Sat.Oct 26, 2024 - Fri.Nov 01, 2024

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How B2B Brands Can Leverage User-Generated Content

Contently

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

Brand 96
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Why the Best Life Lessons Are Writing Lessons, Too

Jane Friedman

Today’s post is by author and editor-at-large of Writer’s Digest, Jessica Strawser. In big, defining phases of our lives, there are always little moments that stand out. The ones you can still vividly picture years later, when everything else about that time has blurred together. As writers, we recognize these as telling details— and it’s worth considering why they’re the ones with staying power.

Writing 142
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58 Affiliate Marketing Statistics for 2024

Ahrefs

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

Marketing 116
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Your Original Content: Repurpose, Repurpose, Repurpose!

David Meerman Scott

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

Content 73
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Is Google Analytics Free? A Quick Breakdown of GA4

BKA Content

Is Google Analytics Free? A Quick Breakdown of GA4 Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features? Over 44 million sites have used the platform, which means it must be worth investigating. Get a quick overview of this tool and how you can try it out.

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AI Apps for Infopreneurs

AIIP

By Arthur Weiss Every 25-30 years, a new technology emerges that transforms infopreneurship. In the late 1960s and early 1970s, online databases such as Dialog, LexisNexis, and CompuServe emerged. Twenty-five years later, in the late 1990s, the Internet, particularly the World Wide Web, transformed the landscape – and to be successful, infopreneurs had to become… Read More » The post AI Apps for Infopreneurs appeared first on AIIP Connections Blog.

Blogging 178

More Trending

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Enhance Your AI Content with the Help of a Book Editor

Melanie Saxton

Hire your very own AI humanizer! Yes, you can enhance your AI content with the help of a professional and highly experienced book editor! Hire me to add an authentic human touch to your book project with nuance, emotion, empathy, humor, colloquialisms, genuine cultural references, and imagination. You have probably seen comments like, “ If something is AI generated, it’s fake.” In my opinion, books written with AI technology aren’t necessarily “fake,” but they

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Enhancing the ROI of Content Marketing With AI

Grammarly

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. The trick is effectively integrating AI into the workplace.

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.

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Tips for Allocating Time and Avoiding Overcommitment in Freelancing

Freelance Union

Freelancing is an enticing career path that offers flexibility and independence, allowing individuals to choose their projects and set their schedules. However, this freedom can also lead to the temptation of overcommitting, resulting in stress and burnout. As a freelancer, finding a balance between attracting new clients and managing your workload effectively is essential.

Freelance 104
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Adapting Your SEO Content for the Future of Search

ContentWriters

What does the rapid evolution of AI mean for SEO and the future of search? SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. How businesses optimize for SEO is changing. The rise of AI-driven algorithms , voice search, and visual search capabilities is reshaping the landscape.

SEO 59
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User Agency in AI Deployments: Why Responsible AI Leads to Better Products

Grammarly

At Grammarly, we regularly talk about how responsible AI involves building and deploying AI in a way that aligns with human values. Responsible AI practices prioritize putting the power squarely in the hands of the user by ensuring that they understand how a product works and have the ability to control it. Products that foster user agency also lead to better business outcomes.

Agency 98
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How to Create YouTube Shorts: Long Shorts vs. Short Shorts

Income Diary

Recently, YouTube announced a change to its short-form videos: they can now be up to three minutes long. Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. Knowing how to create YouTube Shorts that are three minutes long is a great way to drive more viewers and retain loyal subscribers.

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5 Bright Ideas To Help Your Content and Marketing Shine in 2025

Content Marketing Institute

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketing 133
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews

Ahrefs

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.

Keywords 128
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Machine Learning: Everything You Should Know

Grammarly

Machine learning (ML) has quickly become one of the most important technologies of our time. It underlies products like ChatGPT , Netflix recommendations, self-driving cars, and email spam filters. To help you understand this pervasive technology, this guide covers what ML is (and what it isn’t), how it works, and its impact. Table of contents What is machine learning?

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iWriter - Untitled Article

iWriter

Are you ready to unlock the secrets of SEO success? If you’ve ever wondered why some websites consistently rank at the top of search engine results while others seem to languish in obscurity, you’re in the right place! Welcome to our deep dive into a crucial metric that’s become a cornerstone for online visibility: Domain Authority.

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How Salesforce Blazed Award-Winning Content Trail for Sales Pros

Content Marketing Institute

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 125
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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58 Affiliate Marketing Statistics for 2024

Ahrefs

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

Marketing 119
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There are no stupid grammar questions

Grammar Underground

People with grammar questions often feel stupid for not already knowing the answer, but the people who answer them are often the ones who should have stayed mum. Google searches for “dumb grammar question” and “stupid grammar question” prove the point. Here’s one of the first hits, a 2017 post in a writers’ community message board. “DUMB grammar question!

Writer 52
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How to Grow Your Social Media Following From Zero

CopyBlogger

You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

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3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

Content Marketing Institute

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

Marketing 119
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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What is ChatGPT: Real Life Applications, Limitations, and Alternatives

Jasper

Understanding ChatGPT unlocks a wide range of potential use cases, from marketing automation to customer support. Here’s everything you need to know.

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Kit: The Best Email Marketing Tool

Income Diary

Kit is the email-first operating system for creators building a valuable business. The post Kit: The Best Email Marketing Tool appeared first on How To Make Money Online.

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What Is Domain Authority?

iWriter

Are you ready to unlock the secrets of SEO success? If you’ve ever wondered why some websites consistently rank at the top of search engine results while others seem to languish in obscurity, you’re in the right place! Welcome to our deep dive into a crucial metric that’s become a cornerstone for online visibility: Domain Authority.

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Semrush’s Acquisition Reinforces the Value of Owned Media

Content Marketing Institute

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?

Media 116
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Ushering in Jasper’s next phase of hypergrowth, powered by apps and workflows

Jasper

Jasper doubled enterprise revenue and now has 850+ enterprise clients; launches Marketing Workflow Automation and 80+ AI Apps

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Top 5 Publishing Articles/Blog Posts of the Week 10/28-11/01

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Celebrity Novel? Who Ya Gonna Call- Ghostwriters! Rare Typed Copy of The Little Prince to Go Up for Auction Yu + Me Bookstore Owner, Lucy Yu Redefining the Power of a Bookstore Pearson Sees Growth in Part to Increasing AI Capabilities What’s Next for Scribd After Ending Everand̵

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Don’t Demonize Print on Demand

Jane Friedman

Over at LitHub—the established water cooler for the literary/MFA publishing crowd—bookseller Drew Broussard wrote a piece last week, Have You Purchased a Weirdly Low-Quality Paperback Book Lately? This May Be Why. The crux of his piece is that traditional publishers—the big ones in particular—are using print-on-demand to fulfill orders to deliver a crappy, overpriced product.

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New Release Spotlight: Amber Wardell

Rachelle Gardner

Happy release day to debut author Amber Wardell ! BEYOND SELF CARE POTATO CHIPS addresses the toxic self-care culture that tells women bubble baths and Botox are the route to happiness and fulfillment. Though these types of self-care can fill us up in the moment, they cannot provide long-lasting nourishment. They are empty calories—the potato chips of self-care.

Post 130
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.