Contently

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

Brand 99

Brand Content Retail Utilities 99

Jane Friedman

OCTOBER 29, 2024

Today’s post is by author and editor-at-large of Writer’s Digest, Jessica Strawser. In big, defining phases of our lives, there are always little moments that stand out. The ones you can still vividly picture years later, when everything else about that time has blurred together. As writers, we recognize these as telling details— and it’s worth considering why they’re the ones with staying power.

Writing 106

Writing Writer Publishing Publishing 106

Ahrefs

OCTOBER 29, 2024

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

Marketing 82

Marketing 82

David Meerman Scott

OCTOBER 31, 2024

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

Content 62

Content Publishing Publishing Publisher 62

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

BKA Content

OCTOBER 29, 2024

Is Google Analytics Free? A Quick Breakdown of GA4 Google has various tools to help with digital marketing, and it can be hard to understand the differences and details of each. For example, is Google Analytics free, or do you have to pay for some features? Over 44 million sites have used the platform, which means it must be worth investigating. Get a quick overview of this tool and how you can try it out.

Search Engine Optimization 52

Search Engine Optimization Insurance Consulting Digital Marketing 52

AIIP

OCTOBER 31, 2024

By Arthur Weiss Every 25-30 years, a new technology emerges that transforms infopreneurship. In the late 1960s and early 1970s, online databases such as Dialog, LexisNexis, and CompuServe emerged. Twenty-five years later, in the late 1990s, the Internet, particularly the World Wide Web, transformed the landscape – and to be successful, infopreneurs had to become… Read More » The post AI Apps for Infopreneurs appeared first on AIIP Connections Blog.

Blogging 178

Blogging Blog Post 178

Rachelle Gardner

OCTOBER 29, 2024

Happy release day to debut author Amber Wardell ! BEYOND SELF CARE POTATO CHIPS addresses the toxic self-care culture that tells women bubble baths and Botox are the route to happiness and fulfillment. Though these types of self-care can fill us up in the moment, they cannot provide long-lasting nourishment. They are empty calories—the potato chips of self-care.

Post 130

Post 130

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketing 112

Marketing Content Content Marketing 112

Ahrefs

OCTOBER 31, 2024

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.

Keywords 110

Keywords SEO 110

Jane Friedman

OCTOBER 30, 2024

Photo by Dennis Anderson on Unsplash Today’s post is by writer, editor, and book coach Jennifer Landau. According to writer Jessica Ciencin Henriquez, many effective personal essays follow a three-part structure: breaking point, back story, resolution. This format works well for memoir, too. When writing your memoir, you begin at the point when something in your life has shifted and can no longer be ignored.

Writer 96

Writer Publishing Publishing Publisher 96

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Contently

OCTOBER 31, 2024

You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.

Engagement 95

Engagement Marketing Content Social Media 95

Grammarly

OCTOBER 30, 2024

A cliché, pronounced klih-SHAY , is a phrase that’s chronically overused to the point of being meaningless. You’ve heard and read them before. Clichés are phrases like “crystal clear” and “it is what it is.” They’re stock phrases that feel more like filler than effective text and, in most cases, can weaken the writing that uses them. You also might have heard phrases such as “that’s so cliché,” which is actually incorrect—and we’ll discuss why in this post.

Text 96

Text Writer Writing Media 96

Ahrefs

OCTOBER 29, 2024

Don’t worry—I’ve done the hard work for you and trawled the internet to curate, vet, and categorize 58 affiliate marketing statistics for your delectation. Ok—let’s jump straight in.

Marketing 100

Marketing 100

CopyBlogger

NOVEMBER 1, 2024

You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

Social Media 90

Social Media Media Publishing Publishing 90

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Content Marketing Institute

OCTOBER 30, 2024

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

Sales 91

Sales Content IT 91

Grammarly

OCTOBER 30, 2024

Your brand personality is more than a collection of fonts, colors, logos, and messages. It’s how you bring those elements together in a way that’s unique to your business. A clear brand identity and recognizable tone of voice make your brand memorable and build customer loyalty. Ninety percent of customers expect consistent interactions across channels—and that starts with a consistent tone of voice.

Brand 95

Brand Communication Writing Style Creativity 95

Backlinko

OCTOBER 31, 2024

Quality SEO content keeps readers glued to the page. The key? Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. In this guide, you’ll learn how to use my QRIES framework to: Create content that naturally aligns with Google’s quality standards Build authority that naturally attracts backlinks Scale quality content production First, a r

SEO 88

SEO Content Storytelling Content Creator 88

Freelance Writing Jobs

OCTOBER 31, 2024

Horror and thriller literature captivates readers with its ability to evoke fear and suspense. While I’m not a fan of the genres (yeah, I’m a wuss), there’s something to be said about how authors like Stephen King masterfully build tension and explore the darker aspects of human nature. It can be fascinating to see how horror reflects our deepest fears and anxieties, prompting introspection.

Storytelling 85

Storytelling Collaboration Freelance Writer 85

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Content Marketing Institute

NOVEMBER 1, 2024

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?

Media 89

Media Engineering Audience 89

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. The trick is effectively integrating AI into the workplace.

Content Marketing 94

Content Marketing Marketing Storytelling Content Creation 94

Jane Friedman

OCTOBER 31, 2024

Photo by Ivan Samkov Today’s post is by writer and editor Sarah Welch. Earlier this month, I painted our downstairs powder room. I had never painted a room before, but I was sick of the plain white, haphazardly decorated space, and it seemed like a good place to try something bold. As I was working, I realized I could draw a lot of parallels between painting the bathroom and writing a novel.

Writing 84

Writing Projects Writer Publishing 84

Jasper

OCTOBER 31, 2024

Understanding ChatGPT unlocks a wide range of potential use cases, from marketing automation to customer support. Here’s everything you need to know.

Marketing 93

Marketing 93

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Content Marketing Institute

OCTOBER 29, 2024

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

Marketing 89

Marketing Content Audience 89

Grammarly

OCTOBER 29, 2024

If you’ve been tasked with writing a speech, it’s easy to feel overwhelmed or unsure about how to get started. We get it; we’ve been there. Public speaking isn’t easy! But with the right tools, writing and delivering an effective speech isn’t difficult. Here’s a tip: Speech structure isn’t much different from an essay structure. Think of your speech as an essay you’ll speak aloud to the people watching.

Persuasion 96

Persuasion Writing Entertainment Storytelling 96

Freelance Union

NOVEMBER 1, 2024

Have additional questions about the CTA? Get them answered in our webinar on November 6th: [link] The Corporate Transparency Act (CTA), which went into effect on January 1, 2024, has significant implications for freelancers and all business owners. This new regulation requires most businesses to report information about their owners to the U.S.

Freelance 79

Freelance Finance Management Engagement 79

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Why? Because they’ll be able to find other roofing companies. But not you. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results.

SEO 76

SEO Agency Keywords Engineering 76

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jane Friedman

OCTOBER 28, 2024

Over at LitHub—the established water cooler for the literary/MFA publishing crowd—bookseller Drew Broussard wrote a piece last week, Have You Purchased a Weirdly Low-Quality Paperback Book Lately? This May Be Why. The crux of his piece is that traditional publishers—the big ones in particular—are using print-on-demand to fulfill orders to deliver a crappy, overpriced product.

Warehousing 79

Warehousing Retail Publishing Publishing 79

Grammarly

OCTOBER 31, 2024

Sound is one reason the traditional English language is complex—it includes potentially confusing elements such as homophones and silent letters. In English writing, some letters have only a single sound, but the sound represented by most letters depends on its context. This makes English words challenging to spell and difficult to pronounce. Phonetic spelling can be a helpful tool for learning how to say words that aren’t pronounced the way they’re spelled.

IT 92

IT Communication Writing Blogging 92

Freelance Union

OCTOBER 29, 2024

Freelancing is an enticing career path that offers flexibility and independence, allowing individuals to choose their projects and set their schedules. However, this freedom can also lead to the temptation of overcommitting, resulting in stress and burnout. As a freelancer, finding a balance between attracting new clients and managing your workload effectively is essential.

Freelance 80

Freelance Utilities Projects Collaboration 80

Buffer

OCTOBER 28, 2024

Let me guess. You've got big marketing dreams but a not-so-big budget? I've been there. After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get results without breaking the bank.

Digital Marketing 78

Digital Marketing Marketing Social Media Search Engine Optimization 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing