Neil Patel
FEBRUARY 18, 2020
* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.
Content Marketing Institute
FEBRUARY 19, 2020
Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute.
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Jeff Goins
FEBRUARY 17, 2020
This week, my first ghostwriting project, The Successful Speaker , comes out. This was a collaboration with Grant Baldwin, the leading expert on what it takes to build a successful speaking business. It was a lot of fun, but what I didn’t expect was how much it would make me a better speaker. For more information on The Successful Speaker , visit www.speakerbookbonus.com.
Moz
FEBRUARY 20, 2020
Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Text Mercato
FEBRUARY 18, 2020
If you haven’t done it before, content writing can be quite intimidating and overawing at times. In this digital age, where Google algorithms rule the internet - website owners have placed huge importance on quality and value added content for their audience. That calls for SEO rich content and new freelance content writers are more lost than ever.
Content Marketing Institute
FEBRUARY 17, 2020
The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading → The post 6 Things You Should Stop Doing to Content [Tools] appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
FEBRUARY 20, 2020
A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Conversion Rates Rise appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 21, 2020
This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute.
Moz
FEBRUARY 16, 2020
Posted by MiriamEllis. How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address?
Text Mercato
FEBRUARY 18, 2020
Who doesn’t love flexible working hours? Add to that the idea of no travel and a comfortable working space where you don't even have to leave your bed, and you are all set for the new freelancing trend. Although a new kid on the block, freelancing is rapidly changing the concept of working to include a non-stringent office space where people can earn money by doing what they love.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Text Mercato
FEBRUARY 18, 2020
How many times do you find yourself torn between quality or quantity of content writing? Quality always supersedes quantity, and there is no two ways about it. But, to be able to create quality content in large quantities is no easy task! Professional writers understand the importance of consistent content flow in the industry and practice this on a daily basis.
Text Mercato
FEBRUARY 18, 2020
Are you tired of working with content spinners in the name of content writers? Let’s face it, there is no dearth of content online. Someone, somewhere may have already written about what you think is a “brand new” idea indeed. So, what you usually do is, in point of fact a spin-off from a resource research. But, the difference lies in the presentation of the same idea.
Text Mercato
FEBRUARY 18, 2020
Wouldn’t you want to speed up the process of writing and editing drafts for your blogs? What if you had more tools to assist your writing tasks so that you could spend less time and still create high-quality content? A content writer today has it harder than ever before thanks to the plethora of different platforms that he/she can write on. In the presence of stiff competition for your readers' attention, you are best off taking all the help you can get to help you hone your content
Text Mercato
FEBRUARY 18, 2020
At what point in your business do you decide to hire a content writing agency? How do you decide which one to choose? Why do you feel the need to have one at all? Let’s start with why! Why do you even need a content writing agency ? While weighing your options for creating content to meet your business goals, don’t slip up on the benefits of outsourcing your workload.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Text Mercato
FEBRUARY 18, 2020
Online content marketing and sharing is the go-to way for any company in today’s extremely competitive world and has been so for the last few years. However, simply choosing the internet as your medium of choice will definitely not guarantee you any success with branching out to new customers and expanding your business. There are certain factors to be kept in mind when publishing your content online and here we are going to discuss some of the most important ones. 1.
Text Mercato
FEBRUARY 18, 2020
Content marketing is anything but a linear path! Beginners and professionals alike are bound to make mistakes from time to time – the only difference is the quality and quantity of mistakes one makes! Yes, you heard that right! Every mistake that you make in an online marketing campaign can act as a stepping stone in your second one. Well, that’s one way to look at it.
Text Mercato
FEBRUARY 18, 2020
We bet you have plenty of articles and blogs on your website at the moment which could be doing better but are not! They are not ranking well on search engine results pages (SERPs), they don’t yield you enough traffic, and subsequently they don’t contribute to total conversions! Let’s stop there for a minute and think about it – what can you do about it?
Text Mercato
FEBRUARY 18, 2020
Whether you are a website owner, digital/content marketer or even a professional content writer, you know that constantly creating original, engaging and optimized content for your website or blog can be quite challenging. Coming up with ideas, writing articles, figuring out how to optimize them and where to promote them is a lengthy process that can demotivate people from frequently posting content on their websites or blogs.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Text Mercato
FEBRUARY 18, 2020
Did you know, nearly 64% of B2B digital marketing professionals outsource content writing to freelance writers and agencies! Why do you think that is? These days, higher number of businesses are reaching out for freelance content writing services than ever before. Whether it is to save time or the lack of an in-house content writing team, outsourcing content services has proved beneficial to businesses on some level or the other.
Text Mercato
FEBRUARY 18, 2020
Content writing is one of the most effective forms of marketing out there and there is no two ways about it. Easy on the pocket and effective enough to build a loyal customer base for businesses - article writing and SEO writing have become highly sought-after skills in the digital era. But, with the increasing demand in content guess what else is soaring?
Text Mercato
FEBRUARY 18, 2020
What is the goal of your content writing strategy ? To increase your search engine rankings To get more traffic to your website To engage more with your audience If you answered with the same reasons, you are clearly missing something. The supreme objective of any content writing strategy is to increase conversions/sales and contribute to the total revenue of your business.
Text Mercato
FEBRUARY 18, 2020
According to a content marketing research in 2017, on an average as close to 40% of the marketing budget is allocated to content marketing. Now, these are not small figures we are talking about here! Over 60% of companies use this budget to outsource content writing services by hiring a content writing agency or working with freelance content writers.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Text Mercato
FEBRUARY 18, 2020
How many times do you walk away from your desk while writing content online? Contrary to popular belief, content writing is not everyone’s cup of tea and not everyone can do justice to it. It is common for even professionals to fumble from time to time, let alone beginners who feel immense amount of pressure avoiding making dumb mistakes. Making mistakes is inevitable, but not repeating the same mistakes again and again is completely in your hands.
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