Neil Patel

AUGUST 27, 2019

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.

Keywords 112

Keywords Landing Page Digital Marketing SEO 112

Content Marketing Institute

AUGUST 26, 2019

Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content as easy to use as possible. Continue reading → The post Successful Content Is Ridiculously Easy to Use appeared first on Content Marketing Institute.

Content 111

Content Keywords Content Marketing Marketing 111

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines.

Keywords 71

Keywords Blog Blogging Engineering 71

Content Marketing Institute

AUGUST 27, 2019

Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and resources to help. Continue reading → The post 5 Actions Backed by Research to Improve Your Content Marketing appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Content IT 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

AUGUST 28, 2019

Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content Marketer of the Year. Continue reading → The post Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist) appeared first on Content Marketing Institute.

Content 102

Content Communication Content Marketing Marketing 102

Content Marketing Institute

AUGUST 29, 2019

How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Continue reading → The post No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist) appeared first on Content Marketing Institute.

Content 101

Content Sales Content Marketing Marketing 101

Moz

AUGUST 29, 2019

Posted by BritneyMuller You've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there gathering dust. Isn't there something else you can do with content that's clearly proven its worth? As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top

Content 61

Content Long Form Content Text SEO 61

Moz

AUGUST 25, 2019

Posted by RuthBurrReedy Ruth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited! When you’re onboarding a new SEO client who works with a lead generation model, what do you do?

Sales 51

Sales Agency SEO Lead Generation 51

Moz

AUGUST 26, 2019

Posted by MiriamEllis “To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher. A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting.

Construction 51

Construction Food Brand Agency 51