Neil Patel

AUGUST 18, 2020

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

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Content Marketing Institute

AUGUST 20, 2020

Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats. Continue reading → The post 16 of the Biggest Threats to Content Marketing Success appeared first on Content Marketing Institute.

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Tina Dubinsky

AUGUST 21, 2020

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Moz

AUGUST 20, 2020

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time.

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Content Marketing Institute

AUGUST 17, 2020

Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020. Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute.

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Moz

AUGUST 18, 2020

Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story.

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Adam Connell

AUGUST 21, 2020

Which marketing channels should your business invest in? The answer depends on your business. In general, you should never rely on a single marketing channel. Omnichannel marketing is critical if you want your business to flourish. In this article, I’ll talk you through some of the most effective marketing channels for your business. But it’s.

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Content Marketing Institute

AUGUST 19, 2020

Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020. Continue reading → The post Content + Technology: 4 Things to Learn as You Move Into 2021 appeared first on Content Marketing Institute.

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ThemeIsle

AUGUST 19, 2020

Email is one of the most effective marketing channels for large businesses nowadays. However, mass email senders that deliver optimal results at affordable prices can be challenging to find. We’ve compiled a list of five of the best mass email senders for bulk email blasts. The post 5 Best Mass Email Senders for Bulk Email Blasts appeared first on Themeisle Blog.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ProBlogger

AUGUST 20, 2020

The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger. This blog post is based on episode 35 of the ProBlogger podcast. With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and keep it for as long as possible. But how exactly do you do that? Well, here are 15 ways to keep readers on your blog that you might want to try. 1.

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Moz

AUGUST 16, 2020

Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but

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Content Marketing Institute

AUGUST 18, 2020

Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading → The post How to Create an FAQ Page Optimized for Search appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 143

Pronto Marketing

AUGUST 18, 2020

The Internet has democratized marketing, leveling the playing field for many small businesses with limited resources. The Benefits of Content Marketing are not just for the big guys with enormous budgets. Anyone with something interesting to say and the time and resources to publish regularly can benefit immensely from the inbound marketing style , which is currently the core of most strategies. .

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

AUGUST 21, 2020

This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more. Continue reading → The post Should You Add More to Scale Your Content Strategy? [The Weekly Wrap] appeared first on Content Marketing Institute.

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