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In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute.
Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and it’s important to understand how size can impact Pinterest success.
What does a day in life look like if you are a copywriter? Well, the quick answer is everybody’s days are probably a little different, obviously, but if you’ve been a copywriter or a content writer, or just an entrepreneur for a little bit, then you know that you can set some sort of semblance and framework around it to organize your day.
One of the biggest struggles of being a freelance writer? Finding genuine and well-paid freelance writing jobs. Hustle is a part of freelancing, but being your own boss shouldn’t mean continuously struggling to find work. When you are a freelancer, every hour wasted is money lost. The more hours you spend looking for work, the less time you have to do your actual paid work.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading → The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute.
As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.
Confused about how to organize your website when you have multiple audiences in your business?? Oh boy, have I been there! You probably know this, no browser is going to convert into a buyer if they’re confused— confused people don’t buy. You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they s
Confused about how to organize your website when you have multiple audiences in your business?? Oh boy, have I been there! You probably know this, no browser is going to convert into a buyer if they’re confused— confused people don’t buy. You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they s
It’s tricky making predictions. But I’m pretty sure there’s going to be a lot more short-form copywriting in the future. I believe this to be true for two reasons… one is physical, and the other is more connected to our changing lifestyles. Let’s start with the physical reason. Our devices are no longer suited to long-form writing. I remember when I used to read the news on a large format newspaper.
If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading → The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute.
As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that.
Back in the day, only people in the sales department worked with potential customers. Most big companies still do it this way. However, with the popularity of instant engagement via social networking, we’re all in sales now.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
A piece of bossy advice often given to creative writers is to sweep through your manuscripts before you submit them and delete certain words. “Just,” “so,” “very,” and “really” vie for the top target, but the most popular prohibition of all might be of the word “that.”. What’s wrong with “that”? Nothing is wrong with the word “that.” It’s frequently essential to the grammar or clarity of a sentence (see below).
Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading → The post 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network appeared first on Content Marketing Institute.
Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.
Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were). But brands that do this run a big risk […] The 13 Copywriting Lens Approach to Create Optimally Powerful Content appeared first on NealSchaffer.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammarly is one of the most well-known writing tools on the market. However, just because it's popular doesn't mean that it's the right choice for everyone. In this article, we’ll go over some impressive Grammarly alternatives. The post 7 Best Grammarly Alternatives for Issue-Free Writing appeared first on ThemeIsle Blog.
Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading → The post Why You Should Doubt Headline Best Practices Advice (Except This) appeared first on Content Marketing Institute.
Have you heard the analogy that the United States is a melting pot? Sure you have. It’s overused, and also untrue. How about the one that we’re more like a bowl of burgoo: a collection of unique ingredients all with their own flavor grouped together, but each with a distinct flavor? That’s the country we […] The post Content Marketing in the Bluegrass State appeared first on Content Workshop.
Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were). But brands that do this run a big risk of missing the pinata altogether. And landing in the thorny bush right next to it, never to be seen again.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The post Tips to Add Originality to your Blog appeared first on ProBlogger. Photo by Mohamed Nohassi on Unsplash. Recently, we’ve been looking at a variety of ways that bloggers let their blogs degenerate. Today I want to talk about something that has the potential to kill a blog very quickly – the lack of original content or ideas. This is a mistake that many bloggers fall into to numerous degrees.
If you've heard that "graduate" can't be a transitive verb, as in "I graduated college," you heard wrong. Here's the full story. The post 'Graduate' College or 'Graduate From' College? first appeared on Grammar Underground with June Casagrande.
Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help you stay on top of things, but content planning helps improve the overall quality of your content.
The post Tips to Add Originality to your Blog appeared first on ProBlogger. Photo by Mohamed Nohassi on Unsplash. Recently, we’ve been looking at a variety of ways that bloggers let their blogs degenerate. Today I want to talk about something that has the potential to kill a blog very quickly – the lack of original content or ideas. This is a mistake that many bloggers fall into to numerous degrees.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
The post Tips to Add Originality to your Blog appeared first on ProBlogger. Photo by Mohamed Nohassi on Unsplash. Recently, we’ve been looking at a variety of ways that bloggers let their blogs degenerate. Today I want to talk about something that has the potential to kill a blog very quickly – the lack of original content or ideas. This is a mistake that many bloggers fall into to numerous degrees.
When people resist changes to the language, I get it. Who wants to be told that the rules they learned in school — stuff they believed, like “healthy” can’t mean “healthful” — are obsolete, or worse, fictional? That the sweat equity they once invested in being right now renders them wrong? They wasted their time, bet on the wrong horse. Who wouldn’t push back?
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