Content Marketing Institute

OCTOBER 14, 2019

A lot of content exists about content marketing. You may wonder how to distill everything you see and hear into action. Pick one of these six great – sometimes contrarian – content marketing lessons. Continue reading → The post 6 Content Marketing Tips That Will Give You an Aha Moment appeared first on Content Marketing Institute.

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Neil Patel

OCTOBER 15, 2019

The other day I was recording a podcast episode with my co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing. Eric is a great marketer as well, and when it comes to social media, he spends much more time than me on it and he even has people at his ad agency dedicated to helping him grow his personal brand online.

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Moz

OCTOBER 14, 2019

Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017.

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ProBlogger

OCTOBER 17, 2019

The post What’s a Membership Site … and Should You Create One? appeared first on ProBlogger. Do you wish you could make steady income from your blog? Maybe your advertising revenue has peaks and troughs. Sure, it’s great to have that chunk of money come in during the holiday season. But when it’s only trickling in the rest of the time it can be frustrating.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

OCTOBER 15, 2019

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen. Continue reading → The post How to Structure Your Content to Make It Accessible appeared first on Content Marketing Institute.

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Content Marketing Institute

OCTOBER 16, 2019

To increase your website traffic, you need to decrease its existing pages. Why? Thin content – low- or non-performing pages – that are forgotten or swept under the (website) rug. Be ruthless. Get rid of it. Just do it in this smart way. Continue reading → The post Thin Content: Why You Should Fix or Remove Low-Quality Web Pages appeared first on Content Marketing Institute.

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Content Marketing Institute

OCTOBER 18, 2019

Robert Rose offers a fresh take on Best Buy using its website for new revenue opportunities. Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way. Continue reading → The post The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing? appeared first on Content Marketing Institute.

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Advertising Content Marketing Marketing Content 73

Moz

OCTOBER 17, 2019

Posted by Cyrus-Shepard A good, solid competitive analysis provides you with priceless insights into what's working for other folks in your industry, but it's not always easy to do right. In this week's edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including: How to identify your true competitors Keyword gap analysis Link gap analysis Top content analysis.

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SEO Keywords Concept Social Media 50

Moz

OCTOBER 15, 2019

Posted by MiriamEllis This post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys.

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Moz

OCTOBER 14, 2019

Posted by Cyrus-Shepard When Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN , our reply was an immediate "Yes please!". If you're not familiar with DistilledODN , it's a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication