Elna Cain
JANUARY 13, 2023
Have you been hearing a lot about AI and AI writing tools? ChatGPT is here, and everyone is going bonkers on Twitter. Wherever you look, it’s on Youtube, Medium, and Google! The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not.
Kayleigh Moore
JANUARY 12, 2023
In this new era of AI-powered writing tools , I’ve been thinking a lot lately about quality when it comes to writing. Are we generally satisfied with “done, and good enough”? Or are there still publications and organizations out there dedicated to producing top-notch, highly researched, funny, culturally relevant writing? The latter is a LOT of work.
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The Idea Logical Company
JANUARY 9, 2023
I was very pleased with my post of last week, about how my friend Ed Rogoff could possibly self-publish a book about health called “Scary Diagnosis” better than it would be delivered to the public by a professional publisher. I put it up. My subscribers got it by email. And then Google put a big bright red WARNING screen on my site saying “malware here, don’t go!
Neil Patel
JANUARY 8, 2023
Getting looks but no sales? Let’s turn those window shoppers into buyers – and at a high rate. Use conversion rate optimization to get the most of every dollar spent on PPC. Hit the sweet spot for what persuades the greatest number of your visitors to take action. My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Elna Cain
JANUARY 12, 2023
Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. While most content writers write for businesses to boost their online presence, other sectors, such as the medical and legal industries , will also hire content writers.
CopyBlogger
JANUARY 12, 2023
I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just. Continue Reading. The post 20 Evergreen Content Examples That Produce Lasting Results appeared first on Copyblogger.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Quick Sprout
JANUARY 12, 2023
Do I recommend it? Yes! SiteGround is a great web host for websites of all sizes. . SiteGround is one of the most popular web hosting services out there—and for good reason. They offer hosting options and plans suitable for a wide range of websites and businesses. Small personal websites, business websites, and large ecommerce sites alike can all use SiteGround.
Ahrefs
JANUARY 11, 2023
In the rest of the article, I’ll explain why and how. Going forward, we’ll differentiate between two kinds of keywords. The primary keyword, also called the target keyword, is the main topic of a page.
Contently
JANUARY 11, 2023
Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not.
Grammarly
JANUARY 10, 2023
When you write, clarity should be one of your top priorities. This is the case for every type of writing. Clear writing that makes its point or purpose unmistakable and provides the reader with the appropriate amount of detail is strong writing. The opposite of clear writing is vague writing—something every reader has experienced and every writer should avoid.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Credible Content
JANUARY 11, 2023
PASTOR copywriting framework explained. Different frameworks are used in copywriting. It may not be apparent to the readers, but most successful copywriters use one or another framework to craft their copies and make the right impact. One of the frameworks is P.A.S.T.O.R. Bust before that, Why should you use a copywriting framework? Why use a copywriting framework.
Melanie Saxton
JANUARY 10, 2023
Does your sci-fi novel need editing? This past January 2nd, the world celebrated National Science Fiction Day — a reminder that 2023 is a brand new year for launching sci-fi books. This particular genre is one of my favorites. I started devouring Ender’s Game and The Hitchhiker’s Guide to the Galaxy in the 1980s, and later Dune (published in 1965) and Mary Shelley’s Frankenstein , a classic in both horror and sci-fi published in 1818.
Write Freelance
JANUARY 7, 2023
Creating your first freelance invoice can be challenging and confusing at the same time. What’s the best freelance invoice format? What should you include in an invoice as a freelancer? When should you send the invoice to ensure you can get paid for your hard work as quickly as possible? . It can be tempting to just open a Word document and create an invoice from scratch.
Elna Cain
JANUARY 7, 2023
As a freelance writer, you are probably always looking for ways to improve your skills. Have you ever thought about reading? Reading is an amazing way to develop the skills you need to make you a better writer. It gives you the opportunity to observe successful writers and helps you learn more about writing. Just as musicians listen to music and artists attend art shows, writers need to read in order to evolve their skills!
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Contently
JANUARY 13, 2023
$16.4 billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice. For some, social media and influencers may replace search as a primary source for product research.
Melanie Saxton
JANUARY 10, 2023
Your autobiography or memoir may benefit when you add vintage letters from ancestors or colleagues from a past era. Universal Letter Writing Week spans from January 8-14, 2023, and reminds us all that handwritten missives capture sentiments and style that should never be lost to time. Abe Lincoln’s Letter to His “Great and Good Friend,” Pope Pius IX.
Content Marketing Institute
JANUARY 13, 2023
A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023?
Jane Friedman
JANUARY 11, 2023
Photo by Caleb Oquendo. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Written Word Media. The author marketing hub – Written Word Media makes effective book marketing easy for authors.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Jasper
JANUARY 13, 2023
Sticking to writing best practices ensures you create content that’s powerful and communicates ideas effectively. Here are 11 writing best practices to follow.
Ahrefs
JANUARY 12, 2023
In this guide, you’ll learn how to get some serious SEO value from Keyword Planner. Google Keyword Planner is free. All you need is a Google Ads account to use it. To set one up, go to ads.google.
Content Marketing Institute
JANUARY 9, 2023
Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.
Blogging From Paradise
JANUARY 10, 2023
(Updated 1-10-2023) Blogging for a living is fun, freeing, fulfilling and rewarding. Do you want to blog full time from home? […].
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
CopyBlogger
JANUARY 10, 2023
Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. Continue Reading. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger.
Freelance Union
JANUARY 12, 2023
On Thursday, January 5th, The Federal Trade Commission (FTC) rolled out a proposal to prohibit employers from implementing non-compete clauses that limit workers’ freedom to explore opportunities. In the freelance context, a non-compete agreement forbids you from engaging in direct or indirect competition with your client for a fixed period of time, doing similar work for someone else, and starting your own business that could compete with the client.
Content Marketing Institute
JANUARY 12, 2023
Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.
Grammarly
JANUARY 12, 2023
Where and wherein may look and sound similar, but in reality they have different meanings. In fact, wherein can be another way of saying in which. But how do you know when to use each? Here, we’ll go over the definitions of where , in which , and wherein , explain the differences between the three, and let you know when you should use one over the others.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Hacker
JANUARY 12, 2023
We’re officially there with AI, friends. We’re at a crossroads where my 11-year full-time career in content marketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. It’s touched me, and millions of others. It’s adapt or die. AI is exploding into every industry; the AI market itself is projected to rocket from $387.45 billion in 2022 to $1,394.30 billion in 2029 at a CAGR of 20.1%.
The Hoth
JANUARY 9, 2023
If you Google any major company right now (Amazon, Facebook, etc.), what’s known as a ‘knowledge panel’ will appear on the right-hand side of the search engine results page (SERP). . It will contain a brief paragraph describing who the company is and what they do, as well as other important information. But why should you care about knowledge panels?
Content Marketing Institute
JANUARY 10, 2023
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
David Meerman Scott
JANUARY 10, 2023
A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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