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This is shocking! I discovered that the true answer to how much new freelance writers make remains low – $10/hour. Writers are struggling financially, and I think I know why. And even though the report was done a few years ago, I suspect the low rate remains today. It’s not as easy as saying it’s because of AI taking over or that, collectively, businesses just don’t want to pay for writing.
Photo by Giulia Bertelli on Unsplash Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on March 8 for the online class The Heart of Story. The great Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.
Blindfold a dozen marketers. Ask them to describe the guiding principles of a case study. You’ll hear the same answers again and again. Make the customer the hero of the story. Follow a recognizable format — something like problem, solution, results. Back up your claims with evidence, be it a quote, data point, or anecdote. So why are persuasive, wallet-opening case studies so darned rare?
If you’re anything like me, you’re not at your most impressive when you look in the mirror each morning. This is all fine and normal, so long as you don’t mix “morning you” with “professional you”. And yes, it matters a great deal that you create a quite separate professional persona. As a freelance writer I have gone to considerable trouble to position myself as a true expert.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Right now, you’re probably feeling threatened. Maybe you want to give up freelance writing before you even start. Why this feeling? It’s all about generative AI, and you are worried if freelance writing is safe from AI now and in the future. I hear ya! The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be.
First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.
First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.
It’s hard for freelancers to maintain a high level of visibility. For the most part, our clients and prospects think about us only when they need us. Day-to-day, their attention is more likely to be focused internally, on their own company and colleagues. How do we get around this? What steps can we take to become more visible? How can we stay top of mind?
Today’s post is by writer and literary consultant Grace Bialecki ( @GraceBialecki ). On a recent freakishly warm February day, I walked to the library in high spirits. The reckless sunshine had banished winter’s gray and my hopes for spring were budding as I floated up the building’s stone steps. Outside the reading room, I made my usual stop at the “Pay What You Will” book cart.
In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple ways to measure impact on how your SEO performs.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
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Photo by Markus Spiske on Unsplash Today’s post comes from Book Architecture ’s Stuart Horwitz and Madison Utley, the team behind the Independent Editor Podcast. There, they provide concise, experience-based answers to the most pressing questions around making a living as a freelance editor. There are only three things you need to be a great independent editor: talent, effort, and experience.
Today, writing blogs is one of the most commonly used marketing strategies to give a boost to your website traffic. But it was not the case earlier as blogs came into existence some years back in the early 1990s. In the beginning, people mostly used blogs as online diaries to share their day-to-day experiences. However, in later years, blogs came to be used as a platform for writing about food, music, news, politics, and even business.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Did you know that 96% of businesses don’t make it to the 10-year mark ? Now, I haven’t celebrated my decade-iversary yet, but I have made it to seven years. I’m getting pretty close. But one thing I’ve learned in that time is that it’s not all sunshine and rainbows. With seven years of experience under my belt, I can totally see why so many businesses fail or decide not to continue on.
If you wonder why you need a blogger, there are plenty of good reasons to invest in one. Business blogging (done right) feeds the search engines and draws traffic to your site. It’s an important part of your marketing strategy. Your keyword-rich, optimized web copy helps your site be found by online customers. Hard-Working Websites Have Hard-Working Blogs In a competitive market, a stagnant website does very little except act as a placeholder for your business.
Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. That’s according to the 206 marketing leaders who responded to the survey.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Transfer your domain easily by signing up with GoDaddy and centralize all your domains in one place. Right now, you can transfer a domain for as low as $9.99 and get free registration for a year. Get started today. There are many reasons you might want to transfer a domain. Maybe your web hosting plan has gone up, or you don’t like the support your host is giving.
There is no better person than a Realtor to write housing market books. True, economists and the financial sector report on the real estate market from their particular lenses, but the experts in the trenches are brokers and real estate professionals. These types of books don’t need a heavy word count. They can be written in a series and updated as needed as the real estate market (and interest rates) continue to fluctuate and adjust.
Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
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No more than a few years ago, most freelancers would get their gigs from dedicated platforms, referrals, return clients, and of course, brands approaching them for an offer. Project-based, contract-based, or long-term, these collaborations may have varied in format, but the substance is the same: freelancers were often treated as external workers who don’t play a key role in the company culture.
I learned a lot by writing the article below, and it brought to mind the need for more current and clarifying reverse mortgage books. These mortgages are not what I initially thought. They can be a useful method for tapping home equity for certain homeowners who are 62 years of age and older. If you are a professional in the home lending market and specialize in reverse mortgages, consider the value of reverse mortgage books.
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
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The time to write home preparedness books is now! If you are a subject matter expert on the topic, consider putting together a manuscript on disaster prevention, safeguarding the home, and what to do when the worst happens, such as natural or manmade emergencies. These types of books are not only helpful to audiences but also help propel your marketing initiatives.
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Los Angeles freelancers just got new protections from their City Council! Last Friday, the city of LA adopted new legislation which secures legal rights and protections for freelancers. The new law stipulates that any contract of $600 or more between a worker and an employee must be in writing, and containing a date by which the worker must be paid.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
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