Jasper

OCTOBER 1, 2024

Understand the key elements of effective ad copy and you’ll be well on your way to crafting compelling ads that convert.

Ads 76

Ads Copywriter Copywriting Ad Copy 76

Adam Connell

OCTOBER 2, 2024

Planning your social media strategy but not sure where to start? I’ve got you covered. In this post, I’ll show you how to create a winning social media marketing strategy for any brand, in 12 simple steps. Your strategy will serve as the blueprint for all your future social media marketing activities. It’ll guide everything.

Social Media 95

Social Media Media Brand Marketing 95

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  And it's not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

Social Media 105

Social Media Media Writing Storytelling 105

AIIP

OCTOBER 1, 2024

By Eric Magill With October being National Cybersecurity Awareness Month, I wanted to provide some pointers for defending yourself and your clients against cyber-attacks. In 20 years as owner of a managed IT services business, I have learned this: The consequences of falling victim to such attacks can be devastating for SMBs when they don’t… Read More » The post The Importance of Cybersecurity Awareness for SMBs appeared first on AIIP Connections Blog.

Management 83

Management Blog Blogging IT 83

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

ContentWriters

OCTOBER 2, 2024

This article looks at what is included in SEO content services and the benefits they offer your business. A well-optimized website is akin to having storefronts on prime shopping streets in every major city. In fact, it’s even better and more targeted than that. Regardless of industry or ideal clients, your website can bring the exact people who want and need what you sell.

SEO 59

SEO Agency Content Content Creation 59

Blogging Wizard

OCTOBER 2, 2024

You may be familiar with the benefits of blogging for your business, but what are the benefits of blogging on the side as a hobby? In this post, we examine.

Blog 208

Blog Blogging Post 208

Freelance Union

OCTOBER 1, 2024

The Freelance Worker Protection Act, an iteration of “Freelance Isn’t Free”, was signed into law by Governor Gavin Newsom on September 28th, 2024. This legislation, which was authored by Senator Scott Wiener, provides protections for independent contractors who work for a hiring entity located in California.  Though freelancing represents a crucial part of California’s economy, the prevalent issue of non-payment remains, reflecting a growing need to protect this

Freelance 136

Freelance Contractor Professional Services Government 136

Ahrefs

SEPTEMBER 30, 2024

Here are the tips they shared and how to do them. How to do it Don’t try to do this manually. Use a WordPress plugin to automate it. Neither of these are expensive.

Marketing 124

Marketing IT 124

Grammarly

OCTOBER 3, 2024

Artificial intelligence (AI) is becoming critical in almost all aspects of professional life. It can help you complete tasks more efficiently and express yourself more creatively. One area of work in which AI can have a huge impact is in creating presentations. Many AI tools now exist to help presentations look more beautiful and communicate more effectively—all while cutting down on the time it takes to create one.

Copy 114

Copy Script Communication Creativity 114

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 114

Content Marketing Marketing Content 114

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Neal Schaffer

OCTOBER 1, 2024

No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect theme differentiates your branding from others and gives your platform a more polished look. With […] Top 15 WordPress Theme Detectors for Competitor Analysis appeared first on NealSchaffer.

Digital Marketing 108

Digital Marketing Website Brand Marketing 108

Ahrefs

SEPTEMBER 30, 2024

Here are the tactics they shared, how to do them, and tips for success. How to do it Let’s say you were doing this for MailChimp.

Brand 118

Brand IT 118

Grammarly

OCTOBER 2, 2024

Blogging can be an excellent way to accomplish business goals, from launching your business to reaching new customers. But after the excitement that comes with the decision to start a blog comes the inevitable moment when you realize that you now have to come up with an ongoing series of post ideas. Not only that, but they have to be engaging, fresh, and relevant to your ideal audience.

Blog 110

Blog Blogging Keywords Social Media 110

Content Marketing Institute

OCTOBER 4, 2024

Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.

105

105

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

OCTOBER 1, 2024

Today’s post is by Brian Rendell. Entering any new field is challenging but breaking into today’s writing profession is a daunting proposition. Publishers’ budgets are stretched, indie and traditional models appear to be colliding, AI is disrupting norms, and agents are overwhelmed with submissions. I recently set sail on these choppy waters, hoping to find a safe haven for my historical fiction manuscript-in-progress.

Writer 101

Writer Finance Creativity Publishing 101

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the differenc

Content Marketing 80

Content Marketing SEO Content Management System Marketing 80

Smart Blogger

OCTOBER 4, 2024

As a freelance writer, I’m always looking for ways to increase my income. And freelance proofreading has allowed me to make more money, while still doing work I love! In this post, I’ll give you all the answers you need to become a professional proofreader, whether you want to work online, remotely, be an employee, or freelancer — it’s your choice.

Proofreader 100

Proofreader Contractor Copy Editor Freelance 100

Freelance Union

OCTOBER 3, 2024

IRS Tax Tip 2024-81, Oct. 3, 2024 The Oct. 15 extension deadline to file taxes is fast approaching. Most taxpayers who requested an extension of time to file their 2023 tax return must file by Tuesday, Oct. 15, to avoid the penalty for filing late. The IRS urges people to  file electronically. Remember that an extension to file was not an extension to pay.

Electronics 99

Electronics Copy Finance IT 99

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Tina Dubinsky

OCTOBER 1, 2024

This humerous poem, about a car, was first published elsewhere on the web. It has had a few revisions over the year, mostly to refine the beat and rhyming scheme. Sometimes, poetry comes naturally to me in the moment. Othertimes, I have to examine and pay close attention to the rhymes, metre and alliteration. While. Read More The post A poem about a car appeared first on Tina Dubinsky Author.

Publishing 100

Publishing Publisher Publishing Creativity 100

Ahrefs

SEPTEMBER 29, 2024

The best illustration of this is that out of over 4.5M keywords that Zillow ranks for, bringing them an estimated 32.7M visits from search, the top keyword is “zillow”.

SEO 99

SEO Keywords 99

Grammarly

OCTOBER 1, 2024

Effective communication is crucial in any workplace. From project management to daily team interactions, communication is how we move work forward, collaborate, achieve business goals, and maintain positive workplace relationships. The benefits of effective business communication are vast. Internally, effective communication boosts employee satisfaction, improves relationships, increases productivity, and reduces stress.

Communication 98

Communication Collaboration Writing Style Concept 98

Content Marketing Institute

OCTOBER 2, 2024

What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.

Brand 94

Brand Content IT 94

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Jane Friedman

OCTOBER 3, 2024

Today’s post is by Jennie Case. When my essay, A Political Pregnancy , came out in The Rumpus, I was so frozen I spent most of the day stiff in a chair, the room swirling. It took a good week for me to unthaw, and nearly a year for me to share the piece publicly on social media. To be sure: I was proud of the essay, which explored my painful, conflicted responses to an unintended pregnancy during the 2016 election.

Writing 93

Writing Creativity Publishing Publisher 93

Ahrefs

SEPTEMBER 30, 2024

These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For example, people have been asking measurement-related questions since forever (e.g.

99

99

Grammarly

OCTOBER 3, 2024

During your academic career, you may be assigned to write a discursive essay. Structurally and tonewise, a discursive essay has a lot in common with other types of essays—but there’s one key difference. A discursive essay’s defining characteristic is that it presents both sides of a topic rather than supporting only one position. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is a discursive essay?

Writing 95

Writing Persuasion Text Education 95

Express Writers

OCTOBER 1, 2024

When making a sales pitch, you want to sound eager but not desperate, but you also don’t want to sound too indifferent. Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. It’s a strategic dance with Google’s search algorithm. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam.

Keywords 90

Keywords SEO Text Healthcare 90

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jane Friedman

OCTOBER 2, 2024

Photo by Book Hut Today’s post is by book coach Robin Henry. As noted in a previous post , 2025 is the 250th anniversary of Jane Austen’s birth. It’s worth taking a moment to think about what makes her novels stand the test of time. In my work with writers who are revising, we focus on six pillars of revision: Story Question, Structure, Cause and Effect, Character, Curiosity, and Language.

Writing 92

Writing Writer Creativity Publishing 92

Ahrefs

SEPTEMBER 29, 2024

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of questions hiring managers are asking.

Management 89

Management SEO 89

Grammarly

OCTOBER 4, 2024

Logistic regression is a cornerstone method in statistical analysis and machine learning (ML). This comprehensive guide will explain the basics of logistic regression and discuss various types, real-world applications, and the advantages and disadvantages of using this powerful technique. Table of contents What is logistic regression? Types of logistic regression Logistic vs. linear regression How logistic regression works Applications Advantages Disadvantages What is logistic regression?

Medical 93

Medical Healthcare Script Text 93

Blogging From Paradise

SEPTEMBER 30, 2024

Blogging about your life potentially seems like a good idea. People can relate to you, right? People may relate to you.

Blog 88

Blog Blogging 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing