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Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Referrals are great, but you can only generate so many of them. The reality is most marketing tactics require tons of effort and months of planning before you see results.
Website pop-ups often have the opposite effect of the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading → The post 7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate appeared first on Content Marketing Institute.
I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.
Did you grow up playing arcade games from the 80s? If you want to relax with a little nostalgia, you’re in luck. In this post, you’ll find 7 of the best retro video games for iPhone and Android users. Galaxiga (1980s). Android / iPhone. Galaxiga is the best space shooting game that makes you feel like playing a classic game. Golden Axe Classics from Sega (1989).
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
You can get thousands of clicks to your site from Google News. And, you don’t even have to be a journalist. Smart bloggers, news publishers, and digital content marketers are already tapping into this huge resource for targeted traffic and better search engine visibility. Google News is reserved for sites and blogs that publish timely, topical articles.
Imagine your audience comes to the end of your article or podcast episode and can’t wait to consume the next one. That’s the power of great episodic content. Hear what experts have to say about how to do it well. Continue reading → The post Experts Share How to Get Episodic Content Right appeared first on Content Marketing Institute.
Who is it? I get this question a lot. I currently have 9 published books, I’ve hired different book cover designers and have even designed a couple of the covers… The post Which Book Cover Designer do I Recommend? (My Answer!) first appeared on Positive Writer.
Who is it? I get this question a lot. I currently have 9 published books, I’ve hired different book cover designers and have even designed a couple of the covers… The post Which Book Cover Designer do I Recommend? (My Answer!) first appeared on Positive Writer.
What page do visitors see when they accidentally land upon a page that doesn’t exist on your website? Try visiting a page that doesn’t exist on your website, like yourdomain.com/notfound- does it look like this? If it does, then you need a custom 404 page. In this post, you will find 25 examples of mobile-friendly 404 pages for your web design inspiration. 404 Page Examples.
Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site to rank well on Google. The goal of this post is to provide something that all marketers with any skill set can use. Whether you’re new to link building or have been building your backlink profile for 10+ years, you’ll likely find some useful nuggets in this post.
Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading → The post How to Keep Google From Penalizing Your Syndicated Content appeared first on Content Marketing Institute.
My most recent post noted the rise of what I called “enterprise self-publishing” It increasingly looks to me like enterprise-driven book publishing will become the dominant provider of books over the next decade. What distinguishes it is book publishing as a function in support of other efforts, rather than as a stand-alone business intended to make money.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.
There are 69.3 million U.S.-based users active on Twitter, meaning it’s a platform full of potential when it comes to lead generation within the states. Unfortunately, it can be hard to know how to find leads effectively on Twitter—unless you know how to use Twitter’s advanced search queries. That’s why I’m going to tell you what advanced search queries are and how to use them to help drive more leads.
This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading → The post What to Learn From “Football Is Gay” and Other Content Examples This Week appeared first on Content Marketing Institute.
Writing about the most important ideas in your topic of choice is the heart of your job as a blogger. After all, being at the forefront of the discussion within your niche is critical, whether you’re in the marketing space or prefer to talk about your day on a mommy blog. However, as easy as […] How Long Should a Blog Post Be? The Definitive Answer for Every Post appeared first on NealSchaffer.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.
If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers. However, once you scratch beneath the surface, you’ll find out there’s a lot more to BrickSeek. Far from just a customer-facing app, it has a lot to offer e-commerce companies. In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue.
The post How to Increase Your Email List Subscriptions appeared first on ProBlogger. This post is based on episode 68 of the ProBlogger podcast. Note: This article contains affiliate links, which means that if you purchase anything via my link I may earn a small commission at no cost to you. (And in some cases, ProBlogger has negotiated special deals for our readers with these recommended suppliers).
Writing about the most important ideas in your topic of choice is the heart of your job as a blogger. After all, being at the forefront of the discussion within your niche is critical, whether you’re in the marketing space or prefer to talk about your day on a mommy blog. However, as easy as it might sound, simply writing about what you love is often complicated.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
In our last interview before the show, we talked with Dr. Pete about 2020, the trends he's seeing in the SERPs, and what makes competitive analysis effective.
There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. Let’s talk about why Instagram as a marketing tool matters , how it can help you grow your business, and look at effective strategies to grow your e-commerce bran
When you have a law firm, you likely don’t start your day thinking about your law firm website design. While handling serious cases and reviewing evidence around the clock, the look and design of your site aren’t always a top priority. Many legal professionals make the mistake of focusing their efforts on other parts of their law firm marketing plan instead of their website.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Video content creation can be a massive headache. I get it. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy.
The post How to Increase Your Email List Subscriptions appeared first on ProBlogger. This post is based on episode 68 of the ProBlogger podcast. Note: This article contains affiliate links, which means that if you purchase anything via my link I may earn a small commission at no cost to you. (And in some cases, ProBlogger has negotiated special deals for our readers with these recommended suppliers).
“Our Bomb Squad officers were in the process of seizing over 5,000 pounds of illegal fireworks in the area of 27th Street and San Pedro. Some of the fireworks were being stored in our Bomb Squad trailer as a precautionary measure. Unknown at this time what caused an explosion.”. That was the only tweet from the Los Angeles Police Department’s @LAPDHQ account reporting a June 30 explosion in a residential neighborhood that happened after officers had taken steps to prevent an explosion.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on nebulous ideas and simplify the complex. They’re persuasive, able to create ironclad arguments to defend their beliefs. They’re interesting, masters in the art of winning attention. They can reach across oceans and continents to create real, personal connections with their readers.
Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. It’s something we all talk about, work toward, and set as a goal, but to some degree, it remains a concept we’re always trying to work for. When do we actually achieve a great customer experience in our brands ?
The post How to Increase Your Email List Subscriptions appeared first on ProBlogger. This post is based on episode 68 of the ProBlogger podcast. Note: This article contains affiliate links, which means that if you purchase anything via my link I may earn a small commission at no cost to you. (And in some cases, ProBlogger has negotiated special deals for our readers with these recommended suppliers).
As business owners and marketers, we go through manic highs and lows. Things go well for a while, then follow with periods of low performance. This is normal. One way to help get yourself over the hump is with business coaching. The best business coaches not only coach you in your business but also coach your life as a whole. This post breaks down the details of business coaching to help you better understand what it is and determine whether you need one for your digital marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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