Neil Patel
MAY 28, 2021
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here are some of the tips you need to know.
Content Marketing Institute
MAY 27, 2021
When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building. Continue reading → The post 6 Content Calendar Strategies That Work Better Than Waiting for Inspiration appeared first on Content Marketing Institute.
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Arrant Pedantry
MAY 25, 2021
Today through May 28, you can get 20 percent off everything at the Arrant Pedantry Store —just click the “Redeem” button on the blue bar near the top. Check out old favorites like Stet Wars and Battlestar Grammatica or newer items like Hwæt and Ask Me About the Great Vowel Shift (fair warning: people will actually ask you about the Great Vowel Shift if you wear this, so be prepared).
Moz
MAY 24, 2021
If you’re just getting started or lack the budget necessary for fancy tools, there are still many resources available. In this piece, we’re going to cover five of our favorite FREE Google tools, and how they can help you step up your SEO game.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
MAY 27, 2021
According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.
Content Marketing Institute
MAY 24, 2021
If you want to build a loyal and trusting audience consistently over time and believe by doing that you can accomplish your marketing goals. The Content Inc. model is for you. Continue reading → The post 7 Steps to Build a Successful Long-Term Content Model appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
MAY 28, 2021
We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.
Neil Patel
MAY 26, 2021
With more than a billion unique monthly visitors , Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you.
Content Marketing Institute
MAY 25, 2021
Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.
David Meerman Scott
MAY 25, 2021
There are many ways to reach an audience. Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. Another way is to build your own audience by creating content on your site or via social networks.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
MAY 25, 2021
Before you hire a company for your SEO needs, check out these must-know tips including where to find the right provider, what questions to ask, and more.
Neil Patel
MAY 24, 2021
You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.
Content Marketing Institute
MAY 26, 2021
If SEO is important to your brand, now is the time to improve the user experience. Starting in June, your Core Web Vitals (aka the user experience) will become a Google ranking factor. Not on the tech side? You still need to know this. Continue reading → The post Don’t Know Code? You Still Need to Know Google’s Core Web Vitals appeared first on Content Marketing Institute.
ThemeIsle
MAY 25, 2021
It all started with personal blogs, where every individual was writing about their own daily experiences. But the term “blog” exploded ever since, along with its usage. A lot of people now make money with their blogs, no matter if we’re talking about companies or independent professionals. So, in order to see how blogs are used nowadays, we compiled a list of the most popular types of blogs for you to analyze if you want to launch your own.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
MAY 26, 2021
MozCon Virtual 2021 is right around the corner! Read on to see what this year has in store, and don't forget to purchase your ticket!
Neil Patel
MAY 26, 2021
If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about what bots are and how you can put up some defenses to start protecting your website.
Content Marketing Institute
MAY 28, 2021
Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading → The post 3 Hair-Raising Content Marketing Stories to Read This Week appeared first on Content Marketing Institute.
Neal Schaffer
MAY 25, 2021
One thing I’ve talked a lot about lately is the importance of a well-run WordPress site along with my suggested WordPress tips and tricks. After all, nothing is worse than a website that runs slowly. If people are always waiting for the site to load, they may go elsewhere. Websites with effective caching capabilities have less demand on their servers, especially if they have many repeat visitors.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammar Underground
MAY 24, 2021
"An" is what you use instead of "a" when the word that follows starts with a vowel sound. But it's not always eays. The post Indefinite Articles 'A' and 'An' first appeared on Grammar Underground with June Casagrande.
Neil Patel
MAY 27, 2021
Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores.
ProBlogger
MAY 27, 2021
The post 12 Tips for Affiliate Marketing to Help You Monetize Your Blog appeared first on ProBlogger. This post is based on episode 51 of the ProBlogger podcast. This week’s post is all about affiliate marketing – one of the many ways you can make money blogging. I’ll tell you what it is and how it works, and then give you 12 tips you can use to earn more from this type of monetization.
Neil Patel
MAY 25, 2021
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Checking your subscriber count isn’t always easy, though.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Neil Patel
MAY 27, 2021
How do you maximize your exposure? If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. What you’re asking is which platforms offer massive traffic and have strong conversion rates. Now, imagine you’re a marketer for a local business. How do you maximize your exposure now? Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door.
Neil Patel
MAY 25, 2021
There’s no shortage of amazing images online, but that doesn’t mean you’re always going to find the original. So many images you find on blogs and other websites originated from somewhere else. While it may not seem like a big deal, it seriously pays to know how to find the original. Here’s how to find an image source quickly and easily. Why It Is Important to Find Image Sources.
Grammar Underground
MAY 24, 2021
Do you try to use good grammar? That’s great. Chances are your efforts pay off and you’re a better communicator as a result. But if you try too hard, your efforts can backfire. Grammar rules are based on common usage — the way people speak naturally. So it’s a paradox of language that the more you overthink your grammar and word choices, the more likely you are to goof up.
Neil Patel
MAY 24, 2021
Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as: com.co.org.io.co.uk.net.gov. The list goes on! Picking the right TLD is just as important as choosing the rest of your domain name.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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