Freelance Union

JULY 23, 2024

Answer our survey about how A.I. has impacted your freelancing here: [link] As artificial intelligence rapidly transforms industries across the globe, freelancers, who make up a significant portion of the modern workforce, are at the forefront of a seismic shift in the labor market. While AI continues to advance, it is crucial to understand its impact on freelance work, address the concerns freelancers have, and advocate for necessary regulations to protect your rights and livelihoods.

Freelance 113

Freelance Freelance Copywriting Utilities Copywriter 113

ContentWriters

JULY 24, 2024

To drive site performance, you need high-quality content that boosts site authority, offers an optimal user experience, and is efficient to manage. Topic clusters are an excellent strategy that can help you achieve that and more. This article explores how your brand can leverage this strategy. What Are Topic Clusters? At a high level, topic clustering connects related pieces of content using overlapping themes, expanding a brand’s digital real estate while maintaining a strong, SEO-friendl

SEO 105

SEO Content Search Engine Optimization Keywords 105

Grammarly

JULY 25, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Below, we’ll go over seven marketing communication trends every marketer should know about.

Communication 96

Communication Marketing Storytelling Social Media 96

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.

Website 107

Website SEO Search Engine Optimization Architecture 107

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Ahrefs

JULY 22, 2024

In fact, you should combine them for greater effectiveness in your marketing. Two main reasons: 1.

Content Marketing 130

Content Marketing SEO Marketing Content 130

Content Marketing Institute

JULY 22, 2024

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

126

126

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.

Editorial Team 80

Editorial Team IT Marketing Finance 80

Ahrefs

JULY 22, 2024

Ups and downs, peaks and troughs.

SEO 121

SEO Blog Blogging 121

Content Marketing Institute

JULY 24, 2024

Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.

Projects 121

Projects Content Marketing Content Marketing 121

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some. This is for a variety of reasons: Not-so-perfect accuracy: Sometimes, the paraphrased or summarized content is not as accurate or coherent as expected Word choices: When paraphrasing, Quillbot sometimes uses difficult words, whic

Content Creation 86

Content Creation Copy Text Creativity 86

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Grammarly

JULY 23, 2024

By now, business leaders know that having a robust enterprise AI strategy is not just an option; it’s a necessity. Artificial intelligence (AI) offers unprecedented opportunities for innovation, efficiency, and a competitive advantage in today’s market that leaders cannot let pass. However, you’ll only realize the potential of AI if you successfully integrate it throughout your business operations.

Text 105

Text Utilities Communication Education 105

Ahrefs

JULY 22, 2024

In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients.

SEO 115

SEO 115

Content Marketing Institute

JULY 26, 2024

Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will tracking really remain a thing in the future? Let’s talk.

Marketing 120

Marketing IT 120

Jane Friedman

JULY 25, 2024

Photo by Nubelson Fernandes on Unsplash Today’s post is by Maggie Langrick , publisher at Wonderwell Press. Writing takes an enormous amount of discipline, even for the most dedicated and productive writers. For those living with ADD/ADHD, it can be especially challenging. The hallmark symptoms of ADHD such as impulsivity, distractability, and difficulty sitting still can all undermine the focus and consistency required for writing.

Writer 103

Writer Electronics Creativity Social Media 103

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

David Meerman Scott

JULY 22, 2024

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.

Marketing 98

Marketing 98

Grammarly

JULY 26, 2024

Does your vocabulary need a boost? After losing a game or two of Scrabble, you may find yourself wishing your linguistic library had more flavor. Fortunately, it’s pretty simple to expand your vocabulary by focusing on words you already know and learning their opposites! Opposite words, or antonyms , are complementary threads that add depth, contrast, and nuance to our words and ideas.

Concept 100

Concept Communication Storytelling Education 100

Content Marketing Institute

JULY 25, 2024

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.

Management 111

Management Marketing Content Content Marketing 111

CopyBlogger

JULY 25, 2024

Service businesses are excellent for generating cash flow, but they can be difficult to scale and require extensive client communication. Continue Reading The post What Are Productized Services? Strategy And Examples appeared first on Copyblogger.

Communication 99

Communication Post 99

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Write Out Loud

JULY 20, 2024

Plus, POV examples from literature Continue reading on Write Out Loud »

Writing 100

Writing Storytelling 100

Freelance Union

JULY 23, 2024

Freelance writing is freeing because you can work from anywhere and set your own schedule. However, great opportunity also brings great responsibility. Your favorite Netflix series may tempt you to tune in, your phone just pinged and those household tasks aren’t going to do themselves. You must overcome these distractions and productivity roadblocks to achieve the satisfaction of a job well done by the end of the day.

Freelance 98

Freelance Social Media Creativity Writer 98

Content Marketing Institute

JULY 23, 2024

Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.

Creativity 110

Creativity IT 110

BKA Content

JULY 22, 2024

SEO for HVAC Contractors: How-To Guide for 2024 Search engine optimization is vital to help your HVAC contracting business stand out from your competition. It does this by improving your visibility in search results when local customers look for HVAC services. Learning SEO for HVAC contractors leads to more calls and clicks. In this guide, we’ll teach you how to enhance your site and drive more local traffic.

Contractor 98

Contractor SEO Search Engine Optimization Insurance 98

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Backlinko

JULY 26, 2024

Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024. Click for a specific section: General Blogging Statistics Benefits of Blogging Statistics Blogging Content Statistics AI Adoption in Blogging Statistics General Blogging Statistics 76% of B2C marketers claim to have

Blog 80

Blog Blogging Social Media Blogger 80

Freelance Writing Jobs

JULY 23, 2024

There’s a line drawn between general content writing and more specific niches (e.g., PR writing , news writing, and even health insurance writing ). However, nothing can be more difficult than legal writing due to the nature of its content. Legal writing is often deep and complex, but it doesn’t always have to be difficult to read. Whether creating legal briefs, contracts, or policies, you must turn complicated ideas into simple ones.

Concept 96

Concept Proofreader Writing Insurance 96

Make a Living Writing

JULY 22, 2024

Want to make money from home as a freelance writer? That’s the goal, right? Work in your pajamas. Be your own boss. Make your own schedule. Being a freelance writer is a great career and lifestyle, but it’s also hard work. And scammers know it. If you have a writer website or social presence as a freelance writer, prospects aren’t the only people checking you out.

Freelance 96

Freelance Recruitment Banking Writing 96

Freelance Union

JULY 25, 2024

A 529 plan is one of the most popular savings plans for education savings for good reason: it can provide tax-free investment growth and withdrawals for qualified education expenses. However, there are some other important uses and caveats that you may be able to take advantage of in your freelance business. This is especially true if you live in New York State, because the rules for 529 plans differ from the federal rules as we delve into below:  First some facts about what you can and can

Education 95

Education Freelance Finance IT 95

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Blogtrepreneur

JULY 26, 2024

There’s something about hardwood floors that truly makes a space feel much more comfortable and welcoming, but the catch is that they need meticulous cleaning and maintenance. This can be tricky, especially because of how delicate hardwood is as a material, but it’s definitely possible to keep your floors clean and beautiful with the right cleaning method.

IT 64

IT Blog Blogging 64

Brafton

JULY 24, 2024

Standing out in a crowded market is no easy task, especially as competition intensifies. Fortunately, thought leadership content can be your game-changer. By highlighting the brilliance and expertise of your top thinkers, you can elevate your brand and build a loyal, engaged audience that recognizes your company’s value in the industry. Thought leadership content not only showcases your knowledge but also keeps your audience coming back for more.

Content Creation 64

Content Creation Content Education Social Media 64

Ben Settle

JULY 26, 2024

One of my favorite “marketing” books is called: “Mail-Order Mysteries” The author, pop-culture historian Kirk Demarais, goes through some 150 products he bought from direct response comicbook ads back in the 60s, 70’s, and 80’s. Everything from authentic laser-gun plans, x-ray specs, and even 7-foot-tall monsters with glow-in-the-dark eyes… to 100 Toy Soldiers in a Footlocker… to Count Dante’s World’s Deadliest Fighting Secrets… to Hypno-Coins, Life-Size Monsters, Sea Monkeys, Soil From Dracula’

Engagement 52

Engagement Copy Ads Sales 52

Freelance Union

JULY 26, 2024

This post is provided by our partner, Opolis. Get employment tools normally reserved for traditional “employees” like legitimately premium health coverage, high-quality retirement plans, semi-monthly paystubs, annual W2s, tax compliance, and more with Opolis:  [link] As a freelancer, managing your own finances and taxes can be a daunting task.

Freelance 74

Freelance Finance Banking Management 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing