Nick Ursborne
MARCH 12, 2021
It doesn’t have to be a big, dramatic story. It can be something simple. Like how my wife cried when she walked to the local corner store to buy chips, but realized she didn’t have a mask with her. So she couldn’t go in. Her tears weren’t about the chips. We know that. Her tears were about the relentless grind of living through a pandemic, where something as simple as buying chips is sometimes out of reach.
Susan Greene
MARCH 6, 2021
I was recently interviewed by Starter Story , an online magazine that seeks to encourage entrepreneurs by introducing them to successful business owners. Susan Greene is a professional copywriter located in Orlando, Florida. Read her story here. Presented as Founder Case Studies, the write-ups follow the entrepreneurial journey of a business owner, covering everything from why they started their venture to what they see in their future, and everything in between.
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Neil Patel
MARCH 11, 2021
If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or issues causing slow lead times. Since it can be difficult to pinpoint what’s wrong, you can use tools such as Google’s PageSpeed Insights to help.
Content Marketing Institute
MARCH 8, 2021
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples. Continue reading → The post Look This Way: 9 Visual Content Options to Consider appeared first on Content Marketing Institute.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
The Idea Logical Company
MARCH 9, 2021
There’s quite a bit of publishing about publishing going on in the next few weeks. British academic John B. Thompson has written a solid scholarly history of book publishing in the past quarter century or so called “Book Wars” that will publish next month, focused on the arrival of ebooks and how publishers and the distribution system have been changed by that opportunity.
Moz
MARCH 9, 2021
Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 9, 2021
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.
Neal Schaffer
MARCH 9, 2021
If you have a lot of things to say, it’s easy to consider writing a blog. After all, blogs are the Internet’s way of letting ordinary people publish their thoughts. All you really need is Internet access and a few tools. But have you thought about the financial aspect of blogging? We bloggers spend a lot of time on our work, and not everything required is free.
Moz
MARCH 7, 2021
Posted by M.Cole Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team's goals is to make sure you’re getting the most out of your Moz Pro data. Most of the time, that will involve providing insight within the tool.
Neil Patel
MARCH 8, 2021
Did you know the average person checks their phone 160 times a day ? Which is just one of the reasons SMS marketing no longer sucks. Forty-six percent of people say they check their phones before they even get out of bed. The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
MARCH 12, 2021
Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute.
ThemeIsle
MARCH 9, 2021
Gmail has been dominating the email market thanks to its intuitive interface, near unlimited storage, and a wide range of free productivity tools. However, there are some serious concerns about how Google uses your emails and not everyone loves the Gmail interface, which is why you might want to explore some Gmail alternatives. The post 6 Best Gmail Alternatives in 2023 (All Are Free) appeared first on Themeisle Blog.
Moz
MARCH 8, 2021
Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts.
Neil Patel
MARCH 11, 2021
Link building used to be simple: you would write a bunch of articles, submit them to an article submission site, and get an external link back to your site. That doesn’t work in the post-Penguin era. While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. You need to learn how to build a high-quality backlink portfolio the right way if you want to see success.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
MARCH 10, 2021
More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading → The post Conversions Attract Attention of More Tech Marketers [New Research] appeared first on Content Marketing Institute.
ThemeIsle
MARCH 11, 2021
When you create content for your website, you have many options to tackle. It depends on your niche, on what topics you want to talk about, and on your time. You can go with either long-form content or short-form content, or simply both, as per circumstance. The post What Is Long-Form Content and How to Create It Effectively in 2023 appeared first on Themeisle Blog.
Moz
MARCH 11, 2021
Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly.
Neil Patel
MARCH 12, 2021
Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
MARCH 11, 2021
Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading → The post 7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye appeared first on Content Marketing Institute.
iWebContent
MARCH 10, 2021
When you manage your business, the content writing you include on your website has a high value because it’s how you communicate with your audience. It’s how potential customers learn about the services or products you offer and how they can benefit. The format and layout of your services pages are just as important because they determine how easy it is for potential customers to find specific information.
Grammar Underground
MARCH 8, 2021
How do you know if "majority" takes a singular verb like "is" or a plural verb like "are"? The post A Majority Is or a Majority Are? first appeared on Grammar Underground with June Casagrande.
Neil Patel
MARCH 12, 2021
The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became popular. Unfortunately, apps are not as exciting to consumers as they were in their early days. This has resulted in app retention rates declining rapidly and, for some brands, their revenue has declined with them.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
ProBlogger
MARCH 11, 2021
The post 11 Quick Tips for Writing Compelling Blog Posts appeared first on ProBlogger. This post is based on episode 78 of the ProBlogger podcast. The dictionary defines “compelling” as “demanding attention or interest”. Imagine if people thought your blog was compelling. Imagine if they read one of your posts and then immediately subscribed because they didn’t want to risk missing any more of them?
Neil Patel
MARCH 10, 2021
Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month.
Neil Patel
MARCH 10, 2021
Team building is the most important investment a company can make , according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything else, team building has gone virtual. The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees.
Neil Patel
MARCH 12, 2021
Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates , maintain your hosting account, moderate comments, respond to readers…dozens, maybe even hundreds, of little tasks. On top of all that, there’s promoting and monetizing your blog, which is even more work. It’s hard for anyone to manage, and the larger your blog grows, the worse the situation becomes.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
MARCH 7, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere? That’s Shopify in a nutshell. But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. Gone are the days when you had to figure out how to start an ecommerce site from scratch.
Neil Patel
MARCH 6, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. For reliable hosting that focuses on speed, A2 Hosting provides plenty of options to get your site up and running. If you’re familiar with SEO and the ranking factors Google uses to decide where your site shows up in search results, you know speed is one major factor in securing higher rankings and increasing traffic and revenue.
Neil Patel
MARCH 12, 2021
How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns.
Neil Patel
MARCH 10, 2021
Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. The right music, leveraged in the right ways, has the potential to positively affect metrics like CTR and traffic to your website. Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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