Neil Patel

DECEMBER 4, 2020

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.

IT 145

IT Projects Sales Concept 145

Content Marketing Institute

DECEMBER 1, 2020

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

Management 145

Management IT Marketing Education 145

Positive Writer

NOVEMBER 28, 2020

Imagination comes naturally to kids. When you’re young, life is a blank slate to fill. So we fill it with heroic stories. We act them out with our friends. And… The post Hands Down The Best Way For Writers To Use Their Imagination first appeared on Positive Writer.

Writer 130

Writer IT Post Writing 130

Moz

DECEMBER 1, 2020

Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering.

SEO 62

SEO Keywords Education Engineering 62

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Neil Patel

DECEMBER 3, 2020

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Content Marketing Institute

NOVEMBER 30, 2020

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Content IT 145

Moz

DECEMBER 3, 2020

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. ? ? ? ?. Click on the whiteboard image above to open a high resolution version in a new tab!

Brand Awareness 61

Brand Awareness Content Transportation Agency 61

Neil Patel

DECEMBER 3, 2020

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.

Freelance 145

Freelance SEO Agency Portfolio 145

Content Marketing Institute

DECEMBER 2, 2020

Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading → The post How to Create a Performance Dashboard for Your Content Team [Tools] appeared first on Content Marketing Institute.

Content Creator 145

Content Creator Content Content Marketing Marketing 145

Grammar Underground

NOVEMBER 30, 2020

If you’re looking for a reason to avoid using “whom,” the best one I know is illustrated in this sentence from an ESPN blog: “The game will be determined by whomever can pass better.”. That was penned by a professional wordsmith who recognized that the sentence structure called for an object. That’s why he used “whomever,” which is an object pronoun, instead of “whoever,” which is a subject pronoun.

Concept 40

Concept Writer Writing Blog 40

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ProBlogger

DECEMBER 3, 2020

The post Why You Should Keep Going with Your Blog appeared first on ProBlogger. This post is based on episode 89 of the ProBlogger podcast. Last week I talked about ‘starting’, and why it’s the most important thing you’ll ever do as an entrepreneur. This week I’m going to talk about the second most important thing you’ll ever do as an entrepreneur.

Blog 37

Blog Blogging Blogger Projects 37

Neil Patel

DECEMBER 2, 2020

Building a business is thankless, difficult work. Sometimes, you just wish you had a little breathing room. Usually, business owners have an idea of how they’d like to scale and grow their business. The only problem? Capital. There’s just not enough money to drive the growth they’d like to see. It’s around this time that some businesses start to consider startup funding.

Government 145

Government Concept Banking Projects 145

Content Marketing Institute

DECEMBER 3, 2020

Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading → The post The 9 Awful Circles of Content Operations Hell appeared first on Content Marketing Institute.

Content 142

Content Content Marketing Brand Marketing 142

Moz

NOVEMBER 30, 2020

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links.

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Agency Contractor Recruitment SEO 58

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Words Matter by Wix

DECEMBER 3, 2020

You may have heard the terms ethos, pathos and logos at some point in your life, but what do they mean, exactly? All three are techniques of rhetoric, meant to persuade others toward a particular point of view. You’ll often see them being used in political speeches, commercials, and even movies and literature. Each technique uses a different approach to appeal to the audience and solidify the argument, whether you’re establishing: the character of the speaker ( ethos ), the emotional state of th

Persuasion 52

Persuasion Advertising Audience Banking 52

Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

Engagement 145

Engagement Audience Social Media Utilities 145

Content Marketing Institute

DECEMBER 4, 2020

This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him. Continue reading → The post Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap] appeared first on Content Marketing Institute.

Brand 109

Brand Content Content Marketing Marketing 109

Neil Patel

DECEMBER 1, 2020

In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain.

Social Media 145

Social Media Keywords Media Ads 145

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Neil Patel

NOVEMBER 30, 2020

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and In

Text 144

Text Promotion Social Media Brand 144

Neil Patel

NOVEMBER 29, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would it be like for your business to never miss another call? Nothing scares away new business like hard-to-reach customer service or disorganized sales calls. Adopt the best call center software and you will outfit your teams with the tools they need to communicate effectively.

Collaboration 144

Collaboration Communication Sales Management 144

Neil Patel

DECEMBER 4, 2020

Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, a microsite is like a mini-website for your brand’s content.

Collaboration 141

Collaboration Social Media Architecture Creativity 141

Neil Patel

NOVEMBER 30, 2020

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.

IT 135

IT Engineering SEO Keywords 135

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Neil Patel

NOVEMBER 28, 2020

Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise.

Agency 133

Agency SEO Government Portfolio 133

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. This means rather than your listing appearing—and perhaps being lost—among a sea of competitors, you can showcase your entire portfolio without viewers being distracted b

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

DECEMBER 2, 2020

In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend , business owners don’t want to leave money on the table.

Concept 125

Concept Sales Retail Engagement 125

Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short of their desired goal.

Ads 125

Ads Ad Copy Writing Copywriter 125

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

NOVEMBER 30, 2020

Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories. That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget.

Media 123

Media Marketing Content Creation Architecture 123

Neil Patel

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. You could build your entire business on just Amazon. Many entrepreneurs do. It’s crazy how many 7-figure businesses are running on Amazon right now. The downside? Lots of folks know about the Amazon opportunity. There are 353 million other products on Amazon already. Granted, you don’t have to compete for all of them.

Consulting 112

Consulting Marketing Manufacturing Projects 112

Neil Patel

DECEMBER 3, 2020

Nothing converts like email. Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert. Even for fully-staffed marketing teams, it can be overwhelming.

Agency 111

Agency Marketing Portfolio Digital Marketing 111

Neil Patel

NOVEMBER 30, 2020

If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers. You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at first, but don’t worry.

Digital Marketing 110

Digital Marketing Marketing Healthcare Management 110

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing