Sat.Jun 04, 2022 - Fri.Jun 10, 2022

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Why You Should Press Pause on Your Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.

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Subheadings: The Deceptively Simple Trick to Effective Copywriting

CopyBlogger

Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention, Continue Reading. The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger.

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President’s Message: New beginnings and self-reflection

AIIP

by Denise Carter As I embark on any new venture, I always like to take a little time to reflect on what brought me to this point. As infopreneurs, many of us will be familiar with the knowledge management concepts of ‘lessons learnt’ and ‘peer reviews’ for projects. And we probably apply those concepts as… Read More » The post President’s Message: New beginnings and self-reflection appeared first on AIIP Connections Blog.

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Using Twitter For Media Relations

David Meerman Scott

Getting your organization visible on Twitter is an important way not only to reach your buyers but also to reach the mainstream media that cover your industry, because reporters and editors use Twitter for story ideas.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Do You Make These 4 Common Mistakes With Subject Matter Experts?

Content Marketing Institute

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.

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WordPress Speed Optimization: The 6 Best Ways to Speed Up Your WordPress Website

Neal Schaffer

If you want more traffic from search engines, the writing is on the wall: Speed has been a factor for ranking for your website for several years, and this is why WordPress speed optimization is something that every website running on WordPress needs to be doing on a regular basis. By speeding up our site, […] WordPress Speed Optimization: The 6 Best Ways to Speed Up Your WordPress Website appeared first on NealSchaffer.

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How To Write An Analytical Essay: The Step-By-Step Guide For Beginners (2022)

Content Writing

Are you curious to know how to write an analytical essay ? Analytical essays offer a way to share your insights about a work of literature, scientific study, or historic event. Writing an analytical essay can appear daunting f you don’t know how to write an analytical essay. Especially in case you’ve never done it before. Before you start writing an analytical essay, you should realize what this kind of essay is and what it consists of.

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Style Guide: How To Write One for Your Brand

Content Marketing Institute

Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration.

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WordPress Speed Optimization: The 6 Best Ways to Speed Up Your WordPress Website

Neal Schaffer

If you want more traffic from search engines, the writing is on the wall: Speed has been a factor for ranking for your website for several years, and this is why WordPress speed optimization is something that every website running on WordPress needs to be doing on a regular basis. By speeding up our site, we are doing ourselves a big favor. This is the way that Google sees it, in their own words: When real users have a slow experience on mobile, they’re much less likely to find what they a

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How to Become a Freelance Editor: A Guide to Getting Started

Freelance Writing Jobs

Being a freelance editor can mean different things. This can make it difficult to know where to begin if you’re just starting out or looking to get into freelance editing. . If this is you, don’t worry, we’re here to help. We’ll show you how to become a freelance editor — and we’ll cover the different types of freelance editors, where to source work , and how to grow. .

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Write Headlines for SEO

Spectrum Net Designs

How to write Headlines for SEO Headlines are lifelines to your readers. They grab attention, build trust, and help time-pressed consumers focus on the stories they care most about. Implementing SEO best practices are essential to growing your audience, driving traffic from search engines, and promoting your business or content. One of the key components […].

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Want To Really Win Over Your Audience? Be Their Accountability Partner

Content Marketing Institute

No one wants to abandon their goals. But most people do – unless they have an accountability partner to keep them on track. Imagine the lasting connections you’d make if you could offer that service to your audience. The good news? You can. Here’s how.

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Top 6 Benefits When You Hire a Writer

iWriter

You’re writing, and your creative juices are flowing. But then you get stuck. The words won’t come out right, and you’re starting to get frustrated. That’s when you know it’s time to hire a writer. There are many benefits of hiring a ghostwriter, but here are our top reasons to outsource your writing to a skilled writing agency. 1.

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How to Become a Freelance Editor: A Guide to Getting Started

Freelance Writing Jobs

Being a freelance editor can mean different things. This can make it difficult to know where to begin if you’re just starting out or looking to get into freelance editing. . If this is you, don’t worry, we’re here to help. We’ll show you how to become a freelance editor — and we’ll cover the different types of freelance editors, where to source work , and how to grow. .

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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You’re fired –– thriving in the downturn will be about remembering “it’s just business”.

Honey Copy

Your company cares about you. But, they care about their bottom line more. Over the past couple of years, AliExpress has laid off 624 employees, Carvana has laid off 2,500, Ford 580, Noom 500, Robinhood 300, Peloton 2,800, Nestle 474, Unilever 1,500 and QVC 1,900. The list goes on. When folks get fired, it hurts. Especially in the United States where "what you do" is so closely aligned with "who you are" that it’d be a chore to run a cheese cutter between the two.

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How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]

Content Marketing Institute

Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it.

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Upside Down Subordination

Grammar Underground

When you accidentally emphasize the wrong information in your sentence, your message can fall flat. Here's how subordinating conjunctions can put your reader's attention right where you want it. The post Upside Down Subordination first appeared on Grammar Underground with June Casagrande.

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5 Mistakes Bloggers are Making with Online Courses

ProBlogger

The post 5 Mistakes Bloggers are Making with Online Courses appeared first on ProBlogger. Photo by Tim Mossholder on Unsplash. By ProBlogger expert Sam Nordberg. Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Is it true you should avoid adverbs?

Grammar Underground

A lot of people go on and on about why writers should avoid adverbs. A lot of other people go on and on about how stupid the first group’s advice is, citing countless examples of adverbs used by the best writers. Often they cite examples of the anti-adverbs people using adverbs. Who’s right? They both are. Who’s wrong? They both are. And the whole stupid argument occurs only because the anti-adverbs people overstated their case or the anti-anti-adverbs people took the other guys out of context.

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5 Mistakes Bloggers are Making with Online Courses

ProBlogger

The post 5 Mistakes Bloggers are Making with Online Courses appeared first on ProBlogger. Photo by Tim Mossholder on Unsplash. By ProBlogger expert Sam Nordberg. Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1.

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