Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Neil Patel

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

SEO 111
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How to Create a Better Distribution Plan to Get Your Content Seen

Content Marketing Institute

Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on the essentials and resources to help. Continue reading → The post How to Create a Better Distribution Plan to Get Your Content Seen appeared first on Content Marketing Institute.

Content 111
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How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.

SEO 86
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What to Sell Online? 5 Steps to Pick the Perfect Ecommerce Niche

ThemeIsle

Struggling with what to sell online? If you’re planning to launch an ecommerce store, finding the perfect niche for your store is the first step in your journey. To discover a niche that works best for you, you can start by identifying some products you’re passionate about that have compelling brand potential. It also helps. The post What to Sell Online?

Brand 52
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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The Most Important Lesson Learned at Content Marketing World

Content Marketing Institute

The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success. Continue reading → The post The Most Important Lesson Learned at Content Marketing World appeared first on Content Marketing Institute.

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Discover the Secrets to Successful Content Creation

Content Marketing Institute

An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this tutorial. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.

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The Weekly Wrap: How to Go Off Script AND Stay in Compliance

Content Marketing Institute

This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know. Continue reading → The post The Weekly Wrap: How to Go Off Script AND Stay in Compliance appeared first on Content Marketing Institute.

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E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation , Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

Medical 54
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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate.

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Do I Need a Website for My Business? 10 Reasons Why the Answer is Yes

ThemeIsle

If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one? Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website. Ten reasons why. The post Do I Need a Website for My Business?

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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An Agency Workflow for Google My Business Dead Ends

Moz

Posted by MiriamEllis. There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you worry over what to do, fearful of making a wrong move that could get a client’s listing suspended or adversely affect its rankings or traffic.

Agency 49