use the Oxford comma ?” Or it can be fairly broad, like “What is punctuation ?” Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an informative essay?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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