Neil Patel
JULY 2, 2021
Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s like a mysterious black box, and very few people know exactly what’s inside. However, the good news is that search engines are actually pretty easy to understand.
Content Marketing Institute
JULY 1, 2021
An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading → The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.
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Kristi Hines
JULY 1, 2021
Do you want to improve your resume? The right design can help your resume stand out from the other applicants when searching for freelance writing jobs. In this post, you’ll find resume templates for Microsoft Word, Google Docs, Canva, and websites! Resume Templates. Canva – Over 1,400 high-quality resume templates Envato – Over 7,900 resume templates for Adobe Illustrator, Adobe Photoshop, and Microsoft Word Microsoft – Free and premium resume templates for Microsoft Word My R
Nick Ursborne
JULY 1, 2021
Hopefully, you pay a lot of attention to writing your headlines. I do. I typically go through several drafts until I’m reasonably happy with a headline. Headlines are important, because a good one captures attention and inspires people to start reading the body text. Bad headlines don’t. Truth be told, I’m a bit of a headline nerd. I created an entire course on how to write them.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
JUNE 28, 2021
Confused about Google’s core web vitals update? Not sure what it means for your SEO? Join my free live webinar on June 29th at 8 a.m. PST to learn more. I’ll cover what core web vitals are, why they matter, and what changes you need to make to your website. Sign up for the core web vitals webinar free here. When Google updates roll out, there are usually a few people who think that SEO is dead and the sky is falling.
Content Marketing Institute
JUNE 30, 2021
Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading → The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Kayleigh Moore
JUNE 28, 2021
Today, I'm going to teach you an easy way to help your writing connect with readers. You know how sometimes you’ll read something and it comes across as stiff, overly formal, or stuffy? It happens a lot (especially in the business world.) The cure for this situation is to break down the walls between the writer and the reader so there’s a deeper feeling of connection, emotional resonance, and an overall more conversational tone.
Neil Patel
JUNE 28, 2021
Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft
Content Marketing Institute
JUNE 28, 2021
TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading → The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.
Kristi Hines
JUNE 29, 2021
Social media networks distinguish the accounts of public figures and brands with official verification checkmarks. Accounts with these badges not only attract larger audiences, but their posts and comments also gain more visibility in the newsfeed. In this post, you will find out what it takes to get verified profiles, pages, channels, and accounts on Instagram, TikTok, Twitter, Facebook, YouTube, Pinterest, Snapchat, Quora, and Twitch.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Positive Writer
JUNE 27, 2021
Writing is hard. Revising is hard too—in fact, often, it’s even harder. And both are so much more difficult and challenging than you ever imagine the first time you sit… The post An Editor’s Guide to Why You Don’t Suck first appeared on Positive Writer.
Neil Patel
JULY 1, 2021
According to Bill Gates, “Content is King.” That was true in 1996, and it continues to be true today. As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. When you don’t start with the basics, you could be making content production more complicated than necessary.
Content Marketing Institute
JUNE 29, 2021
When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading → The post Is Your Case Study Worth Your Customers’ Time? Prove It appeared first on Content Marketing Institute.
Kristi Hines
JUNE 27, 2021
Do you want to add some marketing education to your resume ? If you don’t have a degree in marketing , here are over 60 online courses and certificate programs that can help you impress potential clients and employers. Ahrefs. Learn how to use Ahrefs’ tools, data, and SEO metrics to improve SEO with the Ahrefs Certification. For Ahrefs users only. Association of National Advertisers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Caroline Gibson
JUNE 27, 2021
Ever wondered where companies get their brand names from? By and large, new companies will turn to a naming agency or a copywriter to create a brand name that’s fresh, memorable and available as a dot something. But it’s not always the case. Here’s a look at the origins of some of the world’s best-known brand names – and the inside knowledge (from yours truly) on how one of them came to be.
Neil Patel
JUNE 30, 2021
What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in common. It’s not just their age or authority either—factors that other sites can’t hope to match.
Content Marketing Institute
JULY 2, 2021
Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading → The post Tide Launches Stellar Partnership (and More Content Stories of the Week) appeared first on Content Marketing Institute.
David Meerman Scott
JUNE 29, 2021
What’s the deal with so many companies sending surveys after you interact with them? In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Backlinko
JUNE 29, 2021
We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content. With the help of our data partner BuzzSumo , we learned a lot about why certain content continues to get shares and links over time.
Neil Patel
JULY 1, 2021
If you create content, you need a content calendar. I know—not an earth-shattering revelation! What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? A separate calendar? Do you even need a paid content calendar? The answer to the first two questions is: How you structure your marketing calendar is up to you and your company’s needs.
Moz
JULY 2, 2021
A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your website.
Grammar Underground
JUNE 28, 2021
A popular gripe among language pedants: It's nonsensical to say "the reason is because." Logically, it should be "the reason is that." Are they right? Yes and no, mostly no. The post The Reason Is Because? first appeared on Grammar Underground with June Casagrande.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
The Subversive Copy Editor
JUNE 29, 2021
People sometimes worry about honoring the personal pronouns of those who don’t identify with the gender binary. They’re concerned that using (for instance) “they/them” in place of “he/him” or “she/her” will be complicated or confusing. Some aren’t sure about the grammar (“They are” or “They is”?). Overcoming entrenched speech habits to use the right pronoun consistently takes practice.
Neil Patel
JUNE 29, 2021
Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get you started. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.
Moz
JUNE 29, 2021
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys.
Grammar Underground
JUNE 28, 2021
Of all the nitpicky tasks I perform while copyediting and proofreading, here’s the nitpickiest: You know how you use apostrophes when you write rock ’n’ roll or ’80s or ’twas? Well, my job includes making sure that those apostrophes are actually apostrophes and not apostrophe imposters. Type rock ’n’ roll into Microsoft Word, look at the marks around N, and you’ll make a shocking discovery: Your software is out to get you.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Moz
JUNE 28, 2021
Russ was brilliant, funny, courageous, and empathetic. His impact on the SEO industry was incredible. He will be missed beyond words.
Moz
JUNE 30, 2021
We're thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!
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