Sat.Oct 28, 2017 - Fri.Nov 03, 2017

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How to Start a Blog for Your Business in 3 Easy Steps

Elna Cain

Interested in learning how to start a business? Did you know you can start a blog and turn that into a business? I’ve been blogging since 2014. I have two blogs – Elna Cain to help with freelance writers and Twins Mommy to help moms make money blogging. I get emails all the time asking for help on how to start a blog for their freelance business or as a way to earn an income and grow their brand.

Finance 147
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How to Use How-To Content to Create and Retain Loyal Customers

Content Marketing Institute

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel ) below. I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases.

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How to Create Engaging Visual Content From Old Blog Posts

ThemeIsle

Visual content is one of the most important aspects of any brand’s marketing campaign, and it’s only going to become more important in 2020. Data proves that people remember more from visual content; posts with images are shared more often on Twitter and Facebook; and videos are shared even more frequently. So if you want. The post How to Create Engaging Visual Content From Old Blog Posts appeared first on Themeisle Blog.

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How to Create an Efficient Contact Page That Boosts Your Productivity

ProBlogger

As you know, most blogs have a contact page. It’s one of the first pages we create when we’re building a new blog. We want people to be able to shower us in praise, offer us lucrative advertising and book deals, and beg us to create wonderful products for them, right? Okay, so that might be stretching things a little. But we do want people to be able to get in touch with us.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

Content Marketing Institute

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough : 59% said their organization’s overall approach to content marketing was more successful compared with one year before, and most (82%) attributed that success mainly to doing a better job with content creation.

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Audience Strategist: The New, Critical Role on Your Content Team

Content Marketing Institute

Ready for a new job? No, I don’t mean that. Unless of course I do – but then that’s a different conversation for different beverages. I mean are you ready for a new role in addition to the one you have now? Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences.

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This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we compare ourselves to others. In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers.

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How Brands Use Pop-Up Experiences to Make a Lasting Impression

Content Marketing Institute

A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about the Color Factory – an appointment-only museum. If you’re not familiar with it, spend a few minutes browsing #colorfactory on Instagram.

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Why You’re Not in the Content Business (and Why That’s a Good Thing)

ProBlogger

Originally posted as a Facebook update from FinCon in Dallas (video below). In my opening keynote at FinCon l ast night I challenged the attendees to think about how their blog, podcast and video content could potentially be changing people’s lives. You see, many of us see ourselves as being in the ‘content business’. But I think it’s better if we start seeing ourselves as being in the ‘transformation business’.

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A Content Marketing Love Letter

Content Marketing Institute

Almost eight years ago to the day was one of the worst days of my life. The business I had started 2.5 years earlier was on its last leg. It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain bills. The downtrend was apparent, but on this day … nail met coffin.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.