Sat.Jul 30, 2022 - Fri.Aug 05, 2022

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Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Content Marketing Institute

Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first.

Marketing 119
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Private Cloud Vs. Public Cloud

Quick Sprout

Private and public clouds are types of deployments for cloud computing. While public clouds are accessible to any company or individual who wants to use their resources, private clouds are hosted and used by only one organization. Determining the best solution for your cloud computing needs depends largely on the size of your organization and the complexity and flexibility you need.

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The Writing Habits That Impress Content Managers and Editors

CopyBlogger

Writing habits often baffle non-writers. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and. Continue Reading. The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger.

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Whose Job Is It Anyway? Calling on Different Others to Join in Our Work

AIIP

By Connie Clem “The founding of Dialog by Roger Summit ushered in an era of innovation and hope for information professionals. In every information era, we wish for the cutting-edge technologies that will propel us forward. However, what we need now are not new technical variations, but the development of an expanded community. To do… Read More » The post Whose Job Is It Anyway?

IT 83
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Content Marketing Institute

Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers.

Content 119
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LLC Vs. Nonprofit

Quick Sprout

If you’re starting a company, you may be wondering what kind of business entity to form. Two common options for business owners (or prospective business owners) who want to create a company that serves a social purpose are the LLC and the nonprofit. LLCs and nonprofits offer some key advantages for this kind of business. But there are also some important differences between the two business structures that you should understand before making a decision about which one is right for your com

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How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Marketers are always on the lookout for new inspiration to engage their audiences. And that inspiration can strike from anywhere. Enter the latest content muse: Apple TV+ character Ted Lasso. If you’re not familiar, Ted is an American college football coach who leads the losing English Premier League football (aka, soccer, to Americans) team AFC Richmond.

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How To Write an Exceptional White Paper for Your B2B Brand [Examples]

Content Marketing Institute

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails.

Brand 116
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Now Is the Best Time to Start

David Meerman Scott

Late last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.

Writing 83
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By: 6 key resources to help improve your writing - Website Packages

Grammar Girl

[…] Grammar Girl […].

Website 100
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Historical Optimization: 3 Tactics To Get Your Organic Traffic Growing Back

CoSchedule

SEO is a long-term game. Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months. How? Historical content optimization is the answer.

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11+ Things To Do To Make Your LinkedIn Newsletter a Big Success

Content Marketing Institute

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.

IT 137
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Solent Power Knowledge Hub

Creative Little World

Having met at an Entrepreneurs Circle networking and business planning session, Paul asked me for help with writing blog articles for his website for his business, Solent Power. This was more than writing a few blog posts, we use researched titles and headlines based on what questions Solent Power’s target audience is asking. Fully optimised with keywords throughout, these blogs are creating a knowledge hub on Solent Power’s website Example snippet from Solent Power's Knowledge Hub.

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By: Writing that Works: 7 Golden Rules for Successful Writing in Any Genre - Author Weekly

Grammar Girl

[…] Grammar Girl […].

Writing 100
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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It’s Probably Time to Update Your Website Content

iWebContent

A potential client found your website. Great job! However, the goal is to keep them there long enough to sell your products or services. You’re not going to do that without website content that sizzles. That’s where our expert writers come in to “wake up” your content. Click here for more info. The post It’s Probably Time to Update Your Website Content first appeared on iWebContent.

Website 52
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Try These 5 YouTube Video Tips and Watch Your Results Improve (or Not)

Content Marketing Institute

Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.

Promotion 104
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How to Write Great Case Studies to Support Sales — Webinar Takeaways

Pronto Marketing

Are you struggling to convert web visitors and sales leads? Watch our webinar recording or read further to discover how effective case studies can help boost sales for your business. See and Download Our webinar slides. Download our case study outline template. How to Build a Convincing Case Study A case study is a great way to show potential clients the benefits of your product or service.

Sales 52
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By: 13+ Podcasts for College Students (FAQs) | 2022 - School & Travel

Grammar Girl

[…] Listen Here […].

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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What’s Going On With Instagram? An Expert’s Analysis of the Changes (and Changes to Those Changes.)

Dr. Rissy's Writing and Marketing

Instagram is going through a major phase of changes. Over the last couple of months, they have tested a trial-and-error method where they showcase different updates to different people in an attempt to figure out which works best. You may have experienced unusual dips and rises in your engagement and reach numbers, and they are likely the result of these changes.

