Neil Patel

OCTOBER 22, 2019

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

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Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Learn what your peers are doing (or not doing) and what distinguishes the top performers. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

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Jeff Goins

OCTOBER 21, 2019

I've often wondered what would it be like to be a nomad and travel the world. I did this for a brief time in my early 20s and then stopped, and recently I've been falling back in love with travel. I’ve bumped into some really interesting people who have traveled the world. I've learned that travel is not so much about the places you go or the people you meet, but instead, it's about the person you become.

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Moz

OCTOBER 24, 2019

Posted by BritneyMuller Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

ThemeIsle

OCTOBER 21, 2019

When it comes to ecommerce, product reviews help you improve your visibility in search engines and convince prospective buyers to make a purchase. However, the problem that you might be facing is how to get customer reviews in the first place. Fortunately, there are some tactics you can use to get more customer reviews. For. The post How to Get Customer Reviews: 4 Tips That Really Work appeared first on Themeisle Blog.

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Content Marketing Institute

OCTOBER 24, 2019

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading → The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.

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Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months.

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Arrant Pedantry

OCTOBER 24, 2019

A little while ago, one of my coworkers came to me with a conundrum. She had come across a sentence like “Ryan founded the company with his brother Scott” in something she was editing, and she couldn’t figure out if “brother” should be followed by a comma. She’d already spent quite a bit of time trying to answer the question, but she was coming up empty-handed.

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Content Marketing Institute

OCTOBER 23, 2019

Advocating for content innovation takes a convincing presentation and a confident delivery. Take your business case to the next level with these tips for overcoming the pain of the pitch and getting the thumbs-up for your ideas. Continue reading → The post How to Make a More Confident, Compelling Case for Content Innovation appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 82

Content Marketing Institute

OCTOBER 21, 2019

Let’s do some keyword research for a real brand. Will the step-by-step process lead to a viable content opportunity for Wild Willies? It should help you identify the path to pages that bring rankings and traffic. Continue reading → The post Will This Real-Life Search Turn Up a Keyword Ranking Opportunity? appeared first on Content Marketing Institute.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Moz

OCTOBER 25, 2019

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren't able to answer in a follow-up Q&A.

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Content Marketing Institute

OCTOBER 25, 2019

This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya. Continue reading → The post The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day) appeared first on Content Marketing Institute.

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Moz

OCTOBER 22, 2019

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful.

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