Content Marketing Institute
AUGUST 19, 2024
Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are learning about their products and messaging directly from consumer feedback. Plus, get advice on how to start a ratings analysis program for your brand.
Blogging Wizard
AUGUST 20, 2024
Do you shy away from writing longer, authoritative blog posts in fear of how long it will take? All you need is a better approach to writing blog posts in.
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Ahrefs
AUGUST 19, 2024
I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is: search rankings and revenue are intrinsically linked.
Grammarly
AUGUST 21, 2024
At Grammarly, it’s paramount to ensure designs are not only visually appealing but also accessible to all users. Our designers craft user experiences with care, but the transition from design to development can be fraught with challenges. How can we ensure our meticulously designed layouts and interactions translate seamlessly into a final product that’s both beautiful and inclusive?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Blogtrepreneur
AUGUST 19, 2024
Fleet managers navigate a demanding landscape, juggling resource optimization, driver shortages, and safety concerns. This article explores common hurdles faced by fleet managers and provides expert strategies to overcome them. Let’s explore these challenges in detail. Typical Fleet Management Issues Challenges that fleet managers go through range from cost control and shortage of drivers to management of safety and regulatory compliance.
Backlinko
AUGUST 19, 2024
Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequ
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jane Friedman
AUGUST 22, 2024
AI-generated image by ChatGPT: a writer works on a typewriter in the back of a dark theater; characters are on a stage with a spotlight shining on a single individual Today’s post is an excerpt from Writing Interiority: Crafting Irresistible Characters by Mary Kole. A lot needs to be conveyed in a story, from the most superficial ideas to the most profound, and character is the lens through which everything is channeled.
Content Marketing Institute
AUGUST 22, 2024
Building a consistent content experience across all possible touch points (social, website, chat, etc.) takes research, empathy, and collaboration across internal teams. It’s not easy, but the results are worth it. Here’s how to start.
Backlinko
AUGUST 22, 2024
Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this blog post, you’ll find up-to-date online review statistics, where we’ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews.
Ahrefs
AUGUST 19, 2024
Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Grammarly
AUGUST 22, 2024
Sending a post-interview thank you email may be the one thing that sets you apart. (Surprisingly, according to a study by Robert Half , many job candidates don’t bother to send a post-interview thank you note.) Not only will writing one show you’re serious about the job, but it can have a huge impact on the employer’s impression of you. In fact, many hiring managers in the same study consider whether or not they received a thank you note as part of their final decision.
Content Marketing Institute
AUGUST 23, 2024
Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.
Backlinko
AUGUST 21, 2024
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Our Head of SEO, Leigh McKenzie , also reached out to the community on LinkedIn to share their favorite episodes and insights gained from these podcasts.
Ahrefs
AUGUST 19, 2024
Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammarly
AUGUST 20, 2024
How do you navigate the sea of software available today to find the AI tool that’s right for your enterprise? It requires diligent up-front assessment of both the AI tool and the vendor before making an AI technology purchasing decision. Cutting through the noise with the right AI technology questions and getting the facts is an important but complicated task.
Content Marketing Institute
AUGUST 20, 2024
There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except for the realistic version you can actually implement. Try this process to bring your so-called optimal plans back to earth.
iWriter
AUGUST 18, 2024
Are you on the hunt for a freelance content writer who can transform your ideas into captivating stories? Whether you’re launching a new blog, revamping your website, or crafting compelling marketing materials, finding the right wordsmith is crucial. But with so many options, how do you ensure you’re making the best choice? Before you dive headfirst into hiring someone to tell your brand’s story, take a moment to consider these eight essential questions.
BKA Content
AUGUST 22, 2024
How To Save Money With SEO in 2024 It’s no surprise that money matters remain the most pressing challenge for small businesses. Naturally, such companies look to save money on SEO (search engine optimization) and other marketing efforts. Fortunately, advanced tools are giving businesses the ability to handle some of the basics of SEO on their own. Discover how to maximize your SEO spend with a few of our favorite tips.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
AUGUST 20, 2024
GPT-4o is the latest advancement from OpenAI , bringing the most updated multimodal AI capabilities to platforms like ChatGPT. This guide will explain what GPT-4o is, how it operates, and the various ways it can enhance interactions and productivity across different applications. Table of contents What is GPT-4o? How does GPT-4o work? GPT-4 vs. GPT-4 Turbo vs.