Agency 52
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Writing Sample Examples: How To Make Each One Count

The Write Life

Regardless of what type of writer you are, you are bound to come across times you will need to submit relevant writing sample examples. Whether you need a writing sample to include with a book proposal to a publisher, you are crafting a writing sample to apply for a job , or you are sending writing sample examples for a graduate school application, it is an art to be able to write the perfect piece when it counts.

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

Having an editorial content strategy is key for the growth of your blog, website or brand this year. There are good and bad habits you should form when It comes to blogging. It’s important that your content be researched so that it fits your brand and your audience naturally. This takes strategy. I’m going to cover the definition of a digital content strategy, why you need it and how to put a solid plan in place for growth.

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Joanna Arnett Executive Wellbeing Website Copywriting

Creative Little World

Joanna approached me to write the copy for her new website, launching her psychological coaching and yoga therapy services for busy tech professionals. Joanna had a clear target audience for her executive wellbeing services. Stressed out individuals and teams close to burnout in the technology industry. Having worked for many years in this industry herself, Joanna knew the pain and challenges of working in a busy tech environment, and is now taking her knowledge gained from her coaching and yoga

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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10 Questions to Include in a Copywriting Client Questionnaire

Freelance Writing Jobs

Using a copywriting client questionnaire is an essential step of the client onboarding process and something that should never be skipped. Writing copy for a client has its challenges, and when you start working with a new client, you’ll want to get all the information you can about who the clients are and what they value. A questionnaire can help the copywriter figure out what the client needs.

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Link Building: Definition, Importance, Qualities, & Ideas

CoSchedule

Wondering if link building is still relevant in SEO? Out of the 200 ranking factors in the Google algorithm, link building is counted as one of the top 8 factors. This fact itself proves how vital link building is for your website. Now you must be wondering what makes link building so valuable for SEO. Let me explain. When a website links back to your site, it signals to Google that your content is valuable.

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How to Use AI Keyword Research to Grow Your Blog (2022 Checklist and Guide)

Bramework

Using AI keyword research and analysis are core components of content marketing and blogging success. If done right, SEO (search engine optimization) can drive a higher conversion rate to your website. Who doesn’t want a higher conversion rate? Today I will dive into the wonderful world of SEO keyword research, analysis and implementation. With this ultimate guide and keyword research checklist, I will help you with the tools, techniques and tips to get your keywords seen across the web an

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Workplace Cleaning Solutions (WPCS) Knowledge Hub

Creative Little World

I had the pleasure of meeting Catherine at our Entrepreneurs Circle meeting. Catherine was rightly excited by the concept we were learning from Marcus Sheridan’s book ‘They Ask You Answer’ In short, find out what your audience are asking and answer those questions on your website. Creating a Knowledge Hub to provide answers to questions is the ideal way to get your website ranking on Google for those terms your audience are searching for.

Concept 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Questions to Include in a Copywriting Client Questionnaire

Freelance Writing Jobs

Using a copywriting client questionnaire is an essential step of the client onboarding process and something that should never be skipped. Writing copy for a client has its challenges, and when you start working with a new client, you’ll want to get all the information you can about who the clients are and what they value. A questionnaire can help the copywriter figure out what the client needs.

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Get Your First 1000 Readers: Here’s Your Step by Step Plan

ProBlogger

The post Get Your First 1000 Readers: Here’s Your Step by Step Plan appeared first on ProBlogger. Photo by delfi de la Rua on Unsplash. By ProBlogger Writing Expert Ali Luke. Has your blog got a grand total of three subscribers? (You, your test account, and your mum?). Maybe you’ve got a little bit further than that. You’ve got 10 or 20 or 50 readers signed up to read your posts or your newsletter.

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Why You Shouldn't Hyphenate -ly Adverbs

Grammar Underground

You can hyphenate two words that modify another, like a loose-knit group , if it aids understanding. But don't do it with an ly adverb, like a loosely defined term. The reason: The ly clearly shows the relationship between the words. The post Why You Shouldn't Hyphenate -ly Adverbs first appeared on Grammar Underground with June Casagrande.

Copy 40
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7 B2B and B2C Case Study Examples to Model Your Content After

Brafton

Check out these seven case study examples for content marketing inspiration.

Content 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.