Content Marketing Institute

FEBRUARY 12, 2018

A few months ago, I committed to evaluating my personal tech stack (yeah, I know that’s an odd collection of words, but you’ll see what I mean). My workload felt out of control. My goal was to be more intentional about finding worthwhile shortcuts and work-arounds, as well as trying to make life simpler – an undertaking I jokingly call Clare 2.0. How do super-creative and productive people get through the daily grind of meetings , deadlines, and emails, yet still manage to preserve their creativ

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ProBlogger

FEBRUARY 12, 2018

How to Build Authority and Influence with Your Audience. In today’s episode, I want to talk about building authority and influence. This topic came about from talking to a number of bloggers who’ve just completed our Start a Blog course. They’re starting from scratch (as we all did), and want not only to be found, but also to make an impression on those who arrive at their blog.

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Content Marketing Institute

FEBRUARY 16, 2018

You’ve decided to hire a journalist for your content marketing team – congratulations! All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Those are some darned useful qualities. But not all journos will hit the ground running. Making the switch to content marketing can take a bit of adjustment.

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Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.). What if you could do a content audit in only a few hours?

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

FEBRUARY 14, 2018

I never gave much thought to library marketing until I met Angela Hursh, content team leader in the marketing department of the Public Library of Cincinnati and Hamilton County. Going to my neighborhood library to browse and check out books is one of my favorite things to do; I’ve been visiting on a regular basis for as long as I can remember. As a dedicated bookworm, I took for granted the effort of marketing the library does to reach people for whom visiting isn’t second nature.

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ProBlogger

FEBRUARY 14, 2018

When I started my travel blog back in 2005, I never imagined I’d be selling it. After all, I just wanted to tell my family and friends what I was up to. I had no idea it would become a business that supported my family. Even when it became a central part of our lives ten years later, it was like another child to me. I loved it, coddled it, and put so much of myself into it.

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