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You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. 1.
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.
Is your work timely or timeless? That is, is it something that is relevant to your current place in history, or does it transcend the limitations of its context? You may be thinking that the goal of every artist is to do work that lasts, but this is a myth.
Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
? ? ?. The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media.
Looking for the best WordPress email marketing plugins? In this post, we’ll feature eight great options and help you decide which plugin is right for you. 1. Otter Blocks Subscription Form We’re going to kick off this list of the best WordPress email marketing plugins with none other than our very own Otter Blocks. We. The post 8 of the Best WordPress Email Marketing Plugins Compared appeared first on ThemeIsle Blog.
The post 271: How One Blogger Simplified Starting a Blog by Sharing the Load appeared first on ProBlogger. How One Blogger Worked With Others to Start a Blog. We continue our series featuring stories from new bloggers who have recently completed our free Ultimate Guide to Starting a Blog course. We hope they’ll inspire others as part of our International Start a Blog Day on February 7.
The post 271: How One Blogger Simplified Starting a Blog by Sharing the Load appeared first on ProBlogger. How One Blogger Worked With Others to Start a Blog. We continue our series featuring stories from new bloggers who have recently completed our free Ultimate Guide to Starting a Blog course. We hope they’ll inspire others as part of our International Start a Blog Day on February 7.
Posted by KameronJenkins Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week's Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site migrations to make sure your URLs are set up for success.
In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Facebook Pages w/ over 500K likes have an average organic reach of 2% or less.
If you’re wondering how to get traffic to your website, here are ten of the most effective techniques you can try! 1. Guest post on external sites Using your WordPress site to run a blog is smart from a marketing perspective. However, when focusing on how to get traffic to your website, guest posting can. The post 10 Actionable Ways How to Get Traffic to Your Website appeared first on Themeisle Blog.
The post 270: How One Blogger Changed Her Life by Starting a Blog appeared first on ProBlogger. How Starting a Blog Helped Transform the Life of a Blogger. Happy New Year! This first episode of 2019 launches a series of stories from new bloggers who started their blogs after completing our free Start a Blog course. The course features seven steps, which makes it a perfect way to celebrate International Start a Blog Day on February 7.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. In fact, the increase of topics and entities as a way of navigating and indexing the web was one of the biggest developments in search in 2018.
? ?. People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat.
? ?. Let’s begin with some simple math: 0.28 x 0.47 x 0.15 x 0.65 = 0.0128. The answer, expressed as a percentage, is 1.28%. I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Let me explain. Take the four numbers on the left side of the equation and turn them into percentages: 28% of brands have a documented content mission statement, according to annual research from Content Marketing Institute and MarketingProfs
Posted by RobinRozhon I use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture. The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many people are still obsessed with crawl budget — the number of URLs Googlebot can and wants to crawl.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The post How to Write Short Sentences and Paragraphs the Right Way (and Why It Matters) appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. If you’ve been blogging for a while, I’m sure you’ve com e across the advice to write short sentences and paragraphs. There are good reasons for this. And it has nothing to do with “dumbing down” the language or short attention spans (though they can certainly be a factor).
The post 272: How Networking and Interviewing Helped One Blogger Build Her Blog appeared first on ProBlogger. How One Blogger is Making the Most from Networking and Interviewing. Our series of stories from new bloggers continues with Penny Wilson, who started Lingo Mama to blog about language learning and travel. Penny’s reasons for starting a blog: Return to her passion for language learning.
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