Contently

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

Brand 90

Brand Content Retail Utilities 90

Jane Friedman

OCTOBER 29, 2024

Today’s post is by author and editor-at-large of Writer’s Digest, Jessica Strawser. In big, defining phases of our lives, there are always little moments that stand out. The ones you can still vividly picture years later, when everything else about that time has blurred together. As writers, we recognize these as telling details— and it’s worth considering why they’re the ones with staying power.

Writing 100

Writing Writer Publishing Publisher 100

Ahrefs

OCTOBER 29, 2024

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

Marketing 81

Marketing 81

David Meerman Scott

OCTOBER 31, 2024

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

Content 62

Content Publishing Publisher Publishing 62

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

BKA Content

OCTOBER 29, 2024

Is Google Analytics Free? A Quick Breakdown of GA4 Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features? Over 44 million sites have used the platform, which means it must be worth investigating. Get a quick overview of this tool and how you can try it out.

Search Engine Optimization 52

Search Engine Optimization Consulting Insurance Digital Marketing 52

AIIP

OCTOBER 31, 2024

By Arthur Weiss Every 25-30 years, a new technology emerges that transforms infopreneurship. In the late 1960s and early 1970s, online databases such as Dialog, LexisNexis, and CompuServe emerged. Twenty-five years later, in the late 1990s, the Internet, particularly the World Wide Web, transformed the landscape – and to be successful, infopreneurs had to become… Read More » The post AI Apps for Infopreneurs appeared first on AIIP Connections Blog.

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Blog Blogging Post 169

Rachelle Gardner

OCTOBER 29, 2024

Happy release day to debut author Amber Wardell ! BEYOND SELF CARE POTATO CHIPS addresses the toxic self-care culture that tells women bubble baths and Botox are the route to happiness and fulfillment. Though these types of self-care can fill us up in the moment, they cannot provide long-lasting nourishment. They are empty calories—the potato chips of self-care.

Post 130

Post 130

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketing 109

Marketing Content Content Marketing 109

Ahrefs

OCTOBER 31, 2024

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.

Keywords 96

Keywords SEO 96

Grammarly

OCTOBER 30, 2024

Your brand personality is more than a collection of fonts, colors, logos, and messages. It’s how you bring those elements together in a way that’s unique to your business. A clear brand identity and recognizable tone of voice make your brand memorable and build customer loyalty. Ninety percent of customers expect consistent interactions across channels—and that starts with a consistent tone of voice.

Brand 93

Brand Communication Writing Style Creativity 93

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

OCTOBER 30, 2024

Photo by Dennis Anderson on Unsplash Today’s post is by writer, editor, and book coach Jennifer Landau. According to writer Jessica Ciencin Henriquez, many effective personal essays follow a three-part structure: breaking point, back story, resolution. This format works well for memoir, too. When writing your memoir, you begin at the point when something in your life has shifted and can no longer be ignored.

Writer 90

Writer Publishing Publisher Publishing 90

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 91

Sales Content IT 91

Ahrefs

OCTOBER 29, 2024

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

Marketing 99

Marketing 99

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. The trick is effectively integrating AI into the workplace.

Content Marketing 93

Content Marketing Marketing Storytelling Content Creation 93

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Freelance Writing Jobs

OCTOBER 31, 2024

Horror and thriller literature captivates readers with its ability to evoke fear and suspense. While I’m not a fan of the genres (yeah, I’m a wuss), there’s something to be said about how authors like Stephen King masterfully build tension and explore the darker aspects of human nature. It can be fascinating to see how horror reflects our deepest fears and anxieties, prompting introspection.

Storytelling 85

Storytelling Collaboration Freelance Writer 85

Content Marketing Institute

NOVEMBER 1, 2024

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?

Media 82

Media Engineering Audience 82

Backlinko

OCTOBER 31, 2024

Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a r

SEO 82

SEO Content Storytelling Content Creator 82

Grammarly

NOVEMBER 1, 2024

With the holiday season coming up, it’s quite likely your work schedule is going to get a bit complicated. Between holiday events, vacations, and holiday closures, you may find yourself out of the office more often than you are the rest of the year—which is why you need an out-of-office message for your holiday break. Out-of-office messages are automated email responses that let others know you’re unavailable.

