Enchanting Marketing
AUGUST 27, 2024
Heather is sitting at her desk, staring at her laptop. For the umpteenth time, she’s anxiously scrolling through her LinkedIn feed. So much content. Mostly bland. Even some popular posts feel rather non-descript. Heather wants to be different. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Why write if your followers just shrug their shoulders?
Content Marketing Institute
AUGUST 29, 2024
Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.
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Ahrefs
AUGUST 27, 2024
In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO.
Blogging Wizard
AUGUST 27, 2024
Are you struggling to stay consistent with your blog? New blogs have to overcome a lot of hardships. One that’s not mentioned nearly enough is just how hard it can.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Freelance Union
AUGUST 27, 2024
The independent workforce makes up over a third of the country, with New York being home to the largest population of independent contractors. We continue to see the real-world consequences of NYC’s groundbreaking Freelance Isn’t Free Law that has protected over 2,500 freelancers and recovered over $3 million in owed compensation for their work in New York City - Now, freelancers across New York State will have similar safe-guards to receive timely payment and be free from exploita
Contently
AUGUST 30, 2024
Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging Wizard
AUGUST 27, 2024
How do you get your blog noticed outside of your own website without being an annoying pest? If there’s one thing the internet hates it’s seeing people promote their own.
AIIP
AUGUST 27, 2024
by Marj Atkinson, AIIP Local Groups Chair Professional associations play a crucial role in career development, networking, and industry advancement. Given that AIIP operates internationally, local groups can form the backbone of community engagement and personalized support. Here are some ways local groups benefit both members and the broader association.
The Creative Penn
AUGUST 25, 2024
How can you move past your limiting beliefs to find success as an author? How can you successfully self-publish in Germany? Andrea Wilk shares her thoughts in this episode. In the intro, how to cope with writer conferences [ Ink in Your Veins ]; Author Nation schedule ; Conde Nast signs a licensing deal with OpenAI [ Hollywood Reporter ]; Breaking down AI misconceptions [ Brave New Bookshelf ]; Blood Vintage Kickstarter.
Ahrefs
AUGUST 29, 2024
After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
AUGUST 28, 2024
Architects don’t just hand over drawings to the construction crew. They include detailed specs, so the project delivers what the customer wants. So, why do you expect a content strategy to do all the heavy lifting on its own?
Grammarly
AUGUST 26, 2024
In today’s evolving technological ecosystem, AI is becoming a cornerstone among tools businesses use for growth, efficiency, and competitive advantage. Even if you aren’t actively looking for AI solutions for your business, AI is becoming integrated into the tools you already use and will be a part of your tech stack. The pace of development means it’s wise to have a process for evaluating and adopting these technologies.
Make a Living Writing
AUGUST 26, 2024
Want to learn how to start a blog? Although blogs have been around for years, it’s never too late to start one and to begin publishing your writing online. The fun part… when you learn how to start a blog, you can truly used for anything. Whether you want to start a business, document a travel journey, practice your writing chops, or anything in between, a blog can give you a platform to do it all.
Ahrefs
AUGUST 26, 2024
Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
AUGUST 30, 2024
Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.
Grammarly
AUGUST 29, 2024
Generative AI (gen AI) is the biggest workplace disrupter since the internet’s arrival and there’s no going back. Even in its infancy, it’s revolutionizing office work by turbo-boosting efficiency , productivity, and profitability by automating everyday tasks, data analysis, personalization of customer experiences, and more. Consequently, gen AI presents a crucial opportunity for businesses to gain a competitive edge.
Backlinko
AUGUST 26, 2024
SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year. We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high.
Ahrefs
AUGUST 27, 2024
More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
AUGUST 27, 2024
Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.
Blogging From Paradise
AUGUST 28, 2024
Bloggers drop like flies. Bloggers typically have the shelf life of an ice cream cone in the desert.
Buffer
AUGUST 29, 2024
Contrary to popular belief, people who craft content for a living aren’t all AI haters. As the solo founder of a content marketing agency (and one who has a chronic illness at that), I appreciate any tool that can help me overcome limited time and energy — plus help me streamline my workflows. But here’s the thing: I never use AI for actual writing.
Ahrefs
AUGUST 29, 2024
Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Publishing Trends
AUGUST 30, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How Hobart, NY Transformed Into a Book Lover’s Paradise How Translating Small Languages is No Small Task Should Author Profiles Replace Book Criticism?
Blogging From Paradise
AUGUST 24, 2024
Bloggers tend to suffer after every Google algorithm update. Google shakes out those who do not appease the algorithm carefully.
Freelance Union
AUGUST 27, 2024
If you are not familiar with The Corporate Transparency Act (“CTA”) and what it means for freelance businesses, you are not alone. This mandatory compliance regulation came into effect on January 1, 2024, and it is estimated that only a very small percentage of the 32.6 million private companies that have to report, for the first time, have done so.
Jasper
AUGUST 28, 2024
An effective blog outline helps organize your thoughts and ideas, enhances readability, boosts SEO, and keeps your readers engaged.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
AUGUST 27, 2024
Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about.
Blogtrepreneur
AUGUST 28, 2024
Car accidents are a serious concern in Oroville, California, where the interplay of busy roads and diverse traffic patterns can lead to frequent and sometimes severe collisions. As a city with a mix of residential areas and major highways, including the busy Highway 70, Oroville sees its share of vehicle accidents that can disrupt lives and cause significant damage.
Freelance Union
AUGUST 27, 2024
IRS Tax Tip 2024-69, Aug. 19, 2024 Free tax filing options are available to taxpayers who requested an extension of time to file their federal taxes. There’s no need to wait for the Oct. 14 deadline if taxpayers are ready to file. Here are some free tax filing options. IRS Free File available to taxpayers with income of $79,000 or less IRS Free File lets qualified taxpayers prepare and file federal income tax returns online using interview-based tax preparation software.
David Meerman Scott
AUGUST 26, 2024
Applications to syndicate video and audio feeds to multiple social networking destinations have exploded in recent years. Apps such as Restream and StreamYard allow video creators to simultaneously go live to multiple streaming services, including YouTube, Facebook, LinkedIn, X, Twitch, and more.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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