Sat.Jul 11, 2020 - Fri.Jul 17, 2020

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6 Things to Improve Your Content Performance

Content Marketing Institute

High-performing content is good for your brand and for your readers. But how do you create it? Here are six steps to go from “just OK” to high-powered, massively successful content. Continue reading → The post 6 Things to Improve Your Content Performance appeared first on Content Marketing Institute.

Content 145
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The Fastest (and Cheapest) Way to Beat Your Competition

Neil Patel

If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site.

Keywords 145
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Core Web Vitals: The Next Official Google Ranking Factor - Whiteboard Friday

Moz

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.

Text 81
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5 Best Places to Find a Premium Domain Name for Sale

ThemeIsle

A premium domain name can serve as a powerful online marketing and branding tool for your business. However, to increase your chances of finding a quality web address, it’s important to know where to look. The post 5 Best Places to Find a Premium Domain Name for Sale appeared first on Themeisle Blog.

Sales 57
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How to Perfect the One-on-One Interview

Content Marketing Institute

Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers. Continue reading → The post How to Perfect the One-on-One Interview appeared first on Content Marketing Institute.

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9 Ways to Grow Your Blog Faster

ProBlogger

The post 9 Ways to Grow Your Blog Faster appeared first on ProBlogger. This post is based on episode 246 of the ProBlogger podcast. As you may well know, I started blogging back in 2002. And over the years I’ve tried all sorts of things to grow my blogs and make them more profitable. Some of them worked. Some of them didn’t. And some seemed to work really well to begin with, but ended up being more of a hindrance than a help.

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Who Should Be at the Center of Your Sales and Marketing Alignment?

Content Marketing Institute

Sales and marketing team alignment requires them to put the buyer first. Explore what indicates alignment success. And learn to craft buyer personas that work for sales and marketing using only five insights. Continue reading → The post Who Should Be at the Center of Your Sales and Marketing Alignment? appeared first on Content Marketing Institute.

Sales 140
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Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media. Continue reading → The post Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap] appeared first on Content Marketing Institute.

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Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts

Content Marketing Institute

You feel pressure to fill your editorial calendar. You ponder the how, who, and what that will produce results. You’re not alone. To help, we share ideas from our five most popular recent articles on content planning. Continue reading → The post Get It Together: Try the Ideas in the 5 Most Popular Content Planning Posts appeared first on Content Marketing Institute.

Editorial 125
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Introducing the Moz API for Google Sheets

Moz

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API.

SEO 69
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

Moz

Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon.

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Introducing the Moz API for Google Sheets

Moz

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API.

SEO 67
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Introducing the Moz API for Google Sheets

Moz

Posted by DaveSottimano We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API.

SEO 66
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That's a Wrap: MozCon Virtual 2020 Day Two Recap

Moz

Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value.

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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value.

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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value.

article thumbnail

Core Web Vitals: The Next Official Google Ranking Factor - Whiteboard Friday

Moz

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy, Moz fans.

Text 63
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

Moz

Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon.