Sat.Sep 12, 2020 - Fri.Sep 18, 2020

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Develop a Successful App with Help from an App Copywriter

Susan Greene

Create a mobile app that can help grow your business and revenue. 10 Steps to Developing a Mobile App. Determine a target audience. Create a wireframe. Write concise copy for each screen. Develop a consistent format. Consider the user experience. Do A/B testing of your app. Keep the app fresh via updates. Collect in-app feedback, make adjustments. Promote the app.

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These Content Marketing Rules Are Made to Be Broken

Content Marketing Institute

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond. Continue reading → The post These Content Marketing Rules Are Made to Be Broken appeared first on Content Marketing Institute.

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Best VPS Hosting Plans

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan.

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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Moz

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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What Is Affiliate Marketing? Beginner’s Guide for 2023

ThemeIsle

Affiliate marketing is one of the oldest ways for bloggers and online marketers to generate good revenue, and it still works effectively. We’ll explain what affiliate marketing is and we’ll share some tips that you can follow to start making money with affiliate marketing. The post What Is Affiliate Marketing? Beginner’s Guide for 2023 appeared first on Themeisle Blog.

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How to Get Your Content to Stick

Content Marketing Institute

Time fades away. Unforgettable messages endure. How? They’re made to stick, as Chip and Dan Heath noted in their marketing classic. Let’s look at five sticky tips along with examples so your content adheres better. Continue reading → The post How to Get Your Content to Stick appeared first on Content Marketing Institute.

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The Theory Behind Ranking Factors — Whiteboard Friday

Moz

Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab!

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Best Business Phone Systems

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations.

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A Comprehensive Guide to Pinterest SEO

Neil Patel

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine.

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The Best Website Builders (In-Depth Review)

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to use. Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Google Shopping Actions: How to Increase Product Visibility for Free

Neil Patel

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products.

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The Best CRM Software (In-Depth Review)

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Without customers, your business wouldn’t exist. I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. Because of that, it’s critical to understand how your customers behave and what they want from you.

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The 6 Best Digital Strategy Companies of 2020

Neil Patel

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference.

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How to Find Any Business Email Address

Neil Patel

The internet has made communication between businesses more accessible than ever. Collaboration and outreach can often be done with the touch of a button. But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Getting someone’s contact info doesn’t have to be a headache. Today, I’ll show you how to get anyone’s business email address and teach you how to follow up with them effectively.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Reinventing With Content: 3 Brands Find New Paths

Content Marketing Institute

What do you do when your usual business model can’t work? These three organizations turned to content marketing. One found a viral hit. One had fans clamor for more. And one may add a media brand to its business mix. Continue reading → The post Reinventing With Content: 3 Brands Find New Paths appeared first on Content Marketing Institute.

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4 Ways to Get the Most From Your Content Marketing Operations

Content Marketing Institute

Reliance on productivity tools can mask operational concerns that lead to low content quality and sub-par team performance. Focus on these four concepts to improve productivity, energize creativity, and stay focused. Continue reading → The post 4 Ways to Get the Most From Your Content Marketing Operations appeared first on Content Marketing Institute.

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Best HR Software

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Human resources can be a tough department to manage. From hiring to onboarding, employee scheduling, and HR compliance, there are dozens of responsibilities being juggled. What if an employee wants to view an old paystub? How does someone access information about their vacation days or benefits?

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11 Proven Ways to Increase Dwell Time

Neil Patel

Are you doing everything you can to rank for a specific keyword? Are you struggling to get on even the first page, much less the top? Here’s the thing: there’s a good chance you are making a ton of mistakes that sends users back to the SERP. After developing hundreds of high-ranking pages, I’m here to show you the role dwell time plays in ranking and how you can increase it.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Best Business Insurance

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Every business needs insurance. Depending on your business type and industry, some of you will need more protection than others. Without insurance, you could be liable for potentially hundreds of thousands or even millions of dollars.

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An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]

Content Marketing Institute

The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now. Continue reading → The post An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap] appeared first on Content Marketing Institute.

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What Shifts in Product Demand Mean for SEO

Moz

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy.

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The Best VoIP Phone Services (In-Depth Review)

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best VoIP phone services create exceptional customer experiences. And exceptional customer experiences work wonders for your bottom line. Imagine this: a potential customer calls the sales number listed on your website. Six states away, a personal cell phone rings.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o