Sat.Feb 08, 2025 - Fri.Feb 14, 2025

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Why Diversity and Inclusion in Content and Marketing Matter as Much as Ever

Content Marketing Institute

The cancellation of diversity, equity, and inclusion programs doesnt mean marketers can stop welcoming all segments of their audiences. Thats bad for business. Here's how to create content that resonates.

Marketing 107
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How To Schedule TikTok Posts (Step-By-Step Guide)

Adam Connell

Discover how to schedule TikTok posts for free using TikToks Video Scheduler or SocialBee.

Post 86
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Is Google Punishing Keyword SEO Blogs?

BKA Content

Is Google Punishing Keyword SEO Blogs? Youve invested countless hours researching the perfect keywords and crafting blog posts, yet the results are lackluster. Why do some blogs seem to climb the rankings with ease while yours vanish into the void? With Googles algorithm evolving rapidly, is it possible that your keyword-focused SEO blogs are being punished rather than rewarded?

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Does Your Blog Teach or Sell?

Blogging From Paradise

Does your blog give off a teaching or selling vibe? Look at it closely. Take off your blinders.

Blog 60
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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The Perfect Guide for Where to Submit Your Writing (Does Not Exist)

Jane Friedman

Photo by GeoJango Maps on Unsplash Todays post is by Dennis James Sweeney, author of the new book How to Submit. As writers, we often long for the perfect guide to where we should submit our writing. We want a resource that is dependable, consistent, and navigable. The publishing landscape is complicated! Especially when we are first starting out, we need someone to distill that publishing landscape for us.

Writing 137
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Writing Fiction is a Path to Self-Knowledge

Kayleigh Moore

I write entirely to find out what I'm thinking: what I'm looking at, what I see, what it means, what I want, and what I fear. -Joan Didion Writing, specifically creative writing, is a path to better understanding yourself and your lens on the world. Im sure this has been on my mind lately because of the weekly therapy sessions and the Philosophy classes Im taking (were going full tilt on self-improvement this year, baby!

Writing 173

More Trending

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Cloud, Clients, and Chaos: Managing Your Digital Copywriting Hub

Copywriter Collective

So, you’ve decided to run a digital copywriting hub. Congratulations! You now live in the cloud, surrounded by clients who think deadlines are mere suggestions and an ever-growing pile of Google Docs and Slack messages. Managing it all? Well, that’s where the real adventure begins. The Cloud: Your Best Friend and Worst Nightmare Ah, the cloud.

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The Evolving Author And Second Editions. Joanna Penn On The Indy Author Podcast

The Creative Penn

When is it worth writing a Second Edition of a book that already sells well? How might elements of memoir impact non-fiction self-help books? What are the challenges and opportunities of a second edition, as well as practical tips? I discuss these things and more with Matty Dalrymple on The Indy Author Podcast , a fantastic show that covers the craft of writing and author business.

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How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper

Ahrefs

Content dates, traffic dips. Its a tale as old as web 1.0. But recently Ive cottoned on to a new strategy thats helping me claw back some of those lost visits. Its simple: fill topic gaps in your content.

Content 115
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Reddit User Age, Gender, And Key Demographics Statistics (2025 Data)

Adam Connell

Looking for up-to-date Reddit user statistics? Youre in the right place. In this post, Ill be sharing all the latest facts and figures about the front page of the internet and the people who use it. Well start by looking at the overall size of Reddits user base.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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10 Ways to Get Backlinks

Blogging From Paradise

Be one of the few bloggers who sees getting backlinks in the proper light. Quality backlinks flow to your blog directly and indirectly.

Blogger 79
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Should You Throw Out Your Editorial Calendar in Favor of This Marketing Strategy? [Video]

Content Marketing Institute

Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks its about time you do and offers up an alternative that can deliver content ROI more quickly.

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Top 40 Trending EV Companies (Q1 2025)

Ahrefs

To find the top trending EV companies in 2025 we calculated the percentage growth of organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs API.

Website 75
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25+ Threads Statistics For 2025 (Users And Growth)

Adam Connell

Want to learn more about Metas new text-based social media network?

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Your Organization’s History As Content Marketing

David Meerman Scott

I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.

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New literary publishing event for Southern writers, publishers, and others

Jane Friedman

The Deep South Convening on the Future Success of American Writers will take place on May 24 at the University of Alabama in Birmingham. This premium article is available to paid subscribers of Jane's newsletter. Access will be available later this month. You can sign up to be notified when subscriptions open.