Writing 78

Writing Communication Management Projects 78

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Jane Friedman

OCTOBER 31, 2024

Photo by Ivan Samkov Today’s post is by writer and editor Sarah Welch. Earlier this month, I painted our downstairs powder room. I had never painted a room before, but I was sick of the plain white, haphazardly decorated space, and it seemed like a good place to try something bold. As I was working, I realized I could draw a lot of parallels between painting the bathroom and writing a novel.

Writing 77

Writing Projects Writer Publishing 77

Content Marketing Institute

OCTOBER 29, 2024

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

Marketing 92

Marketing Content Audience 92

CopyBlogger

NOVEMBER 1, 2024

You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

Social Media 74

Social Media Media Publishing Publisher 74

Grammarly

OCTOBER 29, 2024

If you’ve been tasked with writing a speech, it’s easy to feel overwhelmed or unsure about how to get started. We get it; we’ve been there. Public speaking isn’t easy! But with the right tools, writing and delivering an effective speech isn’t difficult. Here’s a tip: Speech structure isn’t much different from an essay structure. Think of your speech as an essay you’ll speak aloud to the people watching.

Persuasion 83

Persuasion Writing Entertainment Storytelling 83

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Jasper

OCTOBER 30, 2024

Jasper doubled enterprise revenue and now has 850+ enterprise clients; launches Marketing Workflow Automation and 80+ AI Apps

Marketing 94

Marketing 94

Jane Friedman

OCTOBER 28, 2024

Over at LitHub—the established water cooler for the literary/MFA publishing crowd—bookseller Drew Broussard wrote a piece last week, Have You Purchased a Weirdly Low-Quality Paperback Book Lately? This May Be Why. The crux of his piece is that traditional publishers—the big ones in particular—are using print-on-demand to fulfill orders to deliver a crappy, overpriced product.

Warehousing 75

Warehousing Retail Publisher Publishing 75

Income Diary

OCTOBER 31, 2024

Kit is the email-first operating system for creators building a valuable business. The post Kit: The Best Email Marketing Tool appeared first on How To Make Money Online.

Marketing 76

Marketing Ads Website Post 76

Grammarly

OCTOBER 29, 2024

As a sponsor and participant at Gartner IT Symposium/XPo 2024 in Orlando, the Grammarly team had the unique opportunity to witness what’s shaping industries and organizations worldwide. From foundational model releases to immersive workplace experiences, one thing is sure—the hype cycle and hypotheticals are long gone. AI is here, and chief information officers (CIOs) will be at the helm of how the technology matures across their organizations.

IT 80

IT Sales Management Projects 80

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jasper

OCTOBER 31, 2024

Understanding ChatGPT unlocks a wide range of potential use cases, from marketing automation to customer support. Here’s everything you need to know.

Marketing 78

Marketing 78

Freelance Union

OCTOBER 29, 2024

The team at Solo Health is available to help you every step of the way, from the discovery phase through the plan establishment process. You can reach them via email at Support@hbgnow.com, Call/Text: (888) 655-4053, or you can pick a time and schedule a consultation virtually , or in-person every Wednesday at the Freelancers Hub. As a member of Freelancers Union, securing the right health coverage for 2025 is one of the most important decisions you’ll make.

Healthcare 73

Healthcare Medical Insurance Freelance 73

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Why? Because they’ll be able to find other roofing companies. But not you. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results.

SEO 67

SEO Agency Keywords Engineering 67

Grammarly

OCTOBER 30, 2024

A cliché, pronounced klih-SHAY , is a phrase that’s chronically overused to the point of being meaningless. You’ve heard and read them before. Clichés are phrases like “crystal clear” and “it is what it is.” They’re stock phrases that feel more like filler than effective text and, in most cases, can weaken the writing that uses them. You also might have heard phrases such as “that’s so cliché,” which is actually incorrect—and we’ll discuss why in this post.

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Text Writer Writing Media 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing