Content Marketing Institute
APRIL 20, 2020
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading → The post 5 Surprising Ways to Optimize Websites With Video appeared first on Content Marketing Institute.
Moz
APRIL 19, 2020
Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).
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ThemeIsle
APRIL 22, 2020
PepsiCo, Netflix, UPS, REI, and Disney. All of these companies have partaken in the marketing strategy of user-generated content. REI, too. Amazon, too. The list goes on and on. User-generated content examples are littered all over the internet. That might make you wonder, what exactly is user-generated content, and if all of these large corporations.
ProBlogger
APRIL 23, 2020
The post How I Created My Profit Streams and Became a Full-Time Blogger appeared first on ProBlogger. This post is based on episode 153 of the ProBlogger podcast. Last week I talked about my profit streams – what they were, and what each one earned as a percentage of my total business profits. In case you missed what those percentages were, here’s a summary: affiliate commissions – 46%. product sales (ebooks, presets, course and printables) – 31%.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
APRIL 21, 2020
Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.
Moz
APRIL 23, 2020
Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 23, 2020
CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too. Continue reading → The post How We’re Navigating the New Now of Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 22, 2020
This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why. Continue reading → The post Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 24, 2020
What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions. Continue reading → The post Time to Ask What, So What, and Now What? [The Weekly Wrap] appeared first on Content Marketing Institute.
Moz
APRIL 21, 2020
Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results).
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
APRIL 22, 2020
Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.
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