Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails.

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Copywriter Copywriting Email Copy Copy 111

ThemeIsle

JUNE 5, 2018

Struggling with how to choose a domain name? Picking the right domain name is one of the most important things you’ll do for your website. In addition to defining your site, your domain name will communicate important information to both human visitors and search engine bots. Fortunately, there are a few reliable methods you can. The post How to Choose a Domain Name: 4 Simple Steps to Pick the Perfect Name appeared first on ThemeIsle Blog.

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ProBlogger

JUNE 7, 2018

When Cas McCullough’s son asked for help with a letter writing project, she had no idea it would change the course of her career. Here’s how she went from being a blogger to becoming a startup founder and CEO. “I’m a content strategist and writer by trade. And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content.

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Blogger Banking Retail Finance 48

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a ta

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JUNE 8, 2018

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal). When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Across the industry, this latest update has been interpreted as the final nail in the coffin of organic reach.

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Storytelling Content Entertainment Script 105

Content Marketing Institute

JUNE 7, 2018

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary.

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ProBlogger

JUNE 4, 2018

How to Create Killer Filler Content for Your Blog. This week I’m sharing a list of content filler types you can use for your blog. And they don’t take a lot of effort or time to create. If you’re struggling to create thoughtful, original long-form content, these will help fill some of the gaps. Here’s how to create killer filler content and add value to both your blog and your readers.

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