Content Marketing Institute
OCTOBER 22, 2020
Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading → The post The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More) appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 17, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Think back to the last time you saw one of those giant, clunky fax machines sitting around. It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by any means. It’s actually very much alive.
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Freelance Magic
OCTOBER 23, 2020
Today, I’ve got a great post for you from fellow freelancer Nathan all about finding freelance clients on Twitter. His personal story is a great reminder that clients can be found anywhere… Have you ever wondered how you can make money off Twitter as a freelance writer? Well, you should think of using Twitter to find leads if you haven’t done so in the past.
Moz
OCTOBER 22, 2020
Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
OCTOBER 20, 2020
More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading → The post How to Catch and Keep a Journalist in Content Marketing appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 17, 2020
Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!”. “Pay only $5 for 500 followers.”. “Increase your Instagram following by 25% at shockingly low rates!“. See? Tempting. But let us warn you – don’t give in. These shortcuts are never worth it.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
OCTOBER 18, 2020
Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this
Content Marketing Institute
OCTOBER 21, 2020
Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model. Continue reading → The post How to Measure the Value of Your Subscribers appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 19, 2020
LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on LinkedIn? In this guide, I’ll show you how to use LinkedIn Stories and share strategies you can start implementing today.
Adam Connell
OCTOBER 23, 2020
Want to level up your SEO? Need to find the right tool to help you but not sure which search engine marketing tools to choose? In this post, I’m going to give you a primer on some of the most popular SEO tools on the market. This isn’t your typical ‘best of’ style list… I’ll.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
OCTOBER 20, 2020
Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, fur
Content Marketing Institute
OCTOBER 19, 2020
Google introduced the rich FAQ snippet on its search results pages. Learn what it is, how it works, and how you can take advantage of the top-of-the page search content feature. Continue reading → The post What to Know About Google’s FAQ Rich Snippets appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 22, 2020
Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.
Fat Stacks
OCTOBER 22, 2020
Traditionally, we are taught that a noun is a word or part of a speech (other than a pronoun) that identifies places, people, or things.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
OCTOBER 19, 2020
Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.
Content Marketing Institute
OCTOBER 23, 2020
October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week. Continue reading → The post Fun, Fright, and Better Event Video Fill October [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
OCTOBER 23, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website. In order to get your website online, you will need a domain name and a web host.
Contentwriting
OCTOBER 20, 2020
Content and design team from the digital marketing agency has to make the marketing plan and manage the process of content creation right from ideation to production, to outreach and promotion. The post How to Frame Content Strategy for Online Marketing appeared first on SEO and Content Writing Services.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Words Matter by Wix
OCTOBER 20, 2020
Homophones are words that sound the same, but are spelled differently and have distinct meanings. These types of terms can cause confusion for people learning the language and native speakers alike. Today I’ll dive into to and too —a classic example of a homophonic dilemma in the English language. "To" is a multi-purpose preposition used to express a direction, a limit, a purpose or a result.
ProBlogger
OCTOBER 22, 2020
The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger. This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try something new. And you’re just about to buy the domain name for it. But now you’re hesitating, because you still haven’t decided whether your new blog should have a personal brand or a business brand.
Neil Patel
OCTOBER 18, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.”. Regardless of what you call them, choosing the best merchant service isn’t easy. The “best” one is the one that is right for your specific business, and each of the following services offers particular features that may work for one company, but
Contentwriting
OCTOBER 19, 2020
Powerful Motivators in Direct Marketing Copy As a marketer, you need to market the products and services by using various methods and techniques. One thing you have to keep in mind that no sales copy will sell without, the powerful motivators in direct marketing copy. Whatever the method or technique you use to craft sales copy, you have to follow. The post Motivators in Direct Marketing Copy |Content writing-Blog appeared first on SEO and Content Writing Services.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
OCTOBER 18, 2020
Local SEO sounds cool and all but can it really help you scale your business in 2020? The quick answers to these questions are Yes and Absolutely. Now the more in-depth answer depends on what your business needs. Do you sell offline? Are you looking to double the customers that walk in your store, office, workplace? Then Local SEO is what you must focus on.
Neil Patel
OCTOBER 21, 2020
Ripoff Report is a popular website that claims to give consumers recourse if they are scammed on the internet. But what if the tables turn, and your legitimate business is listed? What course of action can you take? How Ripoff Report Listings Can Impact Your Business. According to reputation management best practices , you should claim all the online listings you can, including local directories, social media , and authoritative sites such as government and educational domains.
Neil Patel
OCTOBER 21, 2020
Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns. Half of those surveyed also listed a lack of strategy or personnel as yet another reason they weren’t moving forward with marketing automation.
Neil Patel
OCTOBER 20, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. HR is confusing. And the legal ramifications of doing something wrong… are huge. There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
OCTOBER 19, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Running an agile team effectively is nearly impossible without the right software. But agile project management tools can make your life much easier. It’s the best way to collaborate with your team, manage changing tasks, and keep track of various projects at scale.
Neil Patel
OCTOBER 23, 2020
You’re experiencing slight pain in your chest. So you visit a general care physician who performs a series of quick tests. Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail. This is a fairly common practice in medicine. You start seeing a general practitioner, and when things go beyond their expertise, you go to a specialist who has the knowledge as well as equipment to handle your situation better.
Neil Patel
OCTOBER 20, 2020
Your analytics should tell you everything. Tools like Google Analytics are incredibly valuable for businesses. Once you’re setup, you’ll have everything you need to analyze your performance data properly. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems. They’re not getting the kind of value they need.
Neil Patel
OCTOBER 21, 2020
Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. I understand the feeling when you see that number creeping up. But the problem is that numbers can be misleading. After all, how high is too high, really?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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