Content Marketing Institute
JANUARY 28, 2021
People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading → The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute.
Neil Patel
JANUARY 26, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The future of ecommerce shines brighter than ever. E-retail sales account for 14.1% of all retail sales across the world. Statista has predicted that the above figure will grow and reach 22% in 2023. Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate.
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Jeff Goins
JANUARY 28, 2021
On The Portfolio Life this week, I’m talking to Elida Field, a professional artist whose work has been featured in the White House and on magazine covers. She’s currently working on her first book, Nobody Dies in Art Class. To learn more about her work, check out www.elidaart.com What we’re talking about: How reaching out to other artists and influencers can help you grow.
The Idea Logical Company
JANUARY 25, 2021
I met Jim Haynes at the first Frankfurt Book Fair I attended, in 1976. I would see him every year when I went back to Frankfurt and any other time I was in Paris, where Jim lived. I think I was one of his ten or fifteen thousand closest friends. Jim’s recent passing in his late 80s has been memorialized by The Guardian , the Times (London), the Scotsman , and the BBC , among others.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
JANUARY 25, 2021
A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.) Continue reading → The post 4 Questions to Help Vet Your Content Ideas appeared first on Content Marketing Institute.
Neil Patel
JANUARY 26, 2021
If you’re looking to grow your small business in 2021 and beyond, you need to organize every aspect of your company. This can be difficult if your small business doesn’t have the cash or resources to put systems in place that lead to long-term organization. I know from personal experience that even if you’re using the best tools to grow your business , success can lag if you aren’t allocating your time and energy to the right things.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neal Schaffer
JANUARY 26, 2021
Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re […] 15 Best Blog Writing Services to Consider appeared first on NealSchaffer.
Content Marketing Institute
JANUARY 26, 2021
Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. That wasn’t the case for Nativo and Hewlett Packard Enterprises. Continue reading → The post How a Content Approval Process Went From 9 Days to a Few Hours appeared first on Content Marketing Institute.
Neil Patel
JANUARY 27, 2021
Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face.
Moz
JANUARY 27, 2021
Posted by Imogen_Davies At Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats , which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new. That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Words Matter by Wix
JANUARY 26, 2021
A , classic scene in the Monty Python movie, The Life of Brian , asks the question: “What have the Romans ever done for us?” While the Romans are long gone, their influence remains strong in the English language with its many Latin loanwords, including alumnus. The Romans originally used the word alumnus to mean “foster child”. It eventually evolved to also mean “pupil”.
Content Marketing Institute
JANUARY 27, 2021
The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading → The post B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research] appeared first on Content Marketing Institute.
Neil Patel
JANUARY 27, 2021
Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind.
Moz
JANUARY 26, 2021
Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing , our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Neal Schaffer
JANUARY 26, 2021
Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re like most bloggers, the main reason your blog exists is that you love to write.
Content Marketing Institute
JANUARY 29, 2021
A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend. Continue reading → The post Brands Give COVID-19 Vaccine a Shot in the Arm appeared first on Content Marketing Institute.
Neil Patel
JANUARY 28, 2021
It’s no secret that link building campaigns are critical to ranking organically. If you want better search engine rankings, you need more backlinks. Links give context and power to pages that Google considers authoritative. Google will almost certainly see a page with 100,000 links as more authoritative than one with 1,000 links. (Unless all those links suck.).
Moz
JANUARY 26, 2021
Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ProBlogger
JANUARY 28, 2021
The post 11 Things You Can Learn about Blogging from Thomas Edison appeared first on ProBlogger. This post is based on episode 252 of the ProBlogger podcast. Thomas Edison. Inventor of the light bulb, the phonograph and the motion picture camera. But not the blog. That being said, a lot of Edison’s ideas on inventing can also apply to blogging.
Contentwriting
JANUARY 26, 2021
Customer Purchase Journey and Mapping in Digital Analytics In online marketing, customer purchase journey and mapping is an essential part of this online journey. The purchase funnel comprises of different stages. Like, Acquisition, Behavior, and conversion. Acquisition is what building awareness about your product or service and making the prospect interested in your product or service Behavior, as to how.
Neil Patel
JANUARY 29, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. One of the easiest ways to improve your social media strategy is by using a WordPress plugin.
Moz
JANUARY 28, 2021
Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Grammar Underground
JANUARY 25, 2021
Do you bring a friend to the movies or do you take a friend to the movies? The answer isn't always clear. The post Bring and Take first appeared on Grammar Underground with June Casagrande.
Neil Patel
JANUARY 25, 2021
There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. This process could take months to show real results and, even then, you may not get the information you were seeking.
Neil Patel
JANUARY 27, 2021
Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand. One way to do that is by creating a LinkedIn newsletter. What Is a LinkedIn Newsletter? What exactly is a LinkedIn newsletter?
Neil Patel
JANUARY 25, 2021
With a reported 3.68 million active sellers on Etsy , it can be daunting to figure out how to ensure marketplace visibility. How will new customers find your store with thousands of similar offerings? How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
JANUARY 26, 2021
You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord has evolved considerably since its official 2015 launch. Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists.
Neil Patel
JANUARY 29, 2021
As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO.
Neil Patel
JANUARY 29, 2021
There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions. What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors?
Neil Patel
JANUARY 23, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you planning to launch an online store? Your timing couldn’t be better. The ongoing pandemic has caused online shopping to soar , with most people staying home. But that doesn’t take away the challenges involved in launching an online store, especially if you don’t have any ecommerce experience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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