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Top 50 Trending SaaS Startups (Q1 2025)

Ahrefs

To find the top trending startups in 2025 we calculated the percentage growth of their organic traffic to their websites between January 1, 2024 and January 1, 2025 using Ahrefs API.

Website 69
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The Future of Retail Visuals with AI: A Conversation with Wayfair’s Bryan Godwin

Jasper

Wayfairs Director of AI & Visual Media on how AI is transforming retail visual contentenhancing personalization, brand consistency, and efficiency at scale

Retail 59
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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'I Wish I Was' or 'I Wish I Were'?

Grammar Underground

The subjunctive mood changes a normal verb like "I was" to "I were" when the statement is a wish, supposition, statement of necessity or other contrary-to-fact situation. Usually, though, it's optional. The post 'I Wish I Was' or 'I Wish I Were'? first appeared on Grammar Underground with June Casagrande.

IT 52
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Links of Interest: February 12, 2025

Jane Friedman

The latest in traditional publishing, bookselling, the children's market, audio, book marketing, AI, and culture & politics. This premium article is available to paid subscribers of Jane's newsletter. Access will be available later this month. You can sign up to be notified when subscriptions open.

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1 Blog Engagement Secret

Blogging From Paradise

Blog engagement gets a good deal of pub. Pros guide bloggers to boost engagement.

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Top 5 Publishing Articles/Blogs Posts of The Week 02/10-02/14

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Can Romantasy Be Scholarly? – A Virginia Tech Professor Believes So Love is In The Air- Inside The Rise of Romance Bookstores The Debate Over Blurbs How Authors Against Book Bans Helped Stop Florida Bans Microsoft Offers Authors $5,000 to Train AI on Their Books The post Top 5 Pub

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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9 Shopify Blog Examples You Need to See (+ Pro Tips)

Backlinko

Want more traffic to your Shopify store? Start a blog. Why? Look at Gymshark. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K visitors every month. Thats high-value SEO traffic it can funnel to its product pages. All without relying on ads. And heres the thing: If youre not blogging, youre missing more than search traffic.

Blog 82
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SXSW launches hybrid book publishing arm

Jane Friedman

Read more This premium article is available to paid subscribers of Jane's newsletter. Access will be available later this month. You can sign up to be notified when subscriptions open.

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Do You Make Your Blog A1?

Blogging From Paradise

Why should you run everything through your blog? Why should you make your blog A1? You own your blog.

Blog 45
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As a freelancer, how much attention do you pay to your health?

Nick Ursborne

As freelancers we work alone. Because we work alone, our health matters a lot. We dont get paid sick days, and we dont have any company health insurance. And Im not just talking about something like a case of the flu that keeps you away from your desk for a full week. You can plan for maybe a couple of weeks a year when you feel too unwell to work. But how about the number of days when you do sit down to work, but are not feeling well enough to give 100%?

Freelance 146
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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New Release Spotlight: Anh Lin

Rachelle Gardner

Congrats to Anh Lin on her new release, THE ABUNDANT LIFE JOURNAL! This guided journal is *exactly* the steadying, grounding force we need to access peace and firmly plant our feet amid chaos. THE ABUNDANT LIFE JOURNAL is a 30-week journey filled with nourishing ingredients like: Cozy coloring sessions Weekly devotions Comfort food recipes Mindful to-do lists Soul-warming reflections …and so much more.

Food 130
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New agent at Jane Rotrosen agency

Jane Friedman

Danielle Marshall was formerly editorial director at Lake Union Publishing (Amazon), among other roles in traditional publishing and bookselling. This premium article is available to paid subscribers of Jane's newsletter. Access will be available later this month. You can sign up to be notified when subscriptions open.

Agency 52
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F1 Score in Machine Learning: How to Calculate, Apply, and Use It Effectively

Grammarly

The F1 score is a powerful metric for evaluating machine learning (ML) models designed to perform binary or multiclass classification. This article will explain what the F1 score is, why its important, how its calculated, and its applications, benefits, and limitations. Table of contents What is an F1 score? How to calculate an F1 score F1 score vs. accuracy Applications of the F1 score Benefits of the F1 score Limitations of the F1 score What is an F1 score?

Medical 79
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Boost Productivity: Essential File Handling Tips for Freelancers

Freelance Writing Jobs

As freelancers, we must maximize every minute in a world where time is equated with money. It may not be the first thing to come to mind, but effective document management can significantly enhance workflow and save valuable time. Whether youre submitting proposals, sharing contracts, or simply organizing your work, mastering essential practices can lead to a more productive day.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.