Jane Friedman
AUGUST 21, 2024
Photo by Kelly Sikkema on Unsplash Today’s post is by Anne Dubuisson and Jon McGoran. You may have been contemplating writing a nonfiction book for years, or perhaps the idea only recently showed up on your dream map. Once you’ve determined that there is a gap in the bookshelf on a particular topic that your knowledge and expertise can fill, your next step is to prepare a book proposal.
Contently
AUGUST 21, 2024
Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. If you’ve been navigating this space for any length of time, you know that what worked yesterday might not work today, thanks to shifting user behaviors and those enigmatic algorithms. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post.
Publishing Trends
AUGUST 23, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Exploring and the Celebrating the World of Janet Frame at 100 The Ghostwriting Goodbye- How Author Leslie Jamison Finished Rebecca Godfrey’s Last Work Barnes & Noble’s Hot Streak Continues How Did Ireland Become a Literary Powerhouse?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
The Hoth
AUGUST 22, 2024
Nothing. That’s what will show up in the results whenever someone searches for your brand name if Google can’t crawl and index your content (the same goes for other search engines, too). Accordingly, crawlability and indexability are two crucial concepts every search engine marketer needs to understand. Without knowledge of how both processes work, your content may disappear from Google’s search results, and you won’t have a clue why it happened or how to fix it.
Jane Friedman
AUGUST 19, 2024
Every month, I compile three bestseller lists that showcase what books are currently selling through online retail, using Bookstat data. Two of these lists focus on self-published books exclusively (print format and ebook format), and a third list looks at both traditionally published books and self-published books (print format), but excludes Big Five publishers and other major houses.
Contently
AUGUST 23, 2024
Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals. It can also help everyone get on board with a cohesive strategy and allow you to scale your content strategy across your organization effectively.
Blogtrepreneur
AUGUST 22, 2024
Are you tired of skyrocketing energy bills and concerned about the environmental impact of traditional energy sources? Solar panels offer a sustainable and cost-effective solution. By harnessing the power of the sun, businesses can significantly reduce their energy expenses and contribute to a greener future. This article will explore the business benefits of solar panels, providing insights into the financial advantages, environmental impact, and practical considerations involved in making the
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Copywriter Collective
AUGUST 20, 2024
I’m scared to think about it, but I’ve been in SEO copywriting for almost 12 years. Why scared? This path was thorny and bumpy, given how fast the niche was developing, how often Google changed its algorithms and, thus, the rules of the game, and how many times my colleagues and I grew and polished our copywriting skills to stay on board.
Jane Friedman
AUGUST 20, 2024
Photo by Hans Vivek on Unsplash Today’s post is by Maggie Langrick , publisher at Wonderwell Press. Writer’s block is a common struggle among creatives, often seen as a problem with inspiration or willpower. However, for some, writer’s block stems not from a lack of discipline or ideas; it’s a trauma response. Emotional trauma can leave a lasting imprint on our psyche, disrupting our emotional equilibrium and creative processes.
ContentWriters
AUGUST 21, 2024
Launched on August 15th, Google’s August 2024 core update marks another step in its ongoing mission to refine search results. This update will take about a month to roll out, so you might not see immediate changes. But they’re on the way! What makes this update interesting is that it’s shaped by feedback from content creators and other key stakeholders.
Blogtrepreneur
AUGUST 22, 2024
We all like the ability to stay connected while out and about. To be able to do that, you need a WiFi connection. The most obvious option for getting that WiFi connection and going online would be to find a suitable public Wifi connection. These connections are just about everywhere. When you search for a suitable connection option in a typical public space like a coffee shop, shopping mall, or hotel, for instance, it is highly likely you will be offered the chance to get online with minimal de
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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