Enchanting Marketing
AUGUST 27, 2024
Heather is sitting at her desk, staring at her laptop. For the umpteenth time, she’s anxiously scrolling through her LinkedIn feed. So much content. Mostly bland. Even some popular posts feel rather non-descript. Heather wants to be different. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Why write if your followers just shrug their shoulders?
Content Marketing Institute
AUGUST 29, 2024
Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.
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Ahrefs
AUGUST 27, 2024
In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO.
Blogging Wizard
AUGUST 27, 2024
Are you struggling to stay consistent with your blog? New blogs have to overcome a lot of hardships. One that’s not mentioned nearly enough is just how hard it can.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Freelance Union
AUGUST 27, 2024
The independent workforce makes up over a third of the country, with New York being home to the largest population of independent contractors. We continue to see the real-world consequences of NYC’s groundbreaking Freelance Isn’t Free Law that has protected over 2,500 freelancers and recovered over $3 million in owed compensation for their work in New York City - Now, freelancers across New York State will have similar safe-guards to receive timely payment and be free from exploita
Backlinko
AUGUST 26, 2024
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging Wizard
AUGUST 27, 2024
How do you get your blog noticed outside of your own website without being an annoying pest? If there’s one thing the internet hates it’s seeing people promote their own.
Buffer
AUGUST 27, 2024
Ever had a brilliant idea, scribbled it in your notes app, and promptly forgotten about it? Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.
Ann Handley
AUGUST 29, 2024
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. Pearl is 8 years old but seems much more mature. Maybe because she’s so quiet. At first, I don’t even notice her there, sitting still and silent. Or maybe it’s the way she meets my gaze directly when I do.
Elna Cain
AUGUST 26, 2024
When a freelance writing client gives me a 3,000-word article, it usually takes me ten days to write it. I mean, it doesn’t take ten actual days to write the article, but I would space out my time to do some research, do a little writing ( like the introduction), wait for subject matter experts, or get distracted with life – twins, dinner, chores, sports, etc.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Contently
AUGUST 27, 2024
Encouraging any group of employees to march in step is difficult. The process gets even harder when the team includes part-time members. Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. Whether you’re looking to find new freelancers or already have external contributors helping out, you’ll benefit from a freelance onboarding process.
Jane Friedman
AUGUST 28, 2024
Today’s post is by author Amy L. Bernstein. Over the last several years, I’ve spent oodles of time submitting short stories, essays, poetry, and novels to literary magazines, contests, and publishers. We’re talking scores of hours devoted to searching, formatting, and submitting my stuff directly to the publishing gods (I’m excluding agents). This is where I tell you that all that effort paid off, and I have a ton of author bylines to show for it.
Ahrefs
AUGUST 27, 2024
More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools.
Content Marketing Institute
AUGUST 27, 2024
Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Contently
AUGUST 28, 2024
When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. It’s not that content marketers aren’t interested in tech.
Jane Friedman
AUGUST 27, 2024
Photo by Andrea Jaeckel-Dobschat on Unsplash Today’s post is by writer Jason Brick. The model we’ve come to call crowdfunding has always existed in the form of pre-sales or (in publishing) pre-orders. With pre-sales, a company or individual pitches an idea to likely early adopters. Those who get excited enough buy one in advance, providing some of the money needed to make the product a reality.
Ahrefs
AUGUST 29, 2024
Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business.
Content Marketing Institute
AUGUST 28, 2024
Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Blogging From Paradise
AUGUST 28, 2024
Bloggers drop like flies. Bloggers typically have the shelf life of an ice cream cone in the desert.
Grammarly
AUGUST 29, 2024
Generative AI (gen AI) is the biggest workplace disrupter since the internet’s arrival and there’s no going back. Even in its infancy, it’s revolutionizing office work by turbo-boosting efficiency , productivity, and profitability by automating everyday tasks, data analysis, personalization of customer experiences, and more. Consequently, gen AI presents a crucial opportunity for businesses to gain a competitive edge.
Ahrefs
AUGUST 29, 2024
After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story.
Content Marketing Institute
AUGUST 30, 2024
Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Blogging From Paradise
AUGUST 24, 2024
Bloggers tend to suffer after every Google algorithm update. Google shakes out those who do not appease the algorithm carefully.
Freelance Union
AUGUST 30, 2024
This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp: [link] Imagine this: You are working online in a café in Paris, a hut in Bali with a sea view, or even in your bedroom while you sip another cup of tea.
Ahrefs
AUGUST 27, 2024
Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about.
BKA Content
AUGUST 29, 2024
How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
David Meerman Scott
AUGUST 26, 2024
In the world of marketing, there is often a perceived divide between business-to-business (B2B) marketing and marketing to consumers. Many marketers believe that the strategies and tactics used in B2B marketing are vastly different from those used in consumer marketing.
Freelance Union
AUGUST 27, 2024
Navigating the ins and outs of owning a business can be difficult, especially as a small business owner. With limited resources and funds at your disposal, determining how to pay yourself as a small business owner is an essential step toward long-term success. But where should you start? To help you understand your options, we’ve broken down the basics for you below.
Ahrefs
AUGUST 26, 2024
Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners.
Make a Living Writing
AUGUST 26, 2024
Want to learn how to start a blog? Although blogs have been around for years, it’s never too late to start one and to begin publishing your writing online. The fun part… when you learn how to start a blog, you can truly used for anything. Whether you want to start a business, document a travel journey, practice your writing chops, or anything in between, a blog can give you a platform to do it all.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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