Content Marketing Institute
MARCH 24, 2021
Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction. Continue reading → The post Know the Basics of Link-Building to Boost Your SEO appeared first on Content Marketing Institute.
Neil Patel
MARCH 22, 2021
Blogging has changed over the years. When I first started blogging, it wasn’t that competitive. You write an article… on pretty much anything… and you get some social shares. And then you would try to build links, but even if you weren’t great at link building you would still naturally generate more backlinks overtime. Just take a look at one of my first blog posts that I wrote on August 31, 2005.
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Arrant Pedantry
MARCH 22, 2021
Last semester I finally had the opportunity to do something I’d thought about for many years: teach a college class. I’d applied for a full-time teaching professor job before, but I’d been passed over in favor of someone with more experience. I’d also been approached about adjuncting before, but I passed up the opportunity because I was worried about how I’d manage teaching on top of a full-time job.
Moz
MARCH 23, 2021
Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
MARCH 22, 2021
We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading → The post 5 Fixes to Help Avoid Content Bottlenecks appeared first on Content Marketing Institute.
Neil Patel
MARCH 25, 2021
Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
MARCH 24, 2021
Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!
Content Marketing Institute
MARCH 25, 2021
They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.
Neil Patel
MARCH 24, 2021
Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, employees who regularly worked in the office may have a difficult time making the transition to exclusively working this way.
Grammar Underground
MARCH 22, 2021
Brad walked to the library, the post office and drove to the park. Faulty parallels are a very common problem. In the example above, we're erroneously suggesting "Brad walked to drove to the park." Here's how to prevent and fix this parallels gone wrong. The post Faulty Parallels first appeared on Grammar Underground with June Casagrande.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
MARCH 21, 2021
Posted by MiriamEllis Google must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding.
Content Marketing Institute
MARCH 23, 2021
You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute.
Neil Patel
MARCH 23, 2021
“Got skills? Sell ’em.”. This mantra has seen millions of freelancers turn to the internet and become location-independent. That’s not all. Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb , a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 million guests.
Grammar Underground
MARCH 22, 2021
“The road to hell is paved with adverbs.”. “When you catch an adjective, kill it.”. “Write with nouns and verbs, not with adjectives and adverbs.”. These three bits of writing advice, from experts Stephen King, Ben Yagoda and the team of Strunk and White, aren’t just their authors’. They’re pervasive in writing and teaching circles. The idea behind them is that “A totally scary and extremely mean-looking person hurriedly moved toward me” is a poor substitute for “Freddy Krueger lunged at me.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
MARCH 22, 2021
Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C'MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?!
Content Marketing Institute
MARCH 26, 2021
Bob Ross is back thanks to Mountain Dew. Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health. Continue reading → The post 3 Happy Little Content Marketing Examples (Feat. Bob Ross) appeared first on Content Marketing Institute.
Neil Patel
MARCH 23, 2021
Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Let’s begin!
ProBlogger
MARCH 25, 2021
The post Tips to Help You Manage Your Email appeared first on ProBlogger. This post is based on episode 147 of the ProBlogger podcast. Is email starting to suck up all your time? Dealing with emails can be a challenge at the best of times. But when you have a blog, and your traffic is starting to grow, it can quickly get out of hand. (I get thousands of emails every week.).
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Moz
MARCH 25, 2021
Posted by Cyrus-Shepard Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.
Neil Patel
MARCH 26, 2021
It’s a pay-to-play world. From social media to Google Ads , companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC).
Neil Patel
MARCH 25, 2021
By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. There are more than one billion users on TikTok , and the app is available in over 150 countries.
Neil Patel
MARCH 24, 2021
The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the music industry is growing at a healthy rate and has been every year since 2013.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
MARCH 22, 2021
What good is launching a new business if nobody knows about it? Millions of new businesses start every month, so distinguishing yourself from the competition can be a hefty endeavor. If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that.
Neil Patel
MARCH 26, 2021
Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. We’ll also dive into some of the best practices to keep in mind when running your contests.
Neil Patel
MARCH 22, 2021
With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. The problem? Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with.
Neil Patel
MARCH 26, 2021
What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
MARCH 22, 2021
Remember disposable cameras? Well, they’re making a comeback, but this time, it’s all online. It’s called the Dispo app. Dispo is essentially the disposable camera for the modern crowd. It’s fun, it’s authentic, and it’s causing a buzz around the internet. In fact, according to Axios, it is already valued at over $200 million and has raised over $20 million in funding.
Neil Patel
MARCH 25, 2021
American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent.
Neil Patel
MARCH 24, 2021
Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that provides a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is a suite of tools from Google that helps you track your site’s performance, find issues, and help your site rank higher in Google.
Neil Patel
MARCH 23, 2021
Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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