Content Marketing Institute
NOVEMBER 15, 2018
“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Once a radical idea (despite its historical roots), the concept of replacing one-sided information pushes with two-way conversations and relationships with audiences is now commonplace with marketing teams.
Jeff Goins
NOVEMBER 13, 2018
Have you ever been afraid to share something special about you? Our guest has, but her journey has shown her how to overcome that fear and stand beautiful in her uniqueness. Chloe Howard joins us on The Portfolio Life to talk about being born different, and what happened to give her the strength and courage to speak her truth.
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Moz
NOVEMBER 15, 2018
Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!
The Daily Egg
NOVEMBER 16, 2018
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the. The post How to Write Killer Sales Copy (And See If It’s Working) appeared first on The Daily Egg.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
NOVEMBER 12, 2018
Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads.
ProBlogger
NOVEMBER 15, 2018
The post 10 Tips to Help You Land a Job as a Freelance Blogger appeared first on ProBlogger. This post is based on Episode 185 of the ProBlogger podcast. Whether you’re looking to become a full-time blogger, want to supplement your blogging income, or simply want to make a bit of money to support your own blog as it grows, finding a paid blogging job can help you go further, faster.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
NOVEMBER 16, 2018
Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities
Content Marketing Institute
NOVEMBER 14, 2018
? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowes
ProBlogger
NOVEMBER 12, 2018
The post 269: How Rowan Grew His Pinterest Following to More Than 300,000 in Two Months appeared first on ProBlogger. How a Blogger Uses Pinterest to Boost His Following. Welcome to the final episode of our Blogger Breakthroughs series. Today we share a story from Rowan Sims, Digital Photography School writer and ProBlogger podcast listener. Rowan’s also a landscape and travel photographer who uses his blog to teach readers how to improve their photography, as well as share his photo adven
Moz
NOVEMBER 13, 2018
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
NOVEMBER 13, 2018
From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and far more skeptical of the ways we capture and use data.
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