Content Marketing Institute
AUGUST 27, 2020
Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.
Neil Patel
AUGUST 26, 2020
Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.
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Jeff Goins
AUGUST 27, 2020
Lately, I’ve been thinking a lot about what words can do. They can cut a person down or lift them up. They can overwhelm another with beauty or devastate their soul. I am always searching for the words that want to be said because when you find them, they can change everything.
Arrant Pedantry
AUGUST 27, 2020
A while ago at work, I ran into a common problem: trying to decide whether to stop editing out a usage I don’t like. In this case, it was a particular use of “as such” that was bothering me. To me, “as such” is a prepositional phrase, and “such” is a pronoun that must refer to some sort of noun or noun phrase, as in “I’m a copy editor; as such, I fix bad writing.” In this sentence, “such” refers to the noun phrase “a c
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
AUGUST 24, 2020
Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading → The post Did You Hear? Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute.
Neil Patel
AUGUST 22, 2020
If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
AUGUST 27, 2020
Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall.
Content Marketing Institute
AUGUST 25, 2020
Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading → The post 5 Ideas to Ponder from CMI’s Top Social Media Articles appeared first on Content Marketing Institute.
Neil Patel
AUGUST 28, 2020
Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.
ThemeIsle
AUGUST 27, 2020
Can you use Gmail with your own domain name? And if so, can you do it for free? The answers to those questions are “yes” and “yes”. And in this post, you’ll learn how to do it. The post How to Use Gmail With Your Own Domain Name (2 Methods, 1 Is Free!) appeared first on Themeisle Blog.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Moz
AUGUST 24, 2020
Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend.
Content Marketing Institute
AUGUST 26, 2020
Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results. Continue reading → The post Great Content Experiences Powered by Tech appeared first on Content Marketing Institute.
Neil Patel
AUGUST 27, 2020
Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision.
ProBlogger
AUGUST 27, 2020
The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is “How do I get my readers to interact with me?”. Of course, there are plenty of answers I could give to that question. But for the next couple of weeks I want to talk about one particular method: building a community.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
AUGUST 24, 2020
Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between.
Content Marketing Institute
AUGUST 28, 2020
This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading → The post Will You Do Me a Favor? [The Weekly Wrap] appeared first on Content Marketing Institute.
Neil Patel
AUGUST 25, 2020
In 2017, PPC advertisers invested over $10 billion dollars. . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica. And this explosive growth isn’t happening for no reason.
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