Enchanting Marketing

NOVEMBER 15, 2022

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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Transportation Storytelling Food Text 243

Melanie Saxton

NOVEMBER 16, 2022

Horton Hears a Who Photo by Chris Koehn of Chrissy Cakes & Bakes in Montgomery, TX Installed: 2013 Sculptor: Leo Rijn Book: Horton Hears a Who! Author/Illustrator: Dr. Theodor Seuss Geisel Location: Everman Park. My sister, Chris Koehn, is a baker and confection ary artist and bases a lot of her cake decorating on familiar cartoon and children’s book characters.

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Writing Entertainment Social Media Projects 130

Ashleyn Writes

NOVEMBER 15, 2022

I am a firm believer in testimonials — but it wasn’t always that way. I had to learn the hard way that you need social proof, but I was always a bit too apprehensive to ask for it. . But Today Ashlyn wants to shake Past Ashlyn’s shoulders and ask her, “What’s the harm in asking?!” The worst people can say is no…and the best is that you’ll get an awesome review. .

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Copywriter Copywriting Creativity Management 130

Jane Friedman

NOVEMBER 17, 2022

Photo by Nikolaos Dimou. Ask the Editor is a column for your questions about the editing process and editors themselves. It’s a place to bring your conundrums and dilemmas and mixed feelings, no matter how big or small. Want to be considered? Learn more and submit your question. This month’s Ask the Editor is sponsored by Legacy Launch Pad’s Bestselling Book Bulletin.

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Storytelling Editorial Writer Publishing 138

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Enchanting Marketing

NOVEMBER 15, 2022

Reading sometimes feels magical to me. A good text transports me to a different world. A thriller makes me live through the protagonist’s fears and triumphs. A good memoir lets me feel the author’s feelings, experience their struggles, and understand how they make their life choices. I feel enriched and connected. Even a good sales pitch makes me imagine how a product would make my life better, making me more eager to click Buy.

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Transportation Storytelling Food Text 233

Content Marketing Institute

NOVEMBER 16, 2022

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

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Manufacturing Content Marketing Marketing Content 135

Jane Friedman

NOVEMBER 16, 2022

Today’s post is by author Catherine Baab-Muguira ( @CatBaabMuguira ). In preparing to tell you that you don’t need a huge personal “platform” to get a publishing deal, I feel like a missionary about to knock on your front door, all aquiver with zeal and broad-shouldered with conviction. Like, Hi there, friend! Have you heard the good news? It’s true.

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Audience Social Media Publishing Publishing 138

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. That’s where we come in. If you’re a copywriter, blogger, or any type of freelance writer who wants to earn a full-time or part-time income doing what you love, this definitive, A-to-Z guide will he

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Content Marketing Institute

NOVEMBER 17, 2022

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.

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Audience Projects Content Marketing Marketing 127

Quick Sprout

NOVEMBER 16, 2022

As a manager, scheduling employee shifts is likely one of your most tedious and time-consuming tasks. That’s where employee availability forms come into the picture. These forms are a vital asset for any business employing shift workers. Considering how time-intensive planning employee work schedules are, the clear and concise format of employee availability forms brings more structure, reducing shift scheduling headaches. 1.

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Management Food Freelance Sales 125

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

NOVEMBER 14, 2022

Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Nov. 30, for the online class Powerful Prologues. “Always avoid prologues!”. “Agents hate prologues.”. “Readers won’t read a prologue.”. The advice in the writerly ether concerning prologues is vast and … well, not varied. Most of it revolves around telling authors simply, “Don’t.”.

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Storytelling Engagement Writer Media 137

Ahrefs

NOVEMBER 14, 2022

Here are all the ones we’ve shared in 2022 so far: SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year Learn how Ryan Durani grew a property site from zero to 300-400 clicks per day.

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Marketing SEO 123

Content Marketing Institute

NOVEMBER 18, 2022

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project.

Construction 122

Construction Projects Creativity Content 122

Quick Sprout

NOVEMBER 18, 2022

Paylocity is an online payroll and HR service that helps to simplify the payment processes of any-sized business in any industry. Paylocity goes beyond traditional software by combining payroll and HR, creating an all-in-one solution with functions in workforce management, talent, and benefits. Paylocity offers flexible solutions with top-tier support, making it easy to automate processes and enhance employee and workplace connections.

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Utilities Finance Management Collaboration 124

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

NOVEMBER 15, 2022

Photo by Kelly Sikkema on Unsplash. Today’s post is by author, editor, and book coach Julie Artz ( @julieartz ). Download her Tent Pole Scenes Outline template (discussed below). Years ago, author Jen Malone mentioned in an #mglitchat discussion that she sends out a rough-form synopsis to critique partners during planning stages with the expectation not that they’d heavily critique it, but that they could ask 10–12 “what if” brainstorming questions to get her creative juices flowing.

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Concept Creativity Writer Communication 129

Grammarly

NOVEMBER 17, 2022

The holidays are upon us, which means it’s time to write a holiday card or end-of-year note to your family, friends, and colleagues. You’ve picked the perfect design or photo and created your mailing list, but now you’re stuck on what to write. Maybe you’re overthinking it or wondering about proper holiday card etiquette. Even though they don’t need to be long, these holiday messages can sometimes be challenging.

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Writing Communication Ads Blogging 122

Ahrefs

NOVEMBER 13, 2022

We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category or keep reading for our top SEO statistics.

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SEO 135

Blog Tyrant

NOVEMBER 17, 2022

Are you wondering how to sell videos online? Then, check out this tutorial where we show you how to sell videos with WordPress. It only takes 5 easy steps! The post How to Sell Videos Online with WordPress (Step-by-Step) appeared first on Blog Tyrant.

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Blogging Blog IT Post 118

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Quick Sprout

NOVEMBER 16, 2022

Many businesses use biweekly or bimonthly payroll cycles to compensate their employees. For the most part, employees get paid twice a month with both methods, but each has several key differences that determine if it works well in a given company or industry. Bimonthly and biweekly payments differ mainly in their payroll processing timing. However, finer details, like efficiency and the types of employees you have, will affect which one you choose.

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Insurance Management Freelance Sales 118

Grammarly

NOVEMBER 14, 2022

Compound words are when two or more words combine to form a new single word or a phrase that acts like a single word. There are three different types of compound words in grammar: open compound words with spaces between the words ( ice cream ), closed compound words with no spaces ( firefighter ), and hyphenated compound words ( up-to-date ). While compound words are a part of everyday communication, figuring out whether to use spaces, hyphens, or neither can get confusing.

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Communication Engineering Writing Blogging 119

Ahrefs

NOVEMBER 17, 2022

This is why many people turn to buying backlinks. But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money?

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IT 118

CopyBlogger

NOVEMBER 17, 2022

Whether you’re a beginner blogger looking to write for clients or yourself, blogging is one of the most fun, versatile. Continue Reading. The post Everything a Beginner Blogger Needs to Know for 2023 appeared first on Copyblogger.

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Blogger Blogging Blog Writing 118

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Quick Sprout

NOVEMBER 15, 2022

Sterling is a background check company specializing in criminal history checks, identity verifications, and drug and health screenings. Completing more than 95 million background checks annually, Sterling ensures that you can build a foundation of trust and safety among your employees in any industry with its overall accuracy. Sterling offers a comprehensive background check solution for businesses of any size and promptly delivers the results you need.

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Recruitment Management Social Media Website 118

Grammarly

NOVEMBER 15, 2022

You may have noticed that we mention “good faith” and “bad faith” arguments somewhat regularly on this blog, especially in our posts on logical fallacies. Being able to distinguish between them makes you a more effective writer, reader, and debater. There’s a lot of nuance to good faith and bad faith definitions, so we’re going to give a clear overview of both.

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Persuasion Concept Editorial Education 115

Ahrefs

NOVEMBER 14, 2022

It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing content for any keyword.

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Keywords SEO Content IT 114

CopyBlogger

NOVEMBER 15, 2022

Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this. Continue Reading. The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProWritingAid

NOVEMBER 15, 2022

We've compiled a list of the best Black Friday deals for writers in 2022. With great offers from Fictionary, ProWritingAid, The Novel Factory, Self-Publishing School, Bookbaby, and more.

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Writer Publishing Publishing Publisher 107

Grammarly

NOVEMBER 18, 2022

The past continuous tense, also known as the past progressive tense, describes ongoing actions in the past, such as I was writing my research paper all night. It uses the same construction as the present continuous tense except with the past tense of the verb to be. What separates the past continuous tense from the past perfect continuous tense or even the simple past tense?

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IT Construction Communication Writing 111

Ahrefs

NOVEMBER 16, 2022

In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. Inbound marketing is a marketing strategy that aims to “pull customers in” with relevant and useful content.

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Marketing Content Content Marketing Post 111

The Hoth

NOVEMBER 15, 2022

The top result on Google receives nearly 32% of all clicks , and 75% of users admit to never scrolling past the first page of results. . These two statistics alone prove the need for search engine optimization, which is why companies spend more than $79 billion on SEO services each year. . Without a strong presence in the organic search, companies are missing out on tons of potential revenue, leads, and exposure to new audiences. .

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SEO IT Search Engine Optimization Brand Awareness 